Flying Arrow Group Chairman Wang Kaiping: Only because of focus only for the professional

China Coatings Network
News: "In 22 years, Flying Arrow Group from a business area of less than 20 square meters
painting
door department, developed into now has five large subsidiaries of modern enterprises, annual production capacity of more than 300,000 tons, a leap into Anhui Province's largest
coatings
production enterprises. What is the secret of its development? What choices will be made in the paint market in the future? Recently, the reporter interviewed Wang Kaiping, chairman of Flying Arrow Group.
Flying Arrow Group Chairman Wang Kaiping
Fei Arrow Group Factory
course
22 years, Flying Arrow rapidly across the professional paint
time back to 1993, the technician-born Wang Kaiping, he put together 5000 yuan, the east and west borrowed 5000 yuan, played a 10,000 yuan debt, under the south seven 20 square meters of paint shop, began his paint career. This is only the beginning of a journey, but it has rewritten the fate of Wang Kaiping and flying arrow people, when Wang Kaiping and the people around him did not think that 22 years, a business area of 20 square meters paint shop, has now developed into a large subsidiary, annual production capacity of more than 300,000 tons of Anhui Province's largest chemical building materials leading enterprises.
well known, in the early 1990s, China's paint market has just started, product prices are opaque, oil workers eat rebates and other market irregularities are serious. In such a market environment, small play paint shops are doomed to do not do much. Thus, in 1996, Wang Kaiping has registered the establishment of Anhui Flying Arrow Trading Co., Ltd. and Anhui Flying Arrow Decoration Engineering Co., Ltd., the company's main agent sales of internationally renowned brand paint, the implementation of standardized company management and operation, involved in paint channel sales and engineering construction two main areas. This is a pre-flight gliding, for the flying arrow to take off to accumulate strength. In 1998, Wang Kaiping felt in China's fledgling retail supermarket model, creating a supermarket-based business model, the first Flying Arrow paint chain supermarket chain, this initiative has also been recognized by the market, in many dealers, Flying Arrow stood out as the largest
coating agents
in The Hefei market.
From trading companies to supermarket chain operations to professional coating construction, Wang Kaiping's paint business is getting bigger and bigger, after careful consideration, Wang Kaiping into the industry to create Anhui people's own
paint brand
. Thus, in 2002, Flying Arrow Group's own brand "decorator" paint and other civil paints listed, resulting in Flying Arrow Group's influence and brand value has been unprecedented development and improvement. In addition, the "decorator" brand stores are also all over the province, the province's paint industry leader. At the same time, "decorator" is also in Jiangxi, Henan, Sichuan, Hubei, Zhejiang, Hunan and other provinces, the team of franchisees is growing in size, brand influence is expanding.
2010, Wang Kaiping, in accordance with Hefei's development strategy plan, quickly adjusted the enterprise development strategy to
powder coatings
, anti-corrosion, fire prevention and other
promed industrial coatings
field, the creation of "Liton" industrial coatings, And in 2014 in Chaohu to create a Liton China industrial production base, to create international-grade industrial coating applications and technology as the core advantage of technology, and strive to make it in a few years as China's largest industrial coatings production base and China's most influential industrial coatings national brand, to achieve a new round of flying arrow group leap.
looking back on 22 years of history, Wang Kaiping only used one sentence for us to make a precise explanation: "22 years, flying arrows have never crossed the field of foot paint, only because of focus, only professional!" "
brand
the three "stars", go hand in hand
22 years, flying arrow people continue to create, continue to learn, constantly challenge themselves, constantly deny themselves, and constantly surpass themselves. Successfully built a well-known civilian paint brand "decorator" and industrial paint brand "Liton" two independent star brands, the current sales network has been throughout the country 15 provinces, municipalities and autonomous regions, nearly 1300 franchisees to join, more than 400 stores, and is rapidly becoming a strong best-selling brand! In addition, Flying Arrow Group's Flying Arrow Decoration Engineering Company with nearly 20 years of professional painting experience and excellent word-of-mouth has also become the leader of Anhui coating industry, with the "decorator" high-quality paint, "Leighton" industrial paint together to form a three-legged stand-up, and the trend of driving the rapid development of Flying Arrow provides a strong driving force.
decorator has a plump product system, a complete product line, is the first initiative in the domestic "high-quality paint" concept of environmental protection paint, self-created brand for more than 10 years, to lotus leaf function ecological paint, net taste lotus paint as the representative of the ecological environmental protection paint image has been deeply rooted in the hearts of the people. In 2012, decorator high-quality paint with its outstanding achievements in the field of low-carbon environmental protection and excellent performance to become the Shanghai World Expo zero carbon pavilion cooperative brand. Shanghai World Expo Zero Carbon Pavilion is China's first zero carbon emissions building, its building materials interior wall
latex paint
selected is the decorator products, to show the world the achievements of decorator as a representative of national paint. In 2014, decorator quality paint was awarded the "China well-known trademark" award!
