"Five products" blessing to create a strong brand of baking

Our reporter Bao Xiaotie

As a well-known training institution in the baking industry, Lam Soon Baking Center recently invited Zhang Fang, a gold medal trainer from a chain cake shop with 24 years of experience in the baking industry, to be a guest in the live broadcast room

The keynote speech focused on many hot spots and pain points in the development of the current baking industry, including the essence behind traffic acquisition, the necessity of "five products" blessing, the meaning and impact of "five products", etc.

Zhang Fang said in his speech that as a manager or practitioner of a chain cake shop in the Chinese bakery industry, when training and learning in the past industry, he was always learning various business methods, strategies, and even routines

There is an old saying in China, "Those who have won people's hearts since ancient times won the world

How to increase trust and strengthen the brand, Zhang Fang shared the business philosophy of using the blessing of "five products" to help build a strong baking brand in his speech

The first is character

The famous entrepreneur Kazuo Inamori once proposed such a formula: way of thinking × enthusiasm × ability = the result of life and work

The second is the product

The third is quality

Of course, the spirit of craftsmanship does not mean that it is immutable

The fourth is taste

The fifth is the brand

Zhang Fang concluded that various problems will always be encountered in the daily operation of the bakery, such as business fluctuations, intensified competition, plummeting traffic, etc.

"China Food News" (February 28, 2022 05 edition)