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Industry strategies, ingredients , marketing, channels, packaging , entrepreneurship and other perspectives will discuss industry trends and innovation cases, and bring more innovative inspirations with the awards ceremonies of the two major competitions and the iFood Show food innovation exhibition covering an area of more than 30,000 square meters .
Reminder: FBIF2022 has been officially launched.
If you register before January 28, 2022, you will enjoy a 10% discount for the early bird
.
If you register before January 28, 2022, you will enjoy a 10% discount for the early bird
.
FBIF2022 Structure
FBIF2022 Food and Beverage Innovation Forum Structure
Up to now, Zhang Xiqiang, CEO of Nestlé Greater China, Lu Xiuqiong, global expert partner of Bain & Company, Wang Hang, vice chairman of New Hope Group and founding partner of Hesheng Investment, Liu Jun, President of Cargill China, and Meiyijia Holdings Yao Xuhong, general manager of the Co.
, Ltd.
, Hu Qiaosong, co-founder and deputy general manager of Hubang Hot Sauce, and other important guests have confirmed to share in the FBIF2022 forum!
, Ltd.
, Hu Qiaosong, co-founder and deputy general manager of Hubang Hot Sauce, and other important guests have confirmed to share in the FBIF2022 forum!
FBIF2021 Forum Site
content
1.
FBIF2022 Forum Structure and Content Highlights
FBIF2022 Forum Structure and Content Highlights
General Assembly
10 major sub-forums
2.
FBIF2022 Competition
FBIF2022 Competition
Marking Awards
Wow Food Awards
3.
iFood Show food innovation exhibition
iFood Show food innovation exhibition
4.
Review of the past
Review of the past
5.
Registration and contact
Registration and contact
1.
FBIF2022 Forum Structure and Content Highlights
FBIF2022 Forum Structure and Content Highlights
FBIF2022 has undergone a major upgrade in content and arrangement
.
The FBIF2022 Forum will last for three days.
In the first two days, the ten major sub-forums will be held at the same time; the last day will be the plenary meeting and the CEO forum
.
.
The FBIF2022 Forum will last for three days.
In the first two days, the ten major sub-forums will be held at the same time; the last day will be the plenary meeting and the CEO forum
.
The number of sub-forums increased from the original 6 to 10, presenting more comprehensive and in-depth content for the participants
.
In the vertical category sub-forum, in addition to the original dairy innovation and post-alcoholic beverages forum, beverage innovation and snack innovation will also be carried out independently this year.
"New Seasoning"; the horizontal sub-forum is also very exciting.
In addition to the popular marketing innovation, packaging innovation, and Seeds Up food entrepreneurship forum, we have added a new channel innovation sub-forum to help companies "snatch the beach traffic depression", as well as technology A sub-forum of ingredient innovation full of feelings, and explore the "next star ingredient" with you
.
.
In the vertical category sub-forum, in addition to the original dairy innovation and post-alcoholic beverages forum, beverage innovation and snack innovation will also be carried out independently this year.
"New Seasoning"; the horizontal sub-forum is also very exciting.
In addition to the popular marketing innovation, packaging innovation, and Seeds Up food entrepreneurship forum, we have added a new channel innovation sub-forum to help companies "snatch the beach traffic depression", as well as technology A sub-forum of ingredient innovation full of feelings, and explore the "next star ingredient" with you
.
260+ speakers who are deeply involved in the food industry will share their professional insights on the spot, bringing the collision of creativity and technology
.
.
FBIF2022 Sub-Forum Positioning
FBIF official account backstage reply "FBIF2022" to get the full agenda
.
.
General Assembly
The food and beverage industry is on a tear
.
.
According to the Food Price Index released by the Food and Agriculture Organization of the United Nations, global food prices have risen to a 10-year high [1]
.
Under multiple challenges, the flexibility and responsiveness of brand manufacturers in production and logistics execution has never been more important
.
On the other hand, many emerging brands have more and more opportunities to be tried and trusted by consumers.
A more testable consumer brand also requires longer-term thinking and strategic determination
.
