Foreign trade business to find channel inspiration Ningbo to open a new model of furniture sales

China Paint Network
News: French neoclassical solid wood leather sofa 19990 yuan / set, leather sled bed 8000 yuan / Zhang, French table chair 2999 yuan / set ... Looking at such a low offer, don't you think it's a little crazy? But it's true. Savvy Ningbo businessmen from the foreign trade business to find channel inspiration, opened a new model of furniture sales.
foreign trade direct sales model so that many people have found a new way to buy cheap furniture.
May Day long vacation, many citizens rushed to "straight down", "discount", "full delivery" and other attractive advertising, rushed to the home store, but the result is disappointed. And in Zhangzhou Evergrande Mall, "Yi Shang famous products" of the home museum, there is no preferential promotion, with real prices alone captured the customer's "heart." "A table and four chairs French table chair 2999 yuan, this price in the store can not even buy two chairs." A pair of young people from Jiangdong District excitedly said, looked at the price, did not hesitate to buy. Reporters at the scene to see, just less than an hour, this table and chair sold three or four sets.
"We have found business opportunities from the practice of re-exporting foreign trade to domestic sales. "Yi Shang famous products" person in charge told reporters that the European and American furniture market is depressed, many for overseas chinese furniture manufacturers have a backlog of goods. We buy at export prices, and then sell directly at home, omitting the process of furniture being 'gold plated' overseas. "Reporters note that, compared with foreign furniture in the big stores, these are "intercepted" furniture is only a few foreign labels, the craft is not bad, but the price has dropped do not know how many levels.
this year, the real estate market slightly improved, but my city furniture building materials market is still "chilling" array, many vendors have not even opened a single after the year. "It can't be blamed on the property market alone, mainly because of the shortcomings of traditional models and channels." Industry insiders told reporters that the domestic sales of overseas brands through the ———national manufacturing" exports abroad ———national imports" layer of transit, coupled with the store on soft, brand promotion requirements, a piece of overseas brand prices placed in the exhibition hall at least four or three times. "Three months to open a single order, one tube three months." Industry insiders revealed that the seller is not anxious about the severe market, because of the layered channel fees, it is not clear that the ordinary consumers will naturally pay the bill.
in recent years, the rise of e-commerce channels do not need gorgeous decoration, crowdfunding orders for the purchase of certain concessions, but overall did not meet the customer's pursuit of cheap, personalized consumer demand. This provides an opportunity for the entry of new sales models. Today, in Ningbo market, in addition to the "Yi Shang famous products" the first foreign trade direct sales model, some merchants are trying the foreign trade tail warehouse model, "Otles"-style approach not only makes the price more competitive, but also the tailings "boutique integration" so that the brand richness greatly increased. Some domestic furniture sales enterprises jointly set up a foreign trade furniture storage base, although still from the hands of OEM "intercept", but the supply capacity greatly enhanced. In addition, some enterprises find business opportunities in cross-border trade and import foreign furniture through new channels.