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A few days after announcing the closure of Jisuda's business and denying the "dissolution" rumors, Daily Youxian, which once held the halo of "the first fresh food e-commerce company", became the center of the storm
once glorious track
In 2005, an e-commerce company called "Yiguo Fresh" appeared in the Shanghai Fresh Market
From 2013 to 2015, the track became hot
From 2018 to 2019, fresh food e-commerce companies faced difficulties in financing, and the industry ushered in an unprecedented reshuffle.
The 2020 epidemic has brought the fresh food e-commerce industry another opportunity for rapid development.
Costs remain high
The essence of the fresh food e-commerce model is to add a front-end warehouse + fast delivery to the traditional fresh food supply chain, resulting in a high cost
Zheng Huan, a professor at Shanghai Jiaotong University Antai School of Economics and Management, said that fresh food e-commerce is destined to be an industry that requires deep cultivation of the supply chain
The unit price and gross profit margin of fresh food e-commerce are not high.
Experts said that the current situation of fresh food e-commerce is to a large extent a reflection of a pain point in China's cold chain market - infrastructure, cold chain equipment, cold chain supply chain, etc.
The industry is constantly changing
The epidemic has made fresh food e-commerce develop unexpectedly, and the track that was gradually cooling has become hot
"In the field of fresh food e-commerce, the last mile problem is common
Some fresh food e-commerce companies are developing the model of "direct purchase from the origin", especially the scarce "seasonal fresh goods", which are directly delivered to users from the origin.
In addition, the integrated development of online and offline is also one of the development directions of fresh food e-commerce
(Comprehensive arrangement by Gao Na)
"China Food News" (August 05, 2022 Edition 07)
(Editor-in-charge: Gao Na)
