Frozen food: different, can win the powder

Quick-freezing technology has blurred the boundaries between packaged food and ready-made food.

The rise of emerging brands, the development of cold chain technology

The bottleneck of low online penetration rate is gradually broken

The rapid growth of the quick-frozen food industry is, on the one hand, due to the upgrading of consumption, people's living standards and consumption habits have undergone great changes

At present, the number of "lazy house" people in China is increasing, which further expands the user range of quick-frozen food that focuses on the lazy economy

Sanquan Foods, a leading enterprise in the dumpling industry, has innovatively launched products such as durian dumplings, rhubarb rice dumplings, etc.

In addition, some new brands, niche brands are emerging

Data shows that since last year, the turnover and net profit of frozen food giants such as Sanquan and Wanchai Wharf have all skyrocketed.

Today, with the gradual diversification of consumer tastes, the acceptance of new quick-frozen food categories such as rice rolls, shaomai, and small crispy meat has gradually increased, and the quick-frozen food track has been upgraded

Get rid of homogeneity through product innovation

Shaping its own core competitiveness

Industry insiders said that for quick-frozen food companies, under the fierce market competition, brands must get rid of the influence of homogeneity through product innovation and shape their own uniqueness and core competitiveness

It is understood that brands have several different ideas on the improvement of raw materials and formulas

It is worth mentioning that with the Spring Festival approaching, Sanquan Foods has recently launched a new series of "Fu" Tangyuan, which is full of New Year's flavor

Industry insiders said that during the Spring Festival, many people's consumption activities are not only needed at the material level

Wanchai Ferry Terminal has also recently launched a new product - Snowflake Golden Fried Dumplings

Foods cooked in microwaves taste dry, and microwave fast food brand Fodibao launched its first microwave dumplings last year

　　Today, the lazy economy has gradually become one of the biggest driving forces for the expansion of the frozen food market

　　(Comprehensive arrangement by Qu Yuening)

"China Food News" (02 edition on January 21, 2022)

　　(Editor-in-charge: Qu Yuening)