Five roughly win the strategy to promote condiments listed companies performance station on a new high

In the first half of 2020, the A-share market, condiment enterprises closely related to people's livelihood performed well, and a number of stocks with record highs such as Haitian Flavors, Lingling Juices and Angie Yeast emerged, among which Haitian Flavors share price exceeded 180 yuan, with a market value of nearly 600 billion yuan, which received high attention from the capital market.
as of August 28, 2020, the semi-annual reports of the 12 condiment companies listed on the A-share market have been disclosed.
from the semi-annual report information, the overall operation of condiment listed companies continue to improve, product structure is constantly optimized, channel construction results are remarkable, showing great potential for development.
, grasp the "home economy" opportunity to promote enterprise management on the steps of analysis of semi-annual report data can be found that most condiment listed companies operating income and profits are up year-on-year.
year-on-year growth in operating income and profits of 9 enterprises, accounting for 75% of the total.
In the first half of 2020, the top three companies in terms of revenue growth were Tianyu Foods, Chiyu Andersen and Angie's Yeast, with growth rates of 45.98 percent, 34.53 percent and 16.91 percent, respectively.
, profit growth was higher than that of operating income, accounting for 66.67 percent of the total.
most condiment listed companies developed steadily during the outbreak.
the impact of the epidemic, consumers are forced to live at home, "house demand" to promote "house consumption", forming a "house economy."
condiments as an important category of household consumption, consumption at the household end increased significantly, offsetting the adverse effects of the decline in the catering market.
also driven the rise in corporate profits due to the relatively high consumption of high-end products in the household market.
first half of 2020, the total operating income of 12 condiment listed companies was 32 billion yuan, and the total net profit was 6.1 billion yuan.
the first half of 2020, revenues grew by nine year-on-year and fell by three.
the first half of 2020, net profit grew by nine and fell by three.
, expand channels and strong market go hand in hand, stable sales fruitful for condiment production enterprises, channel construction and marketing innovation is an important guarantee for the sustained growth of sales.
the first half of the condiment listed companies to further improve the channel construction, the number of distributors have a larger growth, marketing structure more diversified, e-commerce, live goods, new retail and other marketing methods to further get the attention of enterprises.
some enterprises have formed a complete online sales system.
during the outbreak, online sales made up for the shortfall in offline sales.
taste food: after years of construction and development, the company has established a nationwide marketing system, forming a dealer-oriented, customized meal tunes, e-commerce, direct business super-assisted marketing structure.
company has a number of long-term cooperation, good reputation, strong sales capacity of dealer customers, as of June 2020, the company cooperates with 2051 dealers, sales network covers about 420,000 retail terminals, 613,000 hyper-stores and 486,000 restaurant chain stores, the company's market network has covered 31 provinces, autonomous regions and municipalities directly under the Central Government, forming Sichuan, Henan, Northeast Province, Jiangsu, Shaanxi, Gansu, Xinjiang, Tianjin, Beijing, Shanghai and other advantageous provinces and cities, as well as By Zhejiang, Jiangxi, Yunnan and other rapid growth areas.
perfect marketing network for the company to consolidate and improve market share, quickly cut into the potential market, the introduction of new products play an important role.
high-new: increase marketing efforts.
year to the end of the reporting period, the total number of dealers reached 1254, a net increase of 203 dealers, an increase of 82.88 percent year-on-year.
87.7 per cent of the development rate in the municipality.
the stable development of old dealers, resources focus on investment, accelerate the development and cultivation of new distributors, split regions and offices.
the development and promotion of new sales channels such as KA system co-ordination, community group purchase and new retail.
E-commerce channel development work, epidemic prevention and control during the trend, seize the online platform sales opportunities, timely adjust marketing strategy, appropriately increase promotional investment, the introduction of new marketing play live with goods, to achieve "high-speed sales growth and rapid brand influence" win-win situation.
to maintain the traditional media television advertising portfolio, while strengthening new media channels, increase video distribution, rich content output.
launched the jitters from the media operation, with the celebrity chef APP operator advertising cooperation, more enriched the new media communication matrix.
