Funds favor new products, compound condiments are a bit "hot" in the first half of 2021

Data shows that in 2020, the size of China's compound condiment market is about 150 billion yuan, with a compound annual growth rate of about 15.

"Add a little taste" to complete the angel + round of financing

On February 8, the compound condiment brand "Add Taste" announced that it had completed an angel + round of financing of nearly 10 million US dollars

“Add Taste” was established in September 2020.

Meixin Foods raised tens of millions of yuan in Series A financing

On June 3, Meixin Foods announced the official completion of the A round of financing of tens of millions of yuan, exclusively invested by Jinding Capital, and Single Choice Capital served as the exclusive financial advisor

Haitian's 9 hot pot bases officially unveiled

Following the launch of 4 hot pot base products in 2020, the Haitian hot pot base product line will be expanded to 9 products in 2021, including Xinjiang Tomato Hot Pot, Xinjiang Tomato Spicy Hot Pot, Sichuan-Chongqing Style Butter Hot Pot (Heavy Spicy Type), Sichuan Tomato Hot Pot Yu-style butter hotpot (spicy type), Cantonese-style seafood bone soup hotpot, Japanese-style sushi hotpot, Korean-style spicy beef-style hotpot, Korean-style army hotpot, Yungui-style hotpot with sour soup and other different flavors

Qianhe Flavor Industry's 5 New Compound Seasonings "Touch the Net"

Qianhe Flavor has launched 5 new products on the official flagship stores of Tmall and JD.

The 5 types of compound condiments launched by Qianhe Flavor Industry mainly focus on Sichuan-style flavors, and do not use all kinds of seasonings in bottles and cans.

Yang Guofu Mala Tang joins the hot pot seasoning track

　　In 2021, a strong player, Yang Guofu Mala Tang, will be added to the hot pot seasoning track

　　On March 15, Yang Guofu brought the newly developed hot pot base and self-heating products to the 2020 Online Spring Candy Fair, and accelerated the development of the C-end home market through a new online investment model

　　Chubang 5 new hot pot base ingredients are launched

　　On April 19th, the hot pot bases launched by Chubang, a subsidiary of Zhongju High-tech, were first launched on JD.

　　The five types of hot pot bases launched by Chubang are packaged in the range of 110-228 grams, and the price range is between 12.

　　Xiabuxiabu and Richen Co.

　　On May 10, Xiabuxiabu and Richen Co.

　　Xiabuxiabu said in the announcement that the conclusion of the joint venture agreement aims to ensure a stable supply of products, support the group's business expansion, personalize products, and improve customer satisfaction

　　Zihai Pot enters the game to target the young family market

　　The self-heating instant hot pot brand Zihai Pot announced that it will launch a new brand "Xiaoqi Kitchen" to lay out the field of compound condiments

　　Not long ago, Zihai Pot announced the completion of a C++ round of financing of more than 100 million yuan, which will be mainly used for new brand building, supply chain construction, product development and innovation.

　　Lee Kum Kee launches recipe-style seasoning

　　Lee Kum Kee launched a total of 5 products in the "One Move to Win" series: sour golden soup sauce, spicy hot pot sauce, sweet and sour sauce, New Orleans-style barbecue sauce and fish-flavored stir-fried sauce, all of which are currently popular among young consumers.
mainstream popular flavors
.

　　The cooking method of this series is extremely simple: one package of ingredients, one dish, and a dish can be made in one step, meeting the dual needs of the lazy family who pursue instant food and delicious taste
.
This series of products has already been launched in Hema Xiansheng and JD.
com.
Currently, it is actively preparing for the next step of expansion and distribution.
With a multi-channel matrix, it will enter the 100 billion market of compound condiments
.

　　(Source: Grain and Oil Seasoning Marketing)

   "China Food News" (Version 04, June 24, 2021)

(Editor-in-charge: Zhou Yan)