From "dividing and grabbing the cake" to "making the cake bigger", the beverage industry ushered in a new era of "product is king"

With the upgrade of consumer demand, the improvement of production technology, and the continuous improvement of the industrial chain, the beverage market is shifting from "dividing and grabbing the cake" to "making the cake bigger", and a change in production and operation driven by Internet thinking is quietly taking place

Is the beverage market a "red ocean" with fierce competition, or a "blue ocean" with broad prospects? "There is still a lot of room for development in China's beverage consumption market

Market expansion also stems from changes in consumption concepts

In the price of sugar distribution materials, production enterprises have also invested more

Behind the product competition is the competition of the industrial chain

A few days ago, the "China Innovation Economy Report 2021" released by Huaxing Capital shows that today's consumers pay more attention to "personality, domestic products, appearance, interest, health" and other elements, and they are more accepting of domestic products than previous generations

Industry insiders admit that the development stage when bottles are more expensive than water is gone forever

In the future, how wide is the track of the beverage market? Industry insiders said that even in the context of rapid growth, there is still a gap between China's beverage market and developed countries

"In the face of broader consumer market opportunities, I hope to deposit corporate responsibility into sustainable brand assets and explore three new standards in the beverage industry

(Li Tong)

"China Food News" (Version 04, June 7, 2021)

(Editor-in-charge: Wang Han)