Five trend analysis to help condiment enterprises seize the second half of 2020 breakout opportunities

Secretary-General Cong Liang, a member of the Party Group of the National Development and Reform Commission, said that the impact of the epidemic on the economy and society is short-term, generally manageable and will not change the long-term good fundamentals of China's economy.
of the epidemic, government departments and enterprises at all levels throughout the country will seize the opportunity to accelerate economic recovery.
, the second half of 2020 will be a critical moment for all walks of life to restore the economy and increase efficiency! As we all know, the development of new products with broad market potential is the key to the sustainable development of an enterprise, while excellent new products will also become the enterprise to seize the market, the impact of the epidemic under the downtime market, the urgent need for more new products, new technologies to wake up.
can seize this opportunity and launch new products with great market potential in the second half of the year, it can help them quickly seize the market.
addition, enterprises also need to actively explore a new marketing model, online and offline channels for a reasonable layout.
series of innovative marketing strategy planning has become the key to the second half of the condiment enterprises break through.
On how to break through and layout planning, CFE Organizing Committee summarized the current epidemic of condiment enterprises to deal with the status quo and market trends, with colleagues to share 1, the restaurant industry rebound window period, grasp the catering layout channels of the current national market popularity rebounded significantly, food and beverage consumption showed a warming trend, market vitality was released.
When the epidemic control gradually stabilized, the food and beverage market will quickly rebound, the condiment industry and the catering industry is closely related, with the gradual recovery of the catering industry, condiment enterprises can grasp the layout of the catering channels.
In the face of possible market outbreaks, condiment enterprises need to plan and cooperate in advance for customers, channels, categories, supply chains, funds, etc., pay close attention to the dynamics of the epidemic and the movement of the public, and strengthen the on-site passenger flow observation of key terminals.
In addition, the takeaway market ushered in explosive growth, for catering enterprises to bring new business opportunities, takeaway as a new era of new food and beverage industry, condiment enterprises can develop suitable for food and beverage takeaway compound condiments to meet market demand.
2, online and offline high integration into a trend, strengthen the 100-channel layout early affected by the outbreak, condiment enterprises offline sales work affected, and advance online channel layout of enterprises during the outbreak has been quite beneficial.
the rapid growth of online e-commerce platform, community group purchase and other new channels, in driving the sales of condiments play a more and more obvious role.
the rise of online channels, will assist condiment enterprises faster and more high-quality products into household consumption, for condiment sales into a new potential.
condiment enterprises should pay attention to the business docking of e-commerce platform, analysis platform consumption demand, in order to provide corresponding products, supplemented by a wealth of online promotion, expand product sales in this channel.
long-term perspective, the integration of offline is the development trend, condiment enterprises need to strengthen the completely channel layout as soon as possible.
3, the home economy into a new style condiments household channel consumption increased according to February 19th, the United States group released the "2020 Spring Festival home economic data" shows that in the home to study cooking has become a national entertainment, takeaway baking goods search volume increased 100 times.
period, the various condiments that hold up the delicious food have also become consumer favorites.
, according to several media reports: some recipe-type APP during the outbreak doubled traffic, condiments, semi-finished products on the e-commerce platform sales rose 129% and 142%, respectively.
consumers in the purchase of condiments: more preference for large brands, high-end, convenient products.
condiment enterprises can launch high-end, convenient products for the household consumer side, on the other hand, can increase brand promotion efforts to enhance consumer awareness of the product, drive the flow of major sales channels, for the expansion of family channels to do a good job.
4, improve the intelligent manufacturing production process, enhance the competitiveness of enterprises in the early stages of the outbreak, condiment enterprises generally encountered one of the difficulties, is the difficulty of returning to work.
but for enterprises with high degree of intelligence and low labor dependence, the strength and competitive advantage of enterprises are obvious.
manufacturing and high-quality development of chinese condiment manufacturers will be the direction.
5, conform to the policy, with the help of platform resources and influence, to help enterprises to develop the epidemic prevention and control situation continued to develop well, the State Council, the Ministry of Commerce has issued relevant documents to support the Association in the form of exhibition to support the development of the industry.
exhibition as one of the commercial activities that enterprises in various industries attach great importance to, not only has a wealth of offline channel resources, but also covers online e-commerce, community group purchase and other new channels.
enterprises can comply with the policy, increase investment in the exhibition, with the help of the exhibition platform resources and influence, the introduction of high market potential of new products, not only to alleviate the current business difficulties of enterprises, return to normal development, but also to help enterprises quickly seize the market.
China (International) Condiments and Food Ingredients Expo (CFE) - the condiment industry Davos event, will be held in Guangzhou from December 1-3, CFE Organizing Committee hopes to help the condiment enterprises successfully break through through through the platform.
CFE2020 five advantages 1, brand and authority advantages - Ministry of Commerce approval, Ministry of Commerce in the field of domestic trade to guide support exhibition, China Condiments Association authority to host 2, internationalization, young vitality exhibition - 10 plus countries and regions professional buyers to exchange, to help enterprises to open up overseas markets 3, channel development, extension, aggregation advantages - self-built 200w database, radiation of the country's six regional markets, organizations in various areas of core procurement leaders to the meeting 4, historical precipitation, strong influence, high professionalism - 15 years of successful history, establish the image of the industry brand event, detonate the industry highly concerned about 5, the whole industry chain one-stop procurement platform - upstream production packaging, downstream finished products leading enterprises to participate in all condiments and related enterprises if there is an intention to participate, please pay attention to the "China Condiment Association", click on the menu bar "CFE2020 - booth application" to fill in the relevant information, the organizing committee will arrange with you as soon as possible.