【Focus】Two tiger plasters sell one billion stickers a year! Lingrui Pharmaceutical joined hands with CCTV to help the cause of national health

According to the "2021 China Health Statistical Yearbook", the two-week prevalence of musculoskeletal connective group diseases was 25.

Relevant user research shows that when choosing plasters, although the decision-making factors of different people are different, they can be roughly boiled down to four points: look at quality, look at brand, look at sales, and look at packaging

2021 China Urban Pharmacies Terminal Proprietary Chinese Medicine Plaster TOP20 Brands (:100 Million Yuan)

Among them, Lingrui's strong bone musk painkiller cream, musk strong bone ointment, wet pain relief cream, joint pain relief cream all belong to the two tiger series

The ultimate product force is a weapon to break through the market

1.

2, the skin feels good, comfortable

3.

In addition to that, it is a mature product strategy

Lingrui has been focusing on the traditional Chinese medicine plaster industry for decades, the product line covers rheumatism, sprains, muscle pain, joint pain, cervical spondylosis and other treatment areas, the product matrix is huge, but the operation idea is very clear, both to the bone musk painkiller as the representative of the two tiger series as a "sharp knife" to cut the market, set up a brand image benchmark, undertake the drainage effect, and there are goose array products to undertake traffic, improve the consumer experience, broaden the consumer group

Product has always been the core competitiveness of Lingrui, but also the underlying logic

In the cognition of many people, when plasters are mentioned, the first thing that comes to mind is not the name of a certain brand, but the pattern of the tiger - this is the result of decades of market cultivation by Lingrui, which equates

Packaging is the main identification medium of the brand, with the "two tigers" deeply rooted in the hearts of the people, Lingrui in the maintenance of a high level of product strength at the same time, but also began to make efforts

On the day of the National Day, Lingrui joined hands with CCTV to recommend the national plaster to more consumers, with the help of the power of the central media to further expand the voice and enhance the brand influence

In addition to the high-profile marketing promotion method, Lingrui also actively embraces the communication context of the new media era, focuses on the scene, and interacts with it in a way that young people like to hear, so as to establish an emotional connection

In addition, Lingrui also actively assists offline sports events, by providing athletes with services such as pre-game sports protection and post-game muscle recovery, deeply cultivating sports scenes and expanding product users
.

If the product is the ballast stone of enterprise development, then marketing is the wings
of the brand to take off.
Lingrui keeps pace with the times and breaks the circle through creative marketing games, injecting new growth vitality
into the brand.

With the rapid increase of China's aging population and the young age of sub-health, national health issues have received unprecedented attention and attention, and the comprehensive promotion of the construction of a healthy China has also confirmed this
from a strategic height.
Musculoskeletal chronic pain as one of the most common chronic joint diseases in China, for a long time countless people have been troubled by this, Lingrui has been deeply cultivating the field for decades, with high-quality products and thoughtful services, to meet the multi-level pain management needs of the people, and contribute to national health
.

With excellent product quality and solid R & D and production capabilities, Lingrui has achieved sales leadership
.
In the next thirty years, Lingrui will continue to rely on word of mouth to consolidate the stock market, while leveraging marketing to develop an incremental market, continue to shine in the plaster industry, and escort
the health of the people.