From regional flavor to large-scale mass production, how much "big" can northern coke croquettes do?

Different from the crispy taste of the southern hot pot balls, shabu-shabu, the scorched croquettes in the north are tender on the outside, and the dry snacks and cooking soups are very popular with diners and have become another big hit in

After small and medium-sized enterprises took the lead in launching croquet balls, the quick-frozen industry tycoon Sanquan Catering also launched a meatball and two vegetarian pills this year, and the joining of the giants will undoubtedly accelerate the development of

Reporter Yao Bingbing/Wen

The market heat has heated up, and enterprises such as Sanquan have made efforts to scorch croquettes

In May this year, Sanquan Restaurant announced the launch of jiaojiao croquettes, launching a meatball and two vegetarian pills, including a selection of crisp green radish and fresh tender leeks

"Compared with the southern balls in the hot pot , such as fish balls, shrimp balls, and beef balls , etc .

In fact, before Sanquan, there were already other companies in the industry making scorched croquettes

In 2020, Hebei Zhongxiang Agricultural Development Co.

In Shandong, Jiuzhou Flavor Catering Management Co.

"In the past two years, more and more enterprises have made scorched croquettes, and there are several manufacturers in

The cognition is extensive, the scene is changeable, and there are fewer large-scale enterprises

The scorched croquette market has been heating up in recent years, which is not unrelated

In many restaurants and night market snacks, you can see the figure of charred croquettes, freshly fried balls dipped in garlic paste or dried pepper sauce to eat, can bring people a rich taste level and enjoyment

In lamb soup, beef soup, and tofu soup shops, charred croquettes are all delicious things

Frozen Weekly found that the takeaway platform even appeared "Jiao Maruzi" shop, one of the signs is Jiao Maruzi, a small part of a pound of 13.

There are also scorched croquettes in the banquet market in Luoyang, Henan Province, and the crispy balls with hot and sour soup are a must-have dish

Not only that, but also the delicatessen area of the market and supermarket can also see the figure of

"Extensive recognition and application will further broaden the sales scene of jiaojiao croquettes in the north, such as the delicatessen area of supermarkets, wet market stalls, street fried shops, night market barbecue stalls, takeaway platforms, and special jiaojiao croquette soup shops

Yuan Xiaoning, sales manager of Tianshun Machinery, agreed, in fact, there are many enterprises that do coke croquettes, that is, most of the scale will be relatively small, Henan, Hebei, Shandong have, but there are few large-scale enterprises

The distribution of production and marketing profits is considerable, what is the prospect of the coke croquette market?

So, what is the future market for coke croquettes?

"During the epidemic period, the home economy has allowed pre-made dishes to enter the home market, coupled with the rapid penetration of kitchen appliances such as air fryers, more and more consumers are looking forward to enjoying the crispy aroma
of scorched croquettes while advocating convenient and healthy quality of life.
" To this end, Sanquan launched the air fryer series of northern scorched croquettes, which solved the pain points of time-consuming and laborious family fried products
.
”

Through the promotion of Sanquan for several months, the relevant person in charge of Sanquan Catering said that this product is most suitable for catering channels and cooked food areas, and sales have grown steadily; The vegetarian balls of the air fryer series have also risen sharply with the rise of the air frying concept
.
However, the real channel of jiao croquettes still has to land on the catering, and it will usher in a big outbreak
in the big scene of the main category plus cold dishes or snacks.

"Vegetarian pills are more expensive than meatballs, and the profits are considerable
.
" There is dealer feedback
.

Yang Chao agreed that the ex-factory price of vegetarian balls is indeed higher
than the price of some meatballs.
"The entry threshold for this product is low, but the threshold for scale is very high
.
Frying line is the core of production, a production line up to more than 1 million yuan, Zhongxiang Agriculture only one washing oil production line cost more than 300,000 yuan, you can automatically clean oil while producing, from the root to avoid the problem of
blackening products and poor taste.
”

Yang Chao feels that su pills will definitely grow into tens of billions of large items, especially after large enterprises like Sanquan come in, they will accelerate the development speed
of categories.
Product quality is the core, but in the end it is still the raw materials and sales network, the current competition is not fierce, and the sales volume will be very good
in 2-3 years.

In this regard, Yuan Xiaoning said: "This market should still be good, the current production and marketing of each link of profit distribution is better, from the perspective of mechanization efficiency is also very high, an hour of production capacity of up to one ton, the market recognition is very high, the prospect is worth looking forward to
.
" ”

China Food News (2022-09-08 05 edition)

(Editor-in-Charge: Lu Fanling)