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Fresh food e-commerce competition is becoming increasingly fierce
reporter test
Commodities: Three in stock at the same price and one out of stock
On the morning of the 27th, reporters ordered grocery shopping at Hema, Meituan, Dingdong and Pupu APP
During the order at noon that day, the reporter searched for "small cabbage" on the Pupu APP.
Delivery speed: the fastest time is 13 minutes and the slowest time is 56 minutes
From the successful payment of the order to the delivery to the home by the courier, according to the reporter's test, it took Meituan 13 minutes to buy food; Hema took 40 minutes; Dingdong took 56 minutes to deliver the food; Pupu's delivery time It took 53 minutes
Delivery fee: 3~6 yuan and different free thresholds
The reporter bought 3.
According to the test, the Dingdong shopping app waived the delivery fee of 5 yuan
The reporter later found that according to the Dingdong shopping app, if the order at the current address is less than 28 yuan, a delivery fee of 5 yuan will be charged, and each user will have one free delivery fee
Industry Watch
Coupons reduce fresh food e-commerce and still lose money
Regarding the many fresh food platforms emerging in the market, consumer Ms.
Consumer Miss Chen told reporters that, for example, live shrimps are sold from half a catty on Meituan.
According to the big data of "e-commerce treasure", the scale of fresh food e-commerce transactions in 2021 will reach 465.
Earlier this month, Dingdong Maicai was interviewed by relevant departments and filed for investigation in response to the media reports of using dead fish to pretend to be live fish, "turning over the bag" to change the ticket without authorization, and routine disinfection being a mere formality
In recent years, many competitors have emerged in the online fresh food arena, and various platforms are under a lot of pressure to survive
According to the financial report of Daily Excellent Fresh in the third quarter of 2021, the net loss attributable to ordinary shareholders was 974 million yuan, an increase of 58.
Mo Daiqing, director and senior analyst of the Online Retail Department of the E-commerce Research Center of Netease, said that in 2022, the "slot war" of fresh food e-commerce will be further upgraded
(quietly)