Plus Food: With the transformation and upgrading of communication, the company timely adjust the marketing strategy: from traditional media to new media promotion, the focus of investment from the traditional television terminal to mobile terminals, the form from hard and wide delivery to soft wide implantation.
target audience is younger, aiming to cultivate new target consumer groups, and to launch regional first-line, coastal, in the deep cultivation of second- and third-tier markets at the same time, and gradually upgrade to high-end first-line consumer areas.
3, large single product and personalized two-wheel drive, product innovation effect is obviously in the rapid iteration of consumer demand, product personalized iteration of the current, large single product strategy is still an important strategy for enterprises to expand and occupy the market.
In the past, the condiment industry's well-known brand enterprises to create a number of well-known single products, including added noodles fresh, Li Jin's thin salt raw pump, Limin's garlic hot sauce, Haidi's signature rice sauce, in the creation of a single product at the same time, radiation of other products of the enterprise, become a marketing weapon.
years, the positioning of enterprise products is more clear, according to the consumption channels, consumer objects and consumer scenarios and the precise development of products gradually emerged.
plus food: the new crown epidemic epidemic and epidemic, with safety, health as the characteristics of condiments by the market attention, condiments high-end trend is becoming more and more obvious, consumption upgrade trend is obvious, health or become a core competitiveness.
strengthen the promotion of "salt reduction raw pumping", "original brewing" and other high-end health products optimization and cultivation, focusing on large categories of high-end products investment and research and development, for the company's long-term development to lay the cornerstone of products.
company focused on the main business development, seize the opportunity to reduce salt raw pumping, and continue to promote the original brewing, noodles fresh two large single product market operation, for the performance growth provides a driving force.
food: launch the implementation of the "two-wheel drive" brand strategy.
reporting period, the company will be "good people" and "big red robe" brand repositioned, "good people" positioning as hot pot bottoms and Sichuan cuisine seasonings of the full range of product brands, "big red robes" positioning as a focus on hot pot bottoms series of product brands.
the "Big Red Robe" brand from the original sales system, set up an independent sales organization, the brand re-strategic planning and image-building.
split the original dealers, and expanded the "big red robe" new dealers.
at the same time, enriched the "big red robe" hot pot bottom product line, the development of a new large single product.
to strengthen the development of new products, continuous technological innovation.
customer needs as a guide, customer-centric, through BC linkage innovative products to serve customers.
reporting period, the company continued to increase product research and development investment and technological innovation efforts, a number of products have been improved and launched a number of new products.
Fourth, intelligence and digitalization are on the rise, the results of efficiency gains are remarkable in the digital age, the contemporary traditional manufacturing industry and factories urgently need to be reconstructed, "smart factory" has become an important helping force in industrial transformation.
, the level of intelligence of the condiment industry is not high, but with the rapid development of the condiment industry in recent years, the leading enterprises in the condiment industry, especially listed enterprises, are increasingly intelligent digitalization.
through intelligent transformation, condiment enterprises improve production efficiency and reduce production costs.
the first half of the outbreak, intelligent production hedged the risks posed by stagnant movements and played an important role in stabilizing production.
: Intelligent transformation has been steadily advanced.
Explore the management mode under the era of intelligent change, set up the project construction headquarters of "Ujiang Lingling Green Intelligent Production Base", and plan for business planning, process demonstration, industrialization, intelligent management information design and construction design, leading to the upgrading of the industry.
technical reform project to speed up.
production base of 16,000 tons of crispy mouth intelligent production line, Meishan production base of 40,000 tons of vegetable production line construction project into the acceptance stage.
production base in Northeast China has an annual output of 50,000 tons of radish project, supporting natural gas, electricity and other facilities and equipment installed, sewage treatment station has been water commissioning, infrastructure construction is nearing completion.
innovation drives growth and creates new growth poles.
reporting period completed the typical product research work of kimchi, sauce, explore vinegar-stained vegetables, experimental research and development of leisure fruit and vegetable products, the establishment of the Group intelligent manufacturing base, kimchi, sauce product development test production plant, fertilizer plant and other organizations.
add food: "fermented food (soy sauce) digital factory" national project successfully accepted. The successful implementation of the
digital factory project will effectively improve production efficiency, reduce operating costs and improve energy efficiency, and the more far-reaching significance of the project lies in: the completion of digital, intelligent, flexible, data can be collected, information traceability, control of the annual output of 200,000 tons of soy sauce production digital factory, to create a classic model of intelligent manufacturing, green manufacturing development, can be in soy sauce production, fermented food and other industries to accelerate the promotion of applications.
thousand taste industry: focus on creating the ultimate product, strengthen quality and capacity supply guarantee.
