Four key areas need to be paid attention to to help rural revitalization of tea brand building

Achieving brand-strengthening agriculture and helping rural revitalization has become an important work content in the "14th Five-Year Plan" and even for a longer period of time in the future

Pay attention to landmark upgrades and increase regional endorsements

When it comes to Longjing, most people think of West Lake; when it comes to Pu'er, they think of Yunnan; when it comes to Maojian, they think of Xinyang.

With the new round of consumption upgrading, taking tea as an example, people's consumer demands not only focus on product quality, but also "customer-perceived quality" has become more and more important

Pay attention to brand protection and build a trademark "moat"

The basic bottom line of a brand is to be able to register a trademark

Trademarks are very important for the development of enterprises

Taking Anji white tea as an example, Xilong Township in Anji County is famous for its white tea and is a demonstration township of trademark and brand in Zhejiang Province

Pay attention to the integration of cultural elements into packaging design

Packaging is a comprehensive visual manifestation of the concept, characteristics and consumer psychology of a product brand, which will directly affect consumers' desire to buy

Packaging conveys the concept of quality, but avoid excessive packaging

Therefore, in the process of brand promotion in the vast tea area, it is particularly necessary to seriously think about how to better display the connotation of the brand in an appropriate manner

On the other hand, it is necessary to be good at handling the positive mutual relationship between brand and packaging

Strengthening Scientific and Technological Innovation and Speeding up Standardized Production

At present, a new topic is put forward for tea brand building: how to combine tea brand building with tea technology improvement, and how to make tea technology provide strong internal support for tea brands

On the one hand, the role of technology in the development of the tea industry is huge and comprehensive

On the other hand, it is necessary to increase the contribution rate and gold content of technology to tea brands

The above are the four important areas of tea brand building at present.