Fireworks rekindled China's hotel industry has entered a new stage of high-quality development

Vice President of China Hotel Association Xu Guohua

2022 is the most complex and changeable year of the epidemic situation, and the hotel industry has struggled to survive, innovate and change during this year, and continue to study and improve its ability
to resist risks under the epidemic policy.
This year, the hotel industry has shown many new characteristics, digitalization, greening, standardization and other elements have been deeply embedded in the traditional hotel industry in various forms, constantly adapting to market changes; Cultivate and expand the upstream and downstream industrial chain, and continue to develop the industry in the direction of diversification; The market share of small and medium-sized businesses continues to be compressed, the trend of market concentration is more obvious, leading enterprises and state-owned enterprises have better withstood the pressure of the industry, and their brand advantages have become more prominent
.
At present, the epidemic prevention and control policies are gradually liberalized, the hotel industry is ushering in a new round of development and change, with the gradual recovery of the social economy, the hotel industry will usher in a comprehensive recovery
in 2023.

From the perspective of the macroeconomic environment, in 2022, the economic prosperity has not yet recovered to the pre-epidemic level, and the hotel industry has borne the brunt of the "barometer" reflecting the economic cycle, and the overall fluctuates
repeatedly at the trough.
In addition, the appreciation of the renminbi and rising labor and supply chain costs are restricting the development of
the hotel industry.
At present, the implementation of various measures for epidemic prevention and control has been optimized, and the restoration of economic and social order has been accelerated, releasing huge economic vitality
.
The hotel industry will recover
steadily, stimulated by a positive economic policy environment.

From the perspective of market demand, the impact of the epidemic has changed consumer concepts, habits and
behaviors.
The more digital companies are, the more likely they are to attract consumers, and factors such as product quality, service, and environment are increasingly becoming product factors
that consumers pay attention to.
In this context, companies that focus on their own "image" construction and actively adapt to the personalized needs of the market are more likely to survive in a difficult market environment
.
The just-concluded Central Economic Work Conference made it clear that the economic work in the coming year will start from improving social psychological expectations and boosting development confidence, taking the expansion of domestic demand as the primary grasp, and putting the recovery and expansion of consumption in a priority position
.
With the gradual dissipation of the impact of the epidemic and the recovery of consumption levels, the hotel industry has ushered in a new round of development dividends, and enterprises with high-quality, strong brands, digitalization and other elements have recovered strongly and quickly stood out
.
Many merchants said that during the holidays, business in the store continued, queuing and waiting for the number scene reappeared, and the recovery of business exceeded expectations
.

From the perspective of market supply, driven by the epidemic, the hotel industry structure and product characteristics have changed, a large number of small-scale enterprises have been eliminated, market concentration has increased, capable enterprises have sought a way out by integrating upstream and downstream industrial chains or implementing chain development, and branded, digital and green products have shown strong resilience
。 Taking China Rongtong Tourism Development Group Co.
, Ltd.
as an example, in 2022, the catering sector business focused on building an online marketing model, and the number of online catering outlets on platforms such as Dianping and Meituan increased by 23% compared with the beginning of the year, integrating the food supply chain, expanding the group catering business, and forming a certain scale, in-depth cooperation and strong alliance with Moutai Group and other enterprises, and jointly helping catering revenue achieve a year-on-year increase of more than
20%.

In 2023, China's hotel industry will enter a new cycle
of high-quality development.
The continuous innovation of technology and mode will greatly stimulate consumer demand, expand the breadth and breadth of the industry, and promote the leapfrog development
of the industry.
Only by continuously cultivating internal strength and improving the operation mode can enterprises obtain better development opportunities and space
.

(Source: China Hotel Association)

China Food News(2023.
01.
11.
08).

(Responsible editor: Wang Ning)