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    Home > Coatings News > Paints and Coatings Market > Four major trends in China's coatings industry in 2015

    Four major trends in China's coatings industry in 2015

    • Last Update: 2021-08-28
    • Source: Internet
    • Author: User
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    WeChat marketing potential is huge, coating companies don't miss out

    WeChat marketing potential is huge, coating companies don't miss out


    During the Spring Festival this year, the most lively thing is to "grab red envelopes".
    The "Shake and Grab Red Envelope" section of the Spring Festival Gala in the Year of the Goat not only brought a real interaction with the audience, but also successfully attracted the attention of the audience.
    With the popular broadcast of the New Year’s Gala in the Year of the Goat, many people have seen the huge potential and market competitiveness of WeChat.
    As a traditional domestic paint industry and major paint companies, are you ready?


    With the advent of the era of big data, WeChat is no longer only used for communication, but its commercial value has been deeply explored.
    Many coating companies have already taken the lead and built a WeChat platform.
    As long as you scan the company's QR code, you can understand the basic information of the company.
    WeChat marketing has also become popular and spread widely in all walks of life.


    Paint companies should grasp the main points of WeChat, use public WeChat customized services to make WeChat marketing more diversified, plan attractive marketing activities, so that users who pay attention to paint brands can enjoy unique discounts and enhance users’ A sense of superiority and pride.
    Global Paint Network understands that at the same time, companies also need to actively increase user stickiness to create loyal fans of the company.
    Good experience and interactivity are the basic elements of the public WeChat interaction of paint companies, allowing customers to participate in the company's marketing activities, rather than simply scanning the QR code to get the information pushed by the company.


    Summary: At present, the development environment of the coatings market is distressed, and companies are struggling to survive in the reshuffle of the industry.
    However, the ups and downs of the market are the unchanged theme.
    Words are crucial.
    Poverty leads to change, change leads to universal, general leads to long, conform to the trend of the market, break the traditional model, seek development with innovation, and win the market with service, so that paint companies can stand tall in the fierce market competition and in the environment of policy restrictions.
    Does not fall.
    (Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )
     

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