Floor enterprise: ask fans to market to give a fulcity

China Paint Network
: to fans marketing a fulcity, you can pry up the entire floor brand. When it comes to fan marketing, the first key word in the author's mind is Xiaomi.
Xiaomi's "Rice Powder Festival" into its new product release and fan marketing important position, gathered countless "Xiaomi enthusiasts", whether hunger marketing is good, cultural cost-effective, it has to be said that Xiaomi through the support of fans have established their product ecology, and the emergence of "Rice Powder Festival" also added a lot of color to it. On the other hand, the success of Xiaomi Fan Festival is more due to its strong "hardcore users" support, hunger marketing is the same. Lei Jun said that the rice flour festival is not only an online sales model to replace the channel so simple, in fact, Xiaomi brand value of the outbreak.
flooring enterprises: ask fans to market to a "fulc"
want to become the flooring industry in the "Xiaomi" difficult? It's important to learn fan marketing first.
The first condition to want to carry out fan marketing is the fan base, in this era of the big Internet, the traditional marketing methods have been subverted, keep up with the pace of market development in order to master the market, so all walks of life are beginning to find the brand belongs to the "hardcore fans", in order to be able to not fall.
generally speaking, when people talk about the "fan economy" with economic theory, they tend to overlook the important driving force of the "fan economy": a sense of identity. Fans become fans, fans become part of the "fan economy", a strong sense of identity, is the first driving force, but also the strongest adhesive. The performance of the "fan economy" in all areas is based on this collection of identity. However, the sense of identity can only provide the initial heat, can not provide lasting consumer power, if the flooring enterprises to make the "fan economy" to continue, product quality improvement, is the most important thing. "Fan economy" is just a framework, a ticket, to keep people, relying on the flooring enterprises to maintain the construction. Therefore, if the flooring enterprises want to get out of the bottleneck, can not be "fan economy" too mythical, excellent comprehensive strength is the solution.
to build comprehensive strength, first of all, flooring enterprises should pay attention to product building. Good products are the basis, this point out to emphasize alone may be a bit ridiculous, but at present many flooring enterprises are precisely lacking in this. And now not only pay attention to the product is better, but also pay attention to do "screaming" products; And to create a product that makes users scream, the key is to focus, focus on a point, and this point is the user's needs and problems. At the same time, a good product should be thoughtful, in reality, can capture a large number of fans of people are often also because of the idea can bring fans a strong sense of identity.
simple terms, fans are part of the flooring brand, operating fans are running the brand, you can try to get more users involved in the design, marketing and operation of flooring products.