Feed 2014: Where is the future of the business?

introduction:
. 2014 was a year of recovery in the feed industry. Because the downstream culture trough warms up, the upstream raw material cost pressure is reduced. Feed leading enterprises will enhance competitive barriers through platform, provide specialized technology, management, information, finance and other comprehensive services, form differentiated competition, as far as possible to enhance the income from aquaculture, and then share the fruits of larger cakes, share.China is changing a lot today;The same is true of thefeed industry.what wouldlook like tomorrow? This is very important. It determines what kind of countermeasures feed enterprises should take. Is the industry different? Perhaps the change is not so obvious, but over the years, it slowly becomes a trend.
discover theof change.Change itself is eternal, standing at the height of the industry to see the problem, standing in the consumer's point of view of the problem, in order to find change. And see the times around the people, also around the era.1, more and more feed enterprises will disappear. There are two situations: one is to exit the market in competition. Including closure, restructuring, bankruptcy, etc. , to small and medium-sized enterprises as many; On September 23, 2013, Dabei Nong announced 10 billion yuan of pig farming, targeting the leaders of China's pig industry chain and no longer considering itself a feed enterprise.2, profit into the downward channel. Performance in two aspects: First, due to the disappearance of China's demographic dividend and raw materials market and international standards caused by the rise in operating costs, and second, due to increased market competition caused by the decline in profit margins, a ton of feed to earn hundreds of thousands of beautiful times let people nostalgic, become legends, make money become difficult.3, capital. With the improvement of industrial maturity, its labor-intensive and capital-intensive industrial characteristics will gradually appear and dominate, there will be more feed enterprises seeking to go public. In the face of the power of capital, small and medium-sized enterprises will become the object of hunting.4, the industry Internet. Feed enterprises should understand the development and implementation of enterprise strategy guided by people, information and speed, and realize the transformation from agricultural thinking to industrialization thinking to Internet thinking. Different from the original office automation and website construction, this time will be mobile Internet, e-commerce, network technology service platform, efficient network management platform as the characteristics.feed industry will inevitably be fully Internet, for feed enterprises, can not keep pace with the times, that means backward, and backward will be beaten.5, "mixed business" era is coming. The "mixed operation" phenomenon of feed industry has been very prominent, will be more prominent in the future, because only the extension of the industrial chain can better improve the ability to resist risks, the industrial chain will become the mainstream choice of first-line feed enterprises.6, "third industry" into the blue sea of nuggets. A strong industry, can not be separated from a strong tertiary industry support. Financial services, data services, information services, communications services, brand services, mobile Internet services, etc. will grow savagely.7. The transformation process of modern animal husbandry has been accelerated. One is the policy push, and the other is the pull of the consumer side. The development of modern animal husbandry should pay attention to the combination of industrial development and environmental protection, give full consideration to the land carrying capacity and dissipation capacity, rational planning, and take the "circular economy" road.8, unstoppable digital wildfires.digital wildfires mean false and sensitive information that spreads very quickly on the Internet. "Banana incident" led to heavy losses on bananas in Hainan, "salt-grabbing wave" triggered the national salt market chaos, "drug-residual chicken" caused heavy losses to chicken farmers, "H7N9 avian influenza" hit the domestic poultry industry.because of the importance of food safety, agricultural and animal husbandry enterprises, especially the listed companies, face a more complex public opinion environment, which poses a higher challenge to listed companies, financial institutions, investor relations management, network reputation management, public opinion response, etc.
the future, how do you do it?times have changed, the old way is gone. Doing business is doing trends, where do trends come from? From the right findings, this requires us to understand consumers more.the problem of feed enterprises now is not enough vision, do not see the whole society, the whole industry development changes. Thus, the cause of yesterday's success has become the root cause of tomorrow's failure.we're looking at Nokia now, it's a shame. Therefore, the more large-scale feed enterprises, the more war.New Hope Six and shares co-chairman and CEO Chen Chunhua believe that the agricultural industry in the future has three important things important: first, based on the efficiency-driven component. Second, the value of the entire industry chain is increased. Third, based on the reliability of the consumer side.