In the world of ice and fire, how does the food and beverage industry break through? FBIF2022 will witness "Nirvana · Rebirth" with everyone
.
.
Under multiple challenges, the flexibility and responsiveness of brand manufacturers in production and logistics execution has never been more important
.
On the other hand, many emerging brands have more and more opportunities to be tried and trusted by consumers.
A more testable consumer brand also requires longer-term thinking and strategic determination
.
In the world of ice and fire, how does the food and beverage industry break through? FBIF2022 will witness "Nirvana · Rebirth" with everyone
.
In addition, we have set up a CEO forum this year to invite business managers to "Let's Talk about Heroes with Green Plum Cooking Wine"
.
.
Dairy innovation: hitting new categories
The Chinese market is a special market, subverting the original definition of many products, and also facing the improvement and upgrading of the industry structure
.
Has the advent and popularity of cheese sticks led to a new definition of cheese? What experience does the explosion of buffalo milk bring to white milk? Functional dairy products are recognized by many consumers in Japan, will they also be popular in China?
.
Has the advent and popularity of cheese sticks led to a new definition of cheese? What experience does the explosion of buffalo milk bring to white milk? Functional dairy products are recognized by many consumers in Japan, will they also be popular in China?
Under the changing competitive landscape, market segment opportunities have emerged, and structural growth has also begun
.
What's next for dairy? Comprehensive insight is the premise of "hitting new categories".
We share the innovation of dairy categories with you from three directions: trends, product innovation, and consumer communication
.
It is worth mentioning that this year, we plan to save a game on the spot and invite product people born in the 1995s to talk about the product concept of the Z generation!
.
What's next for dairy? Comprehensive insight is the premise of "hitting new categories".
We share the innovation of dairy categories with you from three directions: trends, product innovation, and consumer communication
.
It is worth mentioning that this year, we plan to save a game on the spot and invite product people born in the 1995s to talk about the product concept of the Z generation!
Snack Innovation: Make Delicious and Interesting Snack Brands
Small snacks, in the minds of consumers, are simply "one-size-fits-all oil" - they can satisfy cravings, replace meals, and give gifts
.
It is also because of this that snacks have been eaten by consumers in a trillion market, which is enough to explain the happiness that snacks give consumers! But making snacks is not so happy.
There are thousands of products on the shelves, not to mention those hidden products in the market.
How can brands stand out from the many choices? The answer is - "make delicious and interesting snack brands"!
.
It is also because of this that snacks have been eaten by consumers in a trillion market, which is enough to explain the happiness that snacks give consumers! But making snacks is not so happy.
There are thousands of products on the shelves, not to mention those hidden products in the market.
How can brands stand out from the many choices? The answer is - "make delicious and interesting snack brands"!
At the same time, we have specially planned a "Chinese Flavor Special" this year, and the categories such as lo-mei, dim sum, and Chinese tonic can not be missed
.
Which trends are right at the time? How to find a new balance in the manual game of food industrialization and specialty products? What new flavors can Chinese flavors bring?
.
Which trends are right at the time? How to find a new balance in the manual game of food industrialization and specialty products? What new flavors can Chinese flavors bring?
Beverage Innovation: Wow, want to drink!
What kind of beverage can make consumers' eyes shine, but also can't forget?
Is it a "happy water" that is deeply rooted in the hearts of the people? Or continue to delve into the secrets of health? Is it the miracle of fruit tea, coffee and wine? Or go back to the basics and present the authentic flavor? Ready-made beverages and pre-packaged beverages are both integrated and competitive.
How can they learn from each other? How to make an accidental encounter on the shelf into a sustainable emotional link through branding? .
.
.
How can they learn from each other? How to make an accidental encounter on the shelf into a sustainable emotional link through branding? .
.
.
Excellent practitioners will bring a variety of products to share their unique thinking on the spot, so that all audiences have the opportunity to experience in person through the form of listening and sharing + on-site tasting, which makes people shout "Wow, want to drink!" What does the drink look like
.
.
