Functional gummies industry bucks the trend

Following the popularity of "diet coffee" and "enzyme soft drinks" among young people, functional gummies have become popular

Gummy becomes a new fashion for young people's health care

After being labelled with various functionalities, gummies have become more and more popular, breaking consumers' inherent impression of functional foods, not in the form of powders, tablets, etc.

In recent years, the rise of functional gummies has opened a breakthrough in the young market for health food

The "Youth Health Consumption Trend Report" shows that contemporary young people's awareness of health care has risen unprecedentedly, and there is a broad space for the needs of young life scenarios such as staying up late, nourishing the brain, and strengthening the stomach; the trend of snacking on health products is obvious.

As consumers born in the 1990s and 1995s began to become the main consumption force, the younger generation paid more attention to the selling points of products such as fun, high appearance and convenience

Relevant data shows that the total transaction volume of Tmall's "Double 11" in 2021 will be 540.

The emergence of new health foods such as functional gummies has pointed out the direction for the future development of the industry

Capital has entered the game to seize the market

Judging from the development status of functional food, its explosive power is quite powerful

The high premium space and more and more consumers willing to pay for health have led to capital and enterprises coming to the market one after another.

Industry insiders said that under the promotion of various enterprises and capital, the current functional gummy track is thriving and extremely lively

The filing system promotes the development of the industry

As a new type of health food, functional gummy has the characteristics of health care, high appearance, convenient consumption, and rich application scenarios, which greatly expands the consumption scenarios of functional food

Industry insiders said that the opening of this policy means that functional gummies will have the blessing of health food, which further caters to market demand and allows the healthy development of the functional gummies market

　　Industry analysts from Xinsijie said that with the enhancement of consumers' awareness of health and health care and the development trend of snacking on health food, the functional gummy market has ushered in a good opportunity for development.

　　(Comprehensive by Zhu Meiqiao)

　　"China Food News" (February 09, 2022 06 edition)

　　(Editor in charge: Zhu Meiqiao)