Fresh food e-commerce: "fresh food" is the foundation of life

On the second day of 3.

"Fresh food" has become an inescapable problem for the industry

"Protect your 'vegetable basket'

Fresh e-commerce, which should maintain "freshness", has fallen into a "header" in terms of freshness

The "freshness" of fresh food e-commerce is an important factor in attracting consumers to consume.

Mo Daiqing, director of the online retail department of the e-commerce research center of NetEase, believes that for a fresh food e-commerce company, ensuring the quality of its products is fundamental, so as to gain the trust of consumers

"At present, fresh food e-commerce is seriously introverted.

Why "fresh" is not "fresh"

"While the development has entered the fast lane, the follow-up issues of the overall operation, product quality, user experience, and after-sales service of fresh food e-commerce companies are frequent, and the supply chain cannot keep up with it in time

The "vegetable basket" is related to the life of residents

Up to now, there have been as many as 2,825 complaints about Daily Youxian in terms of black cat complaints.

For the above-mentioned phenomena, Cheng Liang, a special researcher of the e-commerce research center of Netease, and a lawyer of Shanghai Rongfu Law Firm, said that there are many reasons

Strengthening safety can do "fresh food"

The fresh food e-commerce market is facing brutal competition.

　　"If the products of fresh food e-commerce are no longer 'fresh', it will not be far from being eliminated by the market and abandoned by consumers

　　(Comprehensive arrangement by Yang Xiaojing)

"China Food News" (03 edition on March 24, 2022)

　　(Editor-in-charge: Yang Xiaojing)