industrial coatings through good product quality and the environmental performance of the whole series of products in a short period of 4 years to become China's industrial coatings new. In 2011, Leighton powder coatings established the "technological innovation to lead the market" "to the core product service market" "to professional lead the market" operating philosophy, liquid coatings established the "concentration to the middle and high-end market" "to increase investment in scientific research and innovation, in the industrial
coating enterprises
to take the lead in establishing technological advantages, improve the technical added value of products" high-end positioning concept. It is through the above operational ideas to implement and implement, Liton industrial coatings in a short period of time formed a group of loyal partners, has been with Chery Group, Jianghuai Group, Xugong Group, Blue Sky Furniture, Spark Company and many other domestic large and medium-sized enterprises in the field of industrial coatings to establish cooperative relations, and in the field of high-tech customers to make continuous breakthroughs.
since 1998, Flying Arrow Coating Engineering Co., Ltd. has begun to undertake indoor and outdoor coating projects. Nearly 20 years of professional coating process, flying arrow coating only do "surface" article, creating a number of industry first: the province's first to undertake 5mm solvent-free self-leveling flooring project coating company; At the same time, Flying Arrow coating relies on the effective "high-quality engineering" system, and co-built ABB transformer plant, Agricultural Bank of China, Jinheng Building, Amly Plant, Anhui Salt Industry Building and other hundreds of high-quality projects, by the project construction unit recognized. In 2014, flying arrow thick thin hair, a fly rush, has undertaken several large-scale coating projects costing more than 50 million yuan, such as Luzhou large-scale settlement community project, Zhangzhou Port Exchange CBD project, Hefei Daxing new residential project, this alone to create business income of nearly 200 million yuan, in Anhui coating engineering field to create a new legend!
N future
aims to fill the gap in Anhui's high-end industrial coating field
China's paint industry is growing at a rate higher than the country's GDP of 5%-10%, has become the world's second largest paint production and consumption. And as a local paint brand, flying arrow opportunities and direction, how will the future control, in the face of such an opportunity, flying arrow people can do? This is a question that Wang Kaiping always considers. He told reporters that China's high-end industrial coatings market more than 80% of the share of foreign brands monopolized, and Anhui, as one of China's home appliances, automobiles, machinery, steel production base, not only has many well-known brands in the industry, but also gave birth to a huge industrial coatings demand market, as a local brand in Anhui, but also has such a geographical advantage and accumulation of heritage, the future of Flying Arrow is self-evident, Flying Arrow people to do, is to break this barrier, build China's own industrial paint strength brand.
, under the leadership of Wang Kaiping, in 2010, Anhui Flying Arrow Group opened up a new journey, Liton industrial coatings came into being. Relying on flying arrow group in the field of coatings industry more than 20 years of operation and technical experience, Liton into the field of industrial coatings, just a few years, and constantly increase investment in scientific and technological innovation, with excellent quality and environmental performance to continuously improve product added value, rapidly growing into the domestic industrial coatings industry's new representative, established a strong brand potential energy.
this, but also the flying arrow group industrial coatings market layout of the beginning. In 2014, Flying Arrow Group took advantage of the pursuit, spent a lot of money to build Leighton China's industrial paint nest lake production base. The project covers an area of 335 acres, to powder industrial paint project, liquid industrial paint project, resin project, electrophoretic paint project as the main business. Construction of the project has started and is expected to be completed and put into operation by the end of 2015. After the completion of the project, the annual output of industrial coatings is expected to reach 100,000 tons, can fully fill the gaps in Anhui home appliances, automobiles and other high-end industrial coating field, the development of China's industrial coatings industry has far-reaching significance.
Industry insiders, Liton Chaohu industrial paint project is located in Hefei City, Chaohu Economic Development Zone, adjacent to Chaohu, 70 kilometers away from Hefei, only 50 kilometers from Wuhu, between the two major economic towns in Anhui, logistics fast, convenient service, will open Anhui industrial paint production and marketing and supply and demand balance of prosperity, while driving the rapid development of the surrounding paint raw materials industry.
22 years of flying arrow growth story, there are too many moments and wonderful let us recall and taste, and the future of flying arrow is about to unfold the picture, but also more worthy of every flying arrow in the persistent yearning and looking forward to! Wang Kaiping has a feeling: "The world is so big, let's go and see." ”