Fierce competition for fresh food e-commerce platforms

Fresh food e-commerce competition is becoming increasingly fierce

different platforms

The author buys food from Hema, Meituan, Dingdong and Pupu App

During the order at noon that day, the author searched for "small cabbage" on the Pupu App, and the result page only displayed products such as pakchoi, Yunnan Shanghai Qing, Shanghai Qingmiao, etc.

From the successful payment of the order to the delivery to the home by the courier, the test found that Meituan took 13 minutes to buy food; Hema took 40 minutes; Dingdong took 56 minutes to deliver food to home; Pupu's delivery time took 53 minutes

The author buys 3.

Dingdong Shopping App has waived the delivery fee of 5 yuan

According to the Dingdong Shopping App, if the order at the current address is less than 28 yuan, a delivery fee of 5 yuan will be charged, and each user will have one free delivery fee,

Fresh food e-commerce still loses money

Regarding the many fresh food platforms that have emerged in the market, some consumers said that they downloaded so many apps at that time, mainly because there were discounts for registering new members, and now there are not as many coupons as before

Consumer Ms.

According to the big data of "e-commerce treasure", the scale of fresh food e-commerce transactions in 2021 will reach 465.

In recent years, many competitors have emerged in the online fresh food arena, and various platforms are under a lot of pressure to survive

According to the financial report of Daily Excellent Fresh in the third quarter of 2021, the net loss attributable to ordinary shareholders was 974 million yuan, an increase of 58.

Mo Daiqing, director and senior analyst of the Online Retail Department of the E-commerce Research Center of Netease, said that in 2022, the "slot war" of fresh food e-commerce will be further upgraded

(Source: Guangzhou Daily)

"China Food News" (April 08, 2022 Edition 07)

(Editor-in-charge: Gao Na)