Fish seasoning market after the outbreak - an exclusive interview with Chongqing Zhou Jun remember hot pot food Co., Ltd. Deputy General Manager Ren Jin

"People eat for the day, food for taste first."
as a necessity of life, chinese food condiments are one of the most important components of the long-running Chinese food culture, bearing the eating habits and needs of consumers.
with the improvement of people's living standards in recent years, the condiment industry has also maintained a healthy development.
new brands and new categories continue to emerge, product quality continues to improve, channel forms continue to enrich, the scale of industry and enterprises continue to expand, more and more attention and attention from the whole society.
recent years, the condiment industry has segmented the market rapidly as it meets the growing diversity and personalized needs of consumers.
What is the status quo of the development of these sub-categories, whether the future can become a high-quality track, CFE2020 Organizing Committee specially planned "Enterprise talk about the market: bringing together the first-line voice to explore the future of the industry" series of topics, the relevant business leaders conducted an exclusive interview, compiled a text.
hope to be able to help people from all walks of life who are concerned about the development of the condiment industry.
theme of this issue: fish seasoning fish hot pot industry is one of the fastest growing chinese food and beverage industry in recent years, the rapid development of the industry has given birth to the demand for fish seasoning.
Then how the fish seasoning market development status quo, how the future trend, we interviewed the representative enterprise of domestic fish seasoning - Zhou Jun remember deputy general manager Ren Jin, listen to him talk about the market views.
Jinjun Zhou Junjun, Deputy General Manager Reporter: Would you please tell us about the impact of the new crown outbreak on the fish seasoning market? Renjin: 2020 is destined to be an extraordinary year, the beginning of the year and spread of the new crown epidemic, suddenly hit all walks of life of the national economy, especially in the field of market circulation, can be said to have a huge impact.
disruption, market closures, panic, people are as simple as possible life, health care.
the food and beverage industry is even worse, condiments, one of the two pillars of the dining channels is almost blank.
oasis in the world is the big stores all over the world, where people snap up and hoard, and no promotional items are swept away.
because of limited store inventory, logistics interruption, manufacturers have not resumed production and other reasons, the actual sales volume is also limited.
food and beverage is blocked, household consumption is blocked is the main problem facing the fish seasoning market at that time.
: In the face of such a severe market situation, what specific measures has the company taken? Renjin: Our company since its inception in 1993, that is, to build a "dealer profit" as the core content of the entire marketing model, innovative ideas in the continuous adjustment of channel relations in the allocation of resources to cast a reasonable, customer value-based mutually beneficial relationship.
adhere to the concept of continuous innovation, and timely changes in organization and process to drive the continuous improvement of enterprise marketing system management capabilities.
based on the above concept, this year in the outbreak of the harsh environment, the company active action.
Specifically adopt the following measures: (1) deepen and optimize channel construction adhere to the "innovative concept in the continuous adjustment of channel relations to reconfigure resources", reverse thinking, increase investment in the basic market, deepen and optimize channel construction, establish a provincial capital city as the center, with the end market as the focus of the whole market coverage.
And in this construction adhere to the "dealer profit" as the core values, so that the distribution of benefits to be reasonably positioned, the product value chain of each node can obtain the benefit of the drive, and ultimately form a benign closed-loop operation.
For example, many manufacturers' interest space only considers the profits of the total distributor or the most secondary distributors, and then the next level of interests are freely determined by the higher channels and even the market instant market, and we set up the channel in advance of the interests of dealers at all levels to make reasonable positioning, And by the manufacturers set up a unified price system, and dealers at all levels signed a "1 to N" association agreement, which not only effectively ensure the reasonable distribution of benefits, but also maintain the market price system, so that dealers at all levels of our product distribution confidence is stable, profit margins continue to expand.
So, our channel dealer turnover rate is very low, this is fully reflected in this outbreak period, in the short period of market weakness, stagnation, the channels still maintain full confidence, so that the "Zhou Junji" series of products market share did not show a significant decline, basically maintain a stable pattern.
(2) increase the weight of online sales at the same time increase the weight of online sales, and on the basis of the traditional e-commerce model, increase the way of live shipping, the company carried out its own live broadcast, and with Li Jiaxuan, LiEr baby and other head anchor cooperation, for Zhou Jun remember brand publicity.
(3) Actively explore the international market in the company's past export focus in Europe and the United States market seriously affected by the outbreak, orders reduced, focusing on the development and guidance of the outbreak less affected Southeast Asia, the Middle East market, such as Malaysia, Myanmar, Singapore, etc., and successfully passed the globally recognized Malaysian halal jakim certification, in order to open the Belt and Road market, do a good job of paving the way.
: What do you think of the development of the fish seasoning market after the outbreak? Renjin: The company firmly optimistic about the development of the fish seasoning market.
impact of the outbreak on the market as a whole is obvious, but the impact should be temporary.
the fish seasoning market will recover quickly after the outbreak and achieve longer-term development.
Compared with before the outbreak, the future fish seasoning market will show two obvious trends: (1) the strength of the brand more important brand strength is one of the most important factors of stability during market volatility, during the outbreak, the impact of the head brand is obviously small, the future fish seasoning market will be further head brand concentration.
our company since 1996 began to produce "spicy perfume fish" seasoning, is one of the earliest production of special fish seasoning enterprises, in the domestic fish seasoning market has been among the best.
In 2009, he took the lead in the same industry to obtain the "China well-known trademark" certification, and has won the national 4A-class tourist attractions, state-level agricultural industrialization leading enterprises, China's green agricultural condiment production base, Chongqing science base, Chongqing Industrial Design Experience Center, the first batch of national industrial tourism innovation units and other qualifications, honorary certification.
At the same time, in the area of intellectual property rights, we have three invention patents, nine utility model patents and nearly 100 design patents, including a "China well-known trademark", three "Chongqing city famous trademark" including a total of 88 registered trademarks.
(2) back to product quality as the starting point of fish seasoning mainly spicy and pickles.
The most characteristic of our products is "spicy perfume fish", the product in the spicy flavor on the basis of the unique creation of a "characteristic fragrance", in the form of a single package, in the production stage will be a variety of miso through a special process to fully fry, fusion, to achieve a true sense of compound fragrance, and the fragrance retention time, even in the shelf life of the longer storage time, the fragrance will become stronger.
There are individual products on the market, the use of three or even more packages, in fact, this is more than just the manufacture of some gimmicks, consumers in the use of very inconvenient, lost the meaning of convenient seasoning, at the same time, just rely on consumers in their own kitchen in a short period of time simple frying, it is not possible to fully stimulate the various aromas in the raw materials.
industry colleagues to learn more industry information, industry trends and mining high-quality condiments, welcome to pay attention to the Chinese Condiment Association sponsored by the new three-dimensional exhibition model.
stereoscopic exhibition is a combination of online and offline exhibition model, CFE Organizing Committee hopes that through the three-dimensional exhibition platform, for the industrial chain upstream and downstream enterprises to create more business opportunities, boost the confidence of condiment enterprises, promote better and faster development of enterprises.
offline exhibition: the 16th China (International) Condiments and Food Ingredients Expo (CFE2020) online exhibition: the second season of "taste China" condiment carnival promotion exhibition (opening on September 10) pay attention to the following QR code, click on the menu bar "CFE2020" can register to visit the exhibition, more details of the exhibition welcome everyone to actively leave a message, self-referral or recommend good products, there will be wall opportunities