Five new thinking to guide paint enterprises to break the development dilemma

China Coatings Network
News: According to relevant institutions, the domestic
coatings
market is still expanding, but even in a relatively stable period of the industry, the paint industry still has many problems to be solved, these problems are also urging the paint industry to make a major change. In recent years, the paint industry has a series of new thinking in the rapid spread of "infected" many enterprises, leading these enterprises to break the development dilemma.
Internet has entered its heyday in China, many Internet thinking modes are subtly affecting the development of traditional industries, iterative thinking is also included in this column. Iterative thinking refers to the market allowing products to have deficiencies, but not allowing these vulnerabilities to persist, and brands need to refine their products in continuous iterations, simply put, constantly upgrading product versions.
the current paint industry product homogenization is serious, the design lack of new ideas, brand marketing model is almost similar ... Many problems have forced brands to focus on price, and during the industry reshuffle, price alone is not enough to compete, these un competitive brands will still be eliminated. Therefore, in order for enterprises to survive and revitalise, they also need to rely on innovation to help.
, however, it is not easy for the coatings industry to seek innovation, so some companies have taken a different approach, seeking innovation points across borders. The so-called cross-border thinking refers to a multi-angle, multi-vision, multi-domain view of the problem and propose solutions to an innovative way of thinking. But the market is changing so much that there are no innovative breakthroughs, and even international brands like Nokia will be eliminated.
so-called emotional, popular is the audience's perception of the brand. For example, when it comes to De Beers, it's easy to link it to sweet and warm love; And when you see KFC, you immediately think of Uncle Sanders' amiable smile and the meticulous service of KFC employees. In fact, these perceptible points are the concrete manifestation of enterprise emotional thinking.
same,
coatings companies
be able to reach audiences like this. For example, pay attention to the store image design, give its brand unique temperament; Or to strengthen the buyer's sense of service, so that customers experience the general feeling of home or "God"-like experience; Set up a number of experience stores, from the user's point of view, so that they can feel at ease to experience and consume. Many of these details, in fact, from an emotional point of view to the customer to convey the brand for the consumer's humane care. "With care, there is emotional interaction, which is an important factor in promoting buying behavior." A famous economist once said.
"fans" are the promoter of the brand, "users" are the brand's maintainers, no fans of the brand will die out. It is not difficult to find that most of the loyal fans are the most professional, most enthusiastic, the most critical group, once they find a very cost-effective product, not only will become the brand's buyers, but also become a very conscious promoter, and even free to help the brand to do publicity.
not much of a traditional industry, but this is a trend, a trend driven by the Internet. Paint enterprises also need to pay attention to the accumulation and cultivation of their own brand fans, whether it is WeChat, Weibo or other forum communities, should develop brand positions, the use of viral marketing, the brand free to promote out, rather than as before to do a hammer sale.
there is no doubt that good looks can always attract the attention of the audience for the first time, in this era of looking at the face is even more so. In fact, it's not just people, it's products. Beautiful appearance fashion high-end products are generally the public's favorite. Therefore, coating enterprises pay attention to product shape design, more use of intuitive thinking, to find a way from the appearance of the user's eye immediately attracted.
In addition, we should also pay attention to the current social development trends for development and design, for example, now the furniture market consumer body is gradually turning to 80, 90, and 80, 90 after the group is more in favor of fashion simple style furniture, then, enterprises should pay attention to this style of product development, firmly grasp the young market.
fact, the above five types of thinking have the taste of Internet thinking, but marketing experts believe that no matter what industry, there is a common thing, that is, how to attract customers to buy. Perhaps the "big six" and more will follow, but the essence is still consumer thinking: everything starts with consumers.
in short, the paint industry needs everything from consumers to start, seek truth from facts, follow consumer preferences, improve product quality, in order to base on the future, in the market to obtain greater development.