so, what will be done in the future?1, quenching professional ability. This is the future of small and medium-sized enterprises in the future to establish their own. China's breeding environment determines that as long as you can quality products and services, you can survive and develop.2, PK operational efficiency. This is the strength of small and medium-sized enterprises. If the professional ability is not self-reliive, this is the point of efficiency is the key. With a great expertise and operational efficiency, you can do it on a scale.3, embrace the Internet in its all. In the Internet age, if your business, service or the traditional way, then there is no future. More and more people are moving their jobs, lives and deals to the web, and if you don't embrace the internet, they're going to embrace others. Therefore, I think whether it is large enterprises, or small and medium-sized enterprises, we must fully embrace the Internet.4, take up internationalization. I have always believed that internationalization is an important part of the future development of China's animal husbandry. Involved in resources, markets, capital and technology, if large feed enterprises have the ability to operate, then there will be a lot of room. Because of China's natural resources, population, aquaculture volume serious mismatch, in the long run, in order to no longer misplace, the way out is only internationalization.5, focus on the consumer end. In the past, it was the feed industry that drove the aquaculture industry, today, it is the aquaculture industry that affects the feed industry, and in the future, it is the consumer side that determines the feed industry. We have a lot of feed enterprises, the production of good quality meat and egg milk, but always sell but Shuanghui, Yurun, Mengniu and so on, profit is also much worse, the reason is that we did not go to the consumer end.from focusing on the farming side to focusing on the consumer end, this is a huge change. Through the transformation, from the original focus on production to the brand awareness, the perception of consumption, this is a big adjustment. Such a adjustment is necessary, because the industry is ultimately evaluated by consumers, and the biggest opportunity in the agro-pastoral industry is here.What did
feed in 2014? Feed Label (GB 10648-2013) will be implemented on July 1, 2014, "Feed Additive Variety Catalog (2013)" will be implemented from February 1, 2014, "Feed Quality and Safety Management Code" and "Imported Feed and Feed Additive registration management measures" will soon be released, 2014 is the national agricultural product quality and safety supervision year . . . .　　2014 was the year when the threshold for the feed industry continued to rise. 2014 was a year of recovery in the feed industry. Because the downstream culture trough warms up, the upstream raw material cost pressure is reduced. Feed leading enterprises will enhance competitive barriers through platform, provide specialized technology, management, information, finance and other comprehensive services, form differentiated competition, as far as possible to enhance the income from aquaculture, and then share the fruits of larger cakes, share. 2014 was the year of continued consolidation in the feed industry. New Hope SIX and Tongwei, Dabei Nong, Tang Dynasty God, etc. in the operation of capital or have actions. these issues i don't really pay much attention to, because it's been 2014. learn to look forward is very important, today to think and do, should be prepared for three or even five years later. Only in this way, enterprises can grasp the initiative of competition, no longer touch the stone across the river, break through the original predicament. in short, in order to understand the future development of the feed industry, the decision-makers of feed enterprises need to study the industry information and data carefully, and then through their own experience and wisdom to judge, so the need for professional height, the accuracy of the actual combat, open thinking and other strategic literacy support. In 2014, companies will have to shift from scale growth to effective growth, from offering products to providing product reliability. in the feed industry, as long as you are more diligent than others, more good at summing up, in the next few years, survival is certainly no problem. If you focus on professional capacity-building, with strong product strength and service, you can achieve a certain scale. But if you want more space in the future, then do the extension of the industrial chain, fully embrace the Internet, layout internationalization, focus on the consumer end, make their own business model, is the choice. . Introduction:
2014, a year of recovery in the feed industry. Because the downstream culture trough warms up, the upstream raw material cost pressure is reduced. Feed leading enterprises will enhance competitive barriers through platform, provide specialized technology, management, information, finance and other comprehensive services, form differentiated competition, as far as possible to enhance the income from aquaculture, and then share the fruits of larger cakes, share. China is changing a lot today; The same is true of the feed industry. what would look like tomorrow? This is very important. It determines what kind of countermeasures feed enterprises should take. Is the industry different? Perhaps the change is not so obvious, but over the years, it slowly becomes a trend.
discover the of change.　　Change itself is eternal, standing at the height of the industry to see the problem, standing in the consumer's point of view of the problem, in order to find change. And see the times around the people, also around the era. 1, more and more feed enterprises will disappear. There are two situations: one is to exit the market in competition. Including closure, restructuring, bankruptcy, etc. , to small and medium-sized enterprises as many; On September 23, 2013, Dabei Nong announced 10 billion yuan of pig farming, targeting the leaders of China's pig industry chain and no longer considering itself a feed enterprise. 2, profit into the downward channel. Performance in two aspects: First, due to the disappearance of China's demographic dividend and raw materials market and international standards caused by the rise in operating costs, and second, due to increased market competition caused by the decline in profit margins, a ton of feed to earn hundreds of thousands of beautiful times let people nostalgic, become legends, make money become difficult. 3, capital. With the improvement of industrial maturity, its labor-intensive and capital-intensive industrial characteristics will gradually appear and dominate, there will be more feed enterprises seeking to go public. In the face of the power of capital, small and medium-sized enterprises will become the object of hunting. 4, the industry Internet. Feed enterprises should understand the development and implementation of enterprise strategy guided by people, information and speed, and realize the transformation from agricultural thinking to industrialization thinking to Internet thinking. Different from the original office automation and website construction, this time will be mobile Internet, e-commerce, network technology service platform, efficient network management platform as the characteristics. feed industry will inevitably be fully Internet, for feed enterprises, can not keep pace with the times, that means backward, and backward will be beaten. 5, "mixed business" era is coming. The "mixed operation" phenomenon of feed industry has been very prominent, will be more prominent in the future, because only the extension of the industrial chain can better improve the ability to resist risks, the industrial chain will become the mainstream choice of first-line feed enterprises. 6, "third industry" into the blue sea of nuggets. A strong industry, can not be separated from a strong tertiary industry support. Financial services, data services, information services, communications services, brand services, mobile Internet services, etc. will grow savagely. 7. The transformation process of modern animal husbandry has been accelerated. One is the policy push, and the other is the pull of the consumer side. The development of modern animal husbandry should pay attention to the combination of industrial development and environmental protection, give full consideration to the land carrying capacity and dissipation capacity, rational planning, and take the "circular economy" road. 8, unstoppable digital wildfires. digital wildfires mean false and sensitive information that spreads very quickly on the Internet. "Banana incident" led to heavy losses on bananas in Hainan, "salt-grabbing wave" triggered the national salt market chaos, "drug-residual chicken" caused heavy losses to chicken farmers, "H7N9 avian influenza" hit the domestic poultry industry. because of the importance of food safety, agricultural and animal husbandry enterprises, especially the listed companies, face a more complex public opinion environment, which poses a higher challenge to listed companies, financial institutions, investor relations management, network reputation management, public opinion response, etc.
the future, how do you do it? times have changed, the old way is gone. Doing business is doing trends, where do trends come from? From the right findings, this requires us to understand consumers more. the problem of feed enterprises now is not enough vision, do not see the whole society, the whole industry development changes. Thus, the reason for yesterday's success,