Alcohol Post-Zero Forum: Exploring what to do with younger wine
Low-alcohol wine and sweet wine may be one of the most popular keywords in the food and beverage industry this year, but who are the players who have really gained a firm foothold? Is the logic of young people drinking really different from that of elders? Low-alcohol wine, how to get rid of the low-value label and find your own position?
At the same time, how can traditional categories make good use of their quality advantages and brand accumulation when facing young consumers? Do you want to be a young wine? Is it just a wine for young people?
In 2022, we will look further afield, set sail with questions and expectations, and explore the direction of the wine industry
.
Of course, after the wine is zero, you always have to have a drink before leaving~
.
Of course, after the wine is zero, you always have to have a drink before leaving~
Condiment Innovation: New Condiments in Three Meals
The wave of new consumption has also swept the long-established and low-key condiment industry
.
The condiment innovation forum aims to discover new condiments in three meals
.
Consumers' requirements for condiments are not limited to good taste.
Health, nutrition, organic, convenient, and even trendy packaging design have all become the new focus of condiment companies
.
.
The condiment innovation forum aims to discover new condiments in three meals
.
Consumers' requirements for condiments are not limited to good taste.
Health, nutrition, organic, convenient, and even trendy packaging design have all become the new focus of condiment companies
.
Consumption scenarios have also become more diverse.
In the kitchen, in the restaurant, in the park, or on the go, whether it is a family gathering or a meal for one person, the evolution of eating and drinking has driven greater changes in condiments
.
Here, we discuss the future of "you, salt, sauce and vinegar", imagine the prospect of "lazy seasoning", discuss the doorway of "sour, sweet, salty and fresh", and can experience new creative seasonings on the spot
.
In the kitchen, in the restaurant, in the park, or on the go, whether it is a family gathering or a meal for one person, the evolution of eating and drinking has driven greater changes in condiments
.
Here, we discuss the future of "you, salt, sauce and vinegar", imagine the prospect of "lazy seasoning", discuss the doorway of "sour, sweet, salty and fresh", and can experience new creative seasonings on the spot
.
Packaging innovation: Beginning with appearance, loyal to the brand
From protecting food to being an important carrier of brand communication, the evolution of the role of packaging has attracted the attention and thinking of the food and beverage industry
.
Small detail innovations have the opportunity to drive huge sales growth, making packaging innovation an integral part of product upgrades
.
.
Small detail innovations have the opportunity to drive huge sales growth, making packaging innovation an integral part of product upgrades
.
Beauty and ingenuity only create the first opportunity for consumers to understand the brand
.
To truly drive repurchase and form barriers to competition, brands need to formulate forward-looking strategies based on trends and their own characteristics, create unique memory symbols, and create a convincing value experience
.
Therefore, we will discuss with you an effective packaging design strategy from the four directions of trend strategy, experience design, creative transformation, and brand longevity - "beginning with appearance, loyal to the brand"
.
.
To truly drive repurchase and form barriers to competition, brands need to formulate forward-looking strategies based on trends and their own characteristics, create unique memory symbols, and create a convincing value experience
.
Therefore, we will discuss with you an effective packaging design strategy from the four directions of trend strategy, experience design, creative transformation, and brand longevity - "beginning with appearance, loyal to the brand"
.
Seeds Up Food Entrepreneurship Forum: 0 to 1 to 10
As new consumption cools down, the food and beverage track is still the darling of capital
.
When the traffic model fails and the wave of quality hits, the entrepreneurs who are rushing to enter the market begin to return to calm thinking: how can start-ups cultivate their ability to cross the cycle?
.
When the traffic model fails and the wave of quality hits, the entrepreneurs who are rushing to enter the market begin to return to calm thinking: how can start-ups cultivate their ability to cross the cycle?
When a new brand is launched, the category determines the success or failure.
How to get on the track? Accurate user insight needs to be combined with solid basic skills, and it is possible to "wrestle arms" with traditional brands.
