From agricultural products to large items, how did crayfish become the "pioneer" of pre-made dishes?

Recently, the news of Yasui Group's strategic investment in Xinliuwu Food has attracted the attention of the industry

Yasui's move once again pushed crayfish into the spotlight

According to an industry insider, at present, the proportion of deep processing of crayfish is increasing year by year

As the saying goes, the stone of the mountain can attack jade, the affairs of others, the teacher of our affairs

The development of crayfish can be said to be a model and representative of the integration of primary, secondary and tertiary industries

Lv Cuiping/Text

Crayfish on the table of common people

At present, it is the season for new shrimp to come on the market

Hou Cong also agrees with this point of view.

Xiao Huabing also affirmed this, "Consumer education has been completed, and the sales of crayfish will definitely increase in the future

Capital strongly boosts industrial development

Looking back at the development of crayfish, the power of capital cannot be ignored

Before the real popularity of crayfish in 2018, various capitals have begun to "lurk" into the field of crayfish

The launch of the consumer side has stimulated the integration of upstream industries

In the years of rapid development of crayfish, the boosting role of capital is beyond doubt

He believes that the entry of capital has promoted overweight crayfish farming in various places, provided sufficient raw materials for intensive processing, and laid a foundation for the long-term development of the industry

Deep processing promotes industrial chain extension and added value enhancement

From 2015 to the present, in just 7 years, crayfish can quickly develop from a seasonal agricultural product to a prefabricated dish with a stable supply throughout the year, which is inseparable from the development of the deep processing industry

In the beginning, the way of selling crayfish was to transport fresh crayfish to various restaurants across the country through transport vehicles, and then they were cleaned by the restaurant and cooked on the spot by the chef

Deep machining has changed this situation

The cultivation of family channels has also made the further intensive processing of crayfish gradually hot, such as KFC’s finger-sucking thirteen fresh crayfish grilled chicken burgers and chicken rolls, Pizza Hut’s crayfish pizza and pasta, and Sanquan Food’s spicy crayfish dumplings , as well as the crayfish pasta and rice bowls of Guolian Aquatic Products, all of which have taken a fancy to consumers' enthusiasm for crayfish consumption
.

In Hou Cong's view, although the volume of fresh crayfish and frozen shrimp tails is still the largest overall, the volume of deep processing of crayfish is indeed increasing
.
On the one hand, it digests part of the production capacity of crayfish and promotes the stability of the price of crayfish.
On the other hand, it also increases the added value of crayfish, laying a foundation for the long-term and healthy development of the entire industry
.

Expanding sales channels, catering families walk on two legs

After the sales of crayfish changed from fresh to frozen, the sales channels were also expanded, from the original catering channels to the current catering and household channels
.

This change started in 2016
.
This year, during the Hubei Lobster Festival, Hubei Lake Group, Hubei Chujiang Red Aquatic Biotechnology Co.
, Ltd.
, Deyan Aquatic Food Co.
, Ltd.
and many other enterprises have launched quick-frozen seasoned crayfish, and the sales method of crayfish has since then been Began to shift from fresh to intensively processed whole seasoned shrimp
.
After that, several flavored crayfish brands such as Xinliangji and Xingnong United appeared
.
Coupled with the vigorous promotion of e-commerce platforms such as Taobao and JD.
com, seasoned crayfish began to be sold in household channels
.

　　However, at that time, crayfish were mainly sold offline and through Tmall, Jingdong and other channels.
Now the sales channels of crayfish have been transferred to community e-commerce, such as Dingdong Maicai, Daily Youxian, Hema Xiansheng and other fresh food platforms.
Crayfish are sold into families
.

　　"The price of crayfish in catering stores is still high, while the whole seasoned shrimp sold in home channels is more cost-effective, which is one of the important reasons for the increasing sales of crayfish in home channels
.
Influenced by the increase in the demand for eating at home, the sales of crayfish in the family channel has also increased year by year
.
The expansion of the channel has allowed the crayfish to truly grow from an internet celebrity to a constant
celebrity.
" Xiao Huabing said
.

　　"China Food News" (April 28, 2022 Edition 05)

　　(Editor in charge: Lu Fanling)