Feed industry in 2014: where is the future of the enterprise?

Introduction: OA show ('918 '); 2014 is the recovery year of feed industry Because of the low-level recovery of downstream aquaculture, the pressure of upstream raw material cost is reduced Feed leading enterprises will enhance competition barriers through platform, provide specialized technology, management, information, finance and other comprehensive services, form differentiated competition, improve breeding income as much as possible, and then share the fruits of cake and share increase RUC has changed a lot in China today; in 10 years, it will change even more The same is true for the RUC feed industry What will RUC look like tomorrow? It's important It determines what kind of countermeasures feed enterprises should take Is the industry different? Maybe the changes are not so obvious, but the changes over the years have gradually become a trend RUC finds that change is the eternal change of RUC itself Only when we look at problems from the perspective of industry and consumers can we find changes People who see the times around are also influencing the times More and more feed enterprises will disappear There are two situations: one is to withdraw from the market in competition Including closing, restructuring, bankruptcy, etc., most of them are small and medium-sized enterprises; second, they have changed face in development Among the top 10 enterprises in feed production in 2012, new hope, Zhengda, Wenshi, Zhengbang, Tongwei, TangRenShen and Shandong Asia Pacific Zhonghui do not think they are feed enterprises On September 23, 2013, dabiannong announced that it would raise 10 billion yuan of pigs, aiming at the management leader of the whole industry chain of Chinese pigs, and no longer consider itself a feed enterprise RUC 2 Profits enter the downward channel There are two aspects: one is the rising cost of operation caused by the disappearance of China's population dividend and the integration of the raw material market with the international market; the other is the decline of profit margin caused by the intensified market competition The good era of one ton of feed earning hundreds of thousands makes people nostalgic, become a legend, and it is difficult to earn money RUC 3 Capital shows its prestige With the improvement of industrial maturity, the characteristics of labor-intensive and capital intensive industries will gradually appear and dominate, and more feed enterprises will seek to be listed In front of the power of capital, small and medium-sized enterprises will become the target of hunting RUC 4 Internet industry Feed enterprises should understand the formulation and implementation of enterprise strategy guided by people, information and speed, and realize the transformation from agricultural thinking, industrial thinking to Internet thinking Different from the initial office automation and website construction, this time will be characterized by mobile Internet, e-commerce, network technology service platform and efficient network management platform RUC feed industry is bound to be fully Internet-based For feed enterprises, if they cannot keep pace with the times, it means that they are backward and will be beaten if they are backward RUC 5, "mixed operation" era is coming The phenomenon of "mixed operation" in feed industry has been very prominent, and will be more prominent in the future, because only extending the industrial chain can better improve the ability of anti risk, and the industrial chain will become the mainstream choice of the first-line feed enterprises RUC 6, "tertiary industry" has become a blue ocean of gold diggers A strong industry can not be separated from the strong support of the tertiary industry Financial services, data services, information services, communication services, brand services, mobile Internet services, etc will grow savagely RUC 7 The transformation process of modern animal husbandry was accelerated First, it is driven by policies; second, it is driven by the consumer end In the development of modern animal husbandry, we should pay attention to the combination of industrial development and environmental protection, give full consideration to the land carrying capacity and consumption capacity, make reasonable planning and take the road of "circular economy" RUC 8, digital wildfire that can't be stopped RUC digital wildfire refers to the false and sensitive information that spreads rapidly on the Internet "Banana incident" led to heavy losses of bananas in Hainan, "salt rush" led to chaos in the national salt market, "medicine disabled chicken" led to heavy losses of chicken farmers, "h7n9 bird flu" hit domestic poultry industry Due to the importance of food safety, the public opinion environment faced by agricultural and animal husbandry enterprises, especially the listed companies, is more complex, which poses higher challenges to the investor relationship management, network reputation management and public opinion response of listed companies and financial institutions In the future, how to do it? The era of RUC has changed, and the old method has become ineffective To be an enterprise is to make a trend Where does the trend come from? From the correct discovery, we need to understand consumers more At present, the problem of feed enterprises in