How can new brands start from products, supply chains, marketing, and channels to achieve differentiated "new"? Not only to do a business, but also to do a brand, what should we think about the social value and long-term strategy of start-ups? With the rich experience of industry veterans and the whimsy of new players, I look forward to discussing more possibilities for food entrepreneurship
.
How to get on the track? Accurate user insight needs to be combined with solid basic skills, and it is possible to "wrestle arms" with traditional brands.
How can new brands start from products, supply chains, marketing, and channels to achieve differentiated "new"? Not only to do a business, but also to do a brand, what should we think about the social value and long-term strategy of start-ups? With the rich experience of industry veterans and the whimsy of new players, I look forward to discussing more possibilities for food entrepreneurship
.
Marketing innovation: can grow, and can span cycles
Marketing is an industry that is prone to anxiety and chasing trends.
I believe everyone can experience it from the trend of the Metaverse
.
However, in this year when many concepts such as private domain, live broadcast, shopping festival, and DTC have ushered in "cold thinking", we hope to think together with you about some more essential and simple issues - growth and spanning cycles
.
I believe everyone can experience it from the trend of the Metaverse
.
However, in this year when many concepts such as private domain, live broadcast, shopping festival, and DTC have ushered in "cold thinking", we hope to think together with you about some more essential and simple issues - growth and spanning cycles
.
How to achieve sustained marketing growth in the short term through media traffic manipulation, user operations, and product thinking? How to build brand power and brand culture in the long run? How does the bottom layer use marketing as an incision to promote the digital infrastructure?
Channel Innovation: Grab the Beach Traffic Depression
For food and beverage brands, commercial circulation and KA such as small stores, supermarkets and convenience stores, e-commerce and new retail, and restaurants and hotels are the four major choices on the "card table" of channels
.
Changes in this "game of cards" create new traffic and transaction opportunities, as well as options to improve retail efficiency and experience
.
.
Changes in this "game of cards" create new traffic and transaction opportunities, as well as options to improve retail efficiency and experience
.
Therefore, the Channel Innovation Forum will discuss with you the opportunities of different channels, the digital transformation of traditional B2B, the demographic and commodity insights behind the growth of convenience stores, the F&B and life>
.
.
Ingredient Innovation: Discover the Next Star Ingredient
The Ingredient Innovation Forum is designed to explore the next star ingredient
.
Vitality Forest relies on erythritol to lead the sparkling water category; the application of fiber + in cola has attracted widespread attention in the industry
.
In order to beat the competition in the fierce market, ingredients have become one of the key factors in the beginning
.
If you want to do a good job in product innovation, ingredients are absolutely the top priority
.
Here, we take you to catch up with the hot spots of ingredient innovation and experience the innovative experience brought by cutting-edge ingredients on the spot
.
Starting in 2022, do not want to be one step behind in food innovation, it is time for brands to take the initiative to attack ingredients!
.
Vitality Forest relies on erythritol to lead the sparkling water category; the application of fiber + in cola has attracted widespread attention in the industry
.
In order to beat the competition in the fierce market, ingredients have become one of the key factors in the beginning
.
If you want to do a good job in product innovation, ingredients are absolutely the top priority
.
Here, we take you to catch up with the hot spots of ingredient innovation and experience the innovative experience brought by cutting-edge ingredients on the spot
.
Starting in 2022, do not want to be one step behind in food innovation, it is time for brands to take the initiative to attack ingredients!
2.
FBIF2022 Competition
FBIF2022 Competition
In FBIF2022, the award ceremony of the competition planned and hosted by FBIF will also be held grandly
.
.
Marking Awards
The Marking Awards is a packaging design award focusing on the food and beverage industry.
On a platform that brings together international forces, MA is born to discover and commend excellent food packaging design, encourage the exchange of local and international design forces, and promote the packaging of food brands.
Innovation speed, functional optimization and aesthetic cognition help the formation of an innovative packaging design ecosystem
.
On a platform that brings together international forces, MA is born to discover and commend excellent food packaging design, encourage the exchange of local and international design forces, and promote the packaging of food brands.
Innovation speed, functional optimization and aesthetic cognition help the formation of an innovative packaging design ecosystem
.
