"Five tides" blowing, paint enterprises closely follow the wind

China Paint Network
News: Review the development of the home industry in 2014, can be summarized as three points: First, the industry recovery has become a certainty, second, the home industry is maturing, third, second and third-tier cities become hot spots. Despite the impact of national macro-control and blind expansion of individual home stores, the whole industry has experienced a "pain period", but still shows great potential for development. And in the spring of 2015, we can also see that the entire home building materials industry began to blow up the "five tides", business tycoons can "wind to which side to blow, on that side down."
China's real estate industry led the development of the home building materials industry, 80, 90 young people are not only the main consumer of the real estate industry, but also the home building materials industry to help consumers. They have a strong sense of individuality and have their own unique feelings about product selection. Their requirements for furniture are no longer good quality OK, but for the color, grade, style and even the overall visual effects have their own standards. From the 2014 market feedback situation, custom home is very popular, the main custom concept of the enterprise has won a larger market share, and some of the more powerful building materials enterprises, also began to turn to the customization market, a home customization era is approaching.
At the time, not only Sophia, Haley, Red Apple and other wardrobe brands to grab the beach custom home market, but also from the floor, furniture industry cross-border nature, elephants, Qumei customization has also entered the blue sea. Moreover, not only traditional furniture enterprises into the field of customization, some decoration companies in order to meet the needs of consumers also launched a full set of customized home services.
In 2014, Dong Yi-Sheng Decoration released the 2014 Functional Space Design Standard, which sets 10 design standards for 14 functional spaces, including study, living room, cloakroom, bathroom, entrance, bedroom, etc., including "structural line, ergonomics, lifestyle, space storage, space lighting, etc."
January 20, 2015, Bologna also fully opened the "full house customization" business, the use of O2O and C2B combined online model, design, construction, cabinets, cloakrooms, inner doors and other product lines are all in accordance with the actual situation and needs of consumers, the whole house products customized services.
environmental protection has always been the home industry members hanging in the development strategy, edwine. Chai Jing's "Under the Dome" is like a "bomb", bombarding every Chinese's heart, environmental protection topics are heating up again, whether it is the traditional flooring, furniture industry, or the wall
pluement
industry has been affected. On March 1 this year, CBS News' "60 Minutes" revealed that Lumber Liquidators, the largest U.S. flooring company, was selling laminate formaldehyde levels that were seriously excessive and labeled fake to avoid inspections, all of which were made in Changzhou, Jiangsu Province, China.
It is well known that artificial sheets, various
paints
, coatings, adhesives and furniture and other home furnishings, its release of formaldehyde, benzene, xylene and other organic matter, once exceeded, will cause major harm to human health, especially for the elderly and children with poor resistance. U.S. "poison flooring" incident, but also to our Chinese flooring and other home building materials industry sounded the alarm. At present, home building materials manufacturers have been active in action to products and actions to promote the upgrading of the industry.
At the Shanghai Ground Materials Exhibition, Zhu Lingying, Vice President and General Manager of Sacred Elephant Kangyi Business Unit, and Yuan Shunyi, Vice President of Nature Home, came together to call for the maintenance of industry order, grasp the quality of products, do not leave an attack on the opponent, to the floor and other home building materials industry brought positive energy. In terms of products, the holy elephant introduced a healthy and environmentally friendly three-layer solid wood flooring; And this year ushered in the 20th anniversary of the natural home, with the help of Earth Hour, tree planting, holding hands with the Italian World Expo zero carbon pavilion and other opportunities to carry out a series of environmental actions to promote a low-carbon lifestyle.
e-commerce because of fast, convenient, large amount of information and other advantages, in all walks of life rapid penetration and development. With the rise of the post-80s consumer army, the home industry has also begun to rise e-commerce boom. In the face of a huge market, many home enterprises began to jump on the test. Xi Mengbao, TATA wooden door, holy elephant, Lin's wood industry, Boyang home textile and other enterprises have become the first to eat crabs.
To TATA wooden door as an example, the enterprise of a product "moved" to the network mall to sell, at the same time more than 800 stores nationwide also opened a network area, so that owners enjoy from booking, payment to after-sales service real one-stop service. TATA Wood gate on April 20, 2011 into the field of e-commerce, about 20 days in a period of more than 10 million achievements, TATA has become a successful example of home enterprises test water e-commerce. In the first two years, the local pine furniture leader "Happy Dream Bao" has long been "down to sea", its Xiamen regional head said, network sales every year at a rate of more than 30%.
January 12, 2013, Haier and furniture e-commerce first brand Merle furniture network reached a strategic cooperation, the first one-stop home experience shop "Hail Merle Home Plaza" debuted in Qingdao. The square brings together a number of home appliances and furniture brands, including Haier, to provide European, Japanese, Korean, Chinese and other different styles of model rooms, so that consumers free experience. Consumers can order online after a good experience.
whether it is an international exhibition, or a domestic exhibition, intelligence is a hot topic. Thinking triggered by intelligence, in the home industry for a long time can not be calmed down. Coupled with the network giant Apple, Google and other enterprises cross-border participation in smart home, home industry intelligent debate can be said to be filled with smoke. Intelligence has become a common trend in the Internet and traditional home industry. Although, today's home intelligence or "mountain rain want to wind full of buildings", but the strategic vision of the enterprise or began to lay out the smart market.
In late 2014, the U.S. and Xiaomi reached a strategic cooperation agreement, in addition to the capital level, Xiaomi and the U.S. will be smart home and its ecological chain, mobile Internet for a variety of models of strategic cooperation, including the two sides in smart home, e-commerce, logistics and strategic investment and other areas of docking.
Early 2015, Haier and Meizu cross-border cooperation finally landed, Meizu into Haier U-smart home platform, Haier will open its U-platform SDK to Meizu, so that Meizu mobile phone can control all Haier smart home products, while Meizu will also open to Haier app system-level permissions.
the "new normal", economic growth slows down, external demand is insufficient, costs are rising, monetary tightening, financing is more difficult, and the policy benefits of private enterprises are unlikely to be immediate. As the saying goes, "one wood is difficult to support", "the trees into forests" can effectively resist the wind and waves. In the increasingly fierce competition and the economic environment as a whole is changing rapidly, for the home industry, "hug group heating, collective river" is the most appropriate way at present, single-payer is obviously the most unrealistic initiative.
a long time ago, there have been home building materials enterprises to carry out alliance cooperation. In 2006, when the Italian furniture, TATA wooden door, Opai cabinets, Wrigley Bathroom, Mona Lisa tiles and other 8 enterprises formed the beijing "home eight pieces", eight enterprise alliance cooperation; In 2009, nature flooring, European cabinets, Dongpeng tiles, the United States, Rays lighting, red apple furniture and other jointly announced the establishment of a "champion alliance", test water everyone living in the joint marketing; In 2014, Daya Wood signed contracts with four brands of furniture, wood flooring, wooden doors and architectural decoration to plan the path of cooperation between the home industry chain. These as the home field has an important position in the brand, build up their own advantages, in brand marketing, customer service, terminal channels and other aspects of comprehensive joint efforts to promote the home industry cooperation with a new attitude and model.