First, we will continue to increase the introduction of high-end research and development personnel, strengthen investment in research and development resources, continue to carry out exchanges and cooperation with domestic and foreign fermentation industries and research institutes, maintain the forward-looking research and development, and constantly build the ultimate product.
This is to strengthen production capacity reserves, high-quality promotion of "annual output of 250,000 tons of brewed soy sauce, vinegar production line expansion project II" and "annual output of 360,000 tons of condiment production line expansion project", pay attention to the use of intelligent equipment, enhance the company's industrialization and information integration level, and ultimately achieve digital production, digital logistics, digital marketing, real-time, accurate grasp of business-related value information, improve operating efficiency, optimize operating costs, improve market service level.
, flavor solution precision to help the food processing and catering industry to develop the entire condiment industry enterprise pattern has quietly changed, showing the brand, manufacturers, flavor solution providers three positioning.
the future, these three roles will each play their part and play an impact in their respective areas, especially as flavor solution providers will become a new trend.
more and more enterprises began to provide programs, planning and molding products for the field of catering and food processing, the position of condiment enterprises in the industrial chain is even more important.
is a typical flavor solution provider, customized services present a new development ideas, but also led to the food processing and catering industry standardization, precision development.
: The company is a state-level high-tech enterprises, Qingdao Municipal Enterprise Technology Center, with 10 invention patents, 23 utility model patents.
company has a dedicated research and development team, to maintain the Japan-South Korea terminal market, domestic food and beverage market and end-consumer tracking and analysis, has a keen market response ability, through information collection, data analysis, sample testing and other work, the taste of condiments, production processes, such as design and research and development, to assist food processing enterprises and catering enterprises continue to introduce new products and upgraded products.
, the research and development department attaches great importance to the development of product applications, to provide customers with product technology, equipment conditions and other relevant parameters, to solve the actual operation of customers and end-consumers.
? Comprehensive analysis of the semi-annual reports of listed companies, we can see that the condiment industry as a consumer goods, in the outbreak, although affected by the food and beverage industry consumption downturn, but the growth of household consumption and e-commerce platform consumption to make up for the decline in consumption of catering channels, the overall impact of the epidemic is small.
some enterprises in the outbreak of the growth rate does not decline and increase, against the trend of growth.
Post-epidemic era, the gradual recovery of consumption, especially the recovery of the catering industry will provide greater opportunities for steady growth in the condiment industry, condiment industry listed enterprises in the crisis to find a breakthrough, in the resumption of production and operation on the basis of pioneering measures, has been good results.
future, hope that the vast number of condiment enterprises with excellent listed companies, innovation and development.
China (International) Condiments and Food Ingredients Expo (CFE) - the condiment industry Davos event, will be held in Guangzhou on December 1-3, CFE Organizing Committee hopes to build a platform, the main push condiment enterprises to accelerate development.
CFE2020 five advantages 1, brand and authority advantages - Ministry of Commerce approval, Ministry of Commerce domestic trade field guidance and support exhibition, China Condiments Association authority to host 2, internationalization, young vitality exhibition - 10 countries and regions professional buyers to exchange, to help enterprises to open up overseas markets 3, channel development, extension, aggregation advantages - self-built 200w-plus database, radiation of the country's six regional markets, organization of core procurement leaders in various fields to 4 , historical precipitation, strong influence, high professionalism - 15 years of successful history, establish the image of the industry brand event, detonate the industry highly concerned about 5, the entire industrial chain one-stop procurement platform - upstream production packaging, downstream finished products leading enterprises to participate in all condiments and related enterprises if there is an intention to participate in the exhibition, pay attention to the "China Condiment Association" public number, click on the menu bar "CFE2020 - booth application" to fill in the relevant information, the organizing committee will arrange with you as soon as possible.
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