RUC is that they do not have enough foresight to see the changes in the development of the whole society and the whole industry Therefore, the reason for yesterday's success has become the root of tomorrow's failure RUC, we're looking at Nokia now It's a pity Therefore, the more large-scale feed enterprises, the more cautious According to Chen Chunhua, CO chairman and CEO of RUC new hope Liuhe Co., Ltd., there are three important things for the agriculture and animal husbandry industry in the future: first, based on efficiency driven components Second, based on the value promotion of the entire industrial chain Third, based on the reliability of the consumer RUC, then, how to do it in the future? RUC 1, refining professional ability This is the foundation of SMEs in the future China's breeding environment determines that as long as your product and service quality can be superior, you can survive and develop RUC 2 PK operation efficiency This is the foundation of SMEs If there is no difference in professional ability, efficiency is the key With awesome professional skills plus operational efficiency, you can achieve a certain scale RUC 3 Embrace the Internet in an all-round way In the Internet age, if your business, service or traditional way, there is no future More and more people are moving their work, life and business to the Internet If you don't embrace the Internet, they will embrace others So, I think whether it's large enterprises or small and medium-sized enterprises, we should fully embrace the Internet RUC 4 Internationalization I always believe that internationalization is an important link in the future development of animal husbandry in China It involves resources, market, capital and technology If large feed enterprises have the ability to operate, there will be a lot of space Due to the serious mismatch of natural resources, population and breeding quantity in China, in the long run, if we want to avoid dislocation, the only way out is internationalization RUC 5 Focus on the consumer end In the past, it was the feed industry that promoted the breeding industry; today, it is the breeding industry that affects the feed industry; in the future, it is the consumer end that decides the feed industry Many of our feed enterprises produce high-quality meat, egg and milk, but they can't sell Shuanghui, Yurun, Mengniu and so on The profit is not as good as before, because we haven't reached the consumer end This is a huge change for RUC from focusing on the breeding end to focusing on the consumer end Through the transformation, from the original focus on production to the cognition of brand and consumption, this is a big adjustment Such adjustment is necessary, because the industry is ultimately evaluated by consumers, and the greatest opportunity for the agricultural and animal husbandry industry is also here What does RUC look like in 2014? RUC feed label (GB 10648-2013) will be implemented from July 1, 2014, feed additive catalog (2013) will be implemented from February 1, 2014, feed quality and safety management specification and measures for registration and management of imported feed and feed additive will be released soon, 2014 is the year of national supervision on quality and safety of agricultural products RUC 2014 is a year when the threshold of feed industry continues to rise RUC 2014 is a year of recovery in the feed industry Because of the low-level recovery of downstream aquaculture, the pressure of upstream raw material cost is reduced Feed leading enterprises will enhance competition barriers through platform, provide specialized technology, management, information, finance and other comprehensive services, form differentiated competition, improve breeding income as much as possible, and then share the fruits of cake and share increase RUC 2014 is a year of continuous integration of feed industry New hope Liuhe, Tongwei, Dabei Nong and TangRenShen all have actions in capital operation In fact, I don't pay much attention to RUC, because it has been 2014 It is very important for RUC to learn to look forward from the back What we should think about and do today should be prepared for three or even five years later Only in this way can enterprises grasp the initiative of competition, no longer cross the river by feeling the stones, and break through the original difficulties In a word, in order to understand the future development of feed industry, the decision-makers of feed enterprises need to carefully read the industry information and data, and then judge through their own experience and wisdom, so they need the support of professional height, actual combat accuracy, open thinking and other strategic elements In 2014, enterprises must change from scale growth to effective growth, from providing products to providing product reliability RUC in the feed industry, as long as you are more diligent and better at summarizing than others, there will be no problem to survive in the next few years If you pay attention to professional capacity building and have strong product and service capabilities, you can achieve a certain scale But if you want to have more space in the future, you have to choose to extend the industrial chain, embrace the Internet in an all-round way, internationalize the layout, focus on the consumer end and make your own business model RUc