Feed enterprises should compete comprehensive strength to replace sales

Introduction: OA show ('918 '); as far as the current situation of feed enterprises is concerned, the most rapid manifestation of the difference in competition should be in production management, on-site control, cost control, internal overall coordination and external service attitude It is reasonable to believe that these contradictions will be particularly prominent in the peak sales of an enterprise Who can solve these contradictions earlier, who will have a certain advantage in the market competition ZUw zUw industry changes in recent years zUw zUw in recent years, the product structure of feed industry has been significantly adjusted, the proportion of compound feed increased by more than 10% for two consecutive years, and the proportion of concentrated feed and premixed feed decreased The reasons for this change are: first, the rising price of feed raw materials, the difficulty in identifying the authenticity of some raw materials, and second, the promotion of standardized scale breeding At the same time, the cost of raw material price, transportation, labor and so on are all rising In addition, the market competition is more intense, which leads to the profit of feed enterprises gradually reduced In 2011, zUw zUw's total industrial feed output reached 181 million tons, ranking first in the world in terms of overall scale There are 30 feed enterprises or enterprise groups with an annual output of more than 500000 tons, accounting for 42% of the total national output, 17 percentage points higher than that in 2005 It can be seen from this that the concentration of feed industry has increased significantly ZUw some pig raising enterprises also produce feed by themselves With the expansion of scale, the impact on feed factories will continue to increase In addition, due to the overall economic development of the country, the increase of labor costs, the fluctuation of pig prices, the rise of feed material prices, people 's attention to the environment, the complexity of diseases and other factors, in the past, those who raised a few or dozens of pigs in front of and behind the house decreased significantly ZUw zUw at present, feed sales characteristics of Northeast China zUw zUw from the perspective of Northeast China alone, due to the small impact of the main corn production area and population density, although standardized and large-scale pig farms are developing, there are still many scattered farmers, but in terms of the current scattered farmers, compared with the previous years, there are many differences The first is that the number of breeding is increasing; the second is that in the past, only fattening pigs were raised alone to raise a few or a dozen sows; the third is that we have paid attention to the usual health prevention, early feeding management and the improvement of feed nutrition requirements; the fourth is that we gradually have a new understanding of compound feed When the pig price is relatively high, the sensitivity of the farmers to the feed price is not very high; however, when the pig price is relatively low, the sensitivity of the farmers to the feed price increases At present, the characteristics of zUw zUw feed sales are basically high nutrient concentration feed, high price, acceptance through feeding demonstration, and then through promotion meeting, preferential promotion and other means Due to the credit situation of dealers, the price competition is not very obvious, and the requirements of farmers for services are not very high The expectations or requirements of zUw zUw dealers for feed enterprises, or their dissatisfaction with feed factories, are as follows: the brand of feed enterprises, the effectiveness of products, the stability of products, the timeliness of supply, the strength of preferential promotion, etc Frankly speaking, what's the brand of feed it sells? How hard is it to make money? Is it easy to sell? Whether the cooperation period can be developed or not, in a word, whether it can be achieved: long-term, worry free, earn considerable profits and decent treatment, that is, the so-called development issue ZUw zUw the future competition and development trend of feed enterprises zUw zUw as far as the current feed factories are concerned, it's no exaggeration to say that 100% of them put sales first From the perspective of market competition means, homogenization is also relatively obvious Whether it is television advertising, wall advertising, conference marketing, product marketing, demonstration driven marketing, demonstration promotion marketing, physical promotion, tourism and so on, there is basically no big difference ZUw zUw so, with the change of breeding scale and the exhaustion of sales means, what will be the future competition for feed manufacturers? ZUw zUw first, the renovation of sales means still exists, which is indisputable ZUw zUw second, the competition for talents will become more intense, which requires enterprises to recruit available people, retain these people and make them develop; these will make enterprises pay more attention to the construction of human resource system ZUw zUw the third is product development The strength of product R & D ability will directly affect the competitiveness of the market; with the development of animal husbandry, the improvement of varieties, the change of breeding scale, the rise of feed raw material price and other factors, product R & D will become more and more important ZUw four is to improve production efficiency and control product cost With the improvement of relevant national laws and regulations in the field of feed, the access threshold of feed enterprises will be raised, and the investment scale of feed enterprises will also be increased In addition, feed industry has entered the era of high cost, these factors are bound to require feed enterprises to improve production efficiency, reasonably arrange production and operation, so as to reduce production costs At the same time, the cost control of the production site is also highlighted On site cost control is not only the need of enterprise operation, but also a science of management Whoever has good on-site cost control will have relatively high economic benefits The decrease of waste is the increase of net profit ZUw zUw five is the scientificity and timeliness of decision-making Due to the continuous expansion of the scale of feed enterprises, the scientificity of enterprise decision-making has become more important The past "follow the trend" approach is bound to affect the development of enterprises Only scientific decision-making without timeliness is not enough, because the current market changes very fast That "speed is more important than perfection" may be another interpretation of the timeliness of decision-making ZUw zUw to sum up, the future competition of feed enterprises can be summarized in a word of comprehensive strength ZUw