Fujian becomes better and stronger, "Fu" brand colorful Fujian tea

News from this newspaper (Reporter Yuan Guofeng) The Fujian Provincial Department of Agriculture and Rural Affairs recently stated that Fujian Province will make efforts in various aspects to comprehensively improve and strengthen the “Fu” brand “Colorful Fujian Tea” in Fujian Province, and launch the “Fu” tea public brand, Enhance the cultural influence of "Fu" tea, increase the market share of "Fu" tea, and promote the innovation, development, transformation and upgrading of the tea industry in Fujian Province

Continue to carry out the theme of "Ecological Fujian Colorful Fujian Tea", relying on platforms such as Chinese Farmers Harvest Festival and International Tea Day, to fully display Fujian tea culture, tell the story of Fujian tea well, and continuously enhance the influence of Fujian tea brand

Fully excavate the cultural resources of Fujian tea, organize the main tea producing areas to comprehensively collect and sort out local tea history, tea customs, tea people, and tea affairs materials, actively compile local tea records, repair and protect tea cultural sites, deepen tea culture research, and form a group of tea cultures results

Cultivate and build a national, provincial, municipal and county-level leading enterprise echelon.

Fujian tea companies are encouraged to open experience stores or tea spaces with the theme of "Fujian tea" across the country to improve consumers' awareness of Fujian tea

In the next step, Fujian will take the promotion of tea culture as the guide, to strengthen the tea industry as the goal, to enhance the tea technology as the support, and to take digitization as the breakthrough to accelerate the integration of the three industries

"China Food News" (Version 07, June 09, 2022)

(Editor in charge: Yuan Guofeng)