Fake "planting grass" real ads?

The "Double 11" shopping festival has kicked off, and some people will pay attention to the "good things sharing" of bloggers

A few days ago, a survey of 2013 respondents conducted by the Social Survey Center of China Youth Daily and the Social Survey Center of China Youth Daily (wenjuan.

Among the respondents, the post-00s accounted for 18.

78.

“When you buy skin care products, you will search for relevant recommendations, and then go to Zhihu to see the opinions of professional users

Before shopping, 82.

Zhang Fuyao, a student at a university in Beijing, said that he would not rely on others to "plant grass" when buying digital products.

In the survey, 78.

Huang Xing said that everyone’s situation is different.

According to the survey, 61.

Zhang Fuyao feels that daily necessities are special, unlike clothing, shoes and cosmetics, which can be tried in offline stores, and unlike digital products, the hardware information is open and transparent

Zhang Lei thinks that the Internet "planting grass" is easy to step on the thunder is tourist attractions, food, rest and entertainment venues

Huang Xing feels that buying skin care cosmetics according to the "planting grass" notes is easy to step on thunder, because everyone has different body constitutions and skin types.

53.

Huang Xing no longer believes in the notes of "grass planting", "I mainly look at the comments below the product, and judge by the ratio of positive and negative reviews, pictures, multiple comparisons, and analyze how each grass-planting blogger describes the same For each product, as well as his past reviews and promotions, whether there is a'black history', and recommending unqualified inferior products, combine them to make judgments
.
"

Zhang Lei said that some "grass" notes are purely marketing, but even if they are shared sincerely, the experience will vary from person to person, so everyone still has to make their own judgments
.

How do people distinguish the false "grass" notes of some bloggers? In the survey, 53.
9% of the respondents would use "keywords + pit avoidance, thunder stepping" search method to reverse the pit avoidance, 50.
3% of the respondents will focus on the comment area, the time is close, and the number of words is larger.
The probability is advertising.
Before being planted by the blogger, 48.
8% of the interviewees will specifically check if anyone has discussed the blogger’s "dark history".
39.
1% of the interviewees will compare different bloggers.
, 31.
2% of respondents believe that many bloggers at the same time Amway the same product, it must be an advertisement
.
There are also 5.
7% of respondents who are not very good at telling the difference
.

Zhang Fuyao said that for reviews of reviews, there are generally rules to post a few photos and comments with more than a few words
.
There are also certain requirements for review .
Some good reviews are still easy to see, such as some good reviews without changing the background
.
Those deliberately brushed negative reviews are better distinguished.
When buyers can really give negative reviews, buyers will send out pictures or screenshots of chats with customer service
.
It is obviously malicious behavior to "picking the bones in the egg" without evidence .
There are also some anchors who directly post the propaganda drafts provided by the merchants, and there will be many similar propaganda texts, which can also be seen at a glance
.

Zhang Lei usually compares by searching different bloggers, focusing on the comment area.
Comments that are close in time and have more words are most likely to be advertisements
.
Many bloggers recommend the same product at the same time, it must be an advertisement
.
He will also click on the blogger's homepage to view the blogger's information and learn about the blogger's daily activities
.
"Now that there are overwhelming advertising on social media,'planting grass' has become a lot of traps
.
In this case, we have to keep our eyes open and master certain discrimination skills
.
"

Zhang Fuyao feels that "grass" notes, as a marketing tool for merchants to promote products, need to comply with the provisions of the Advertising Law and be worthy of the name
.
For those merchants or anchors who lure buyers to place orders, online shopping platforms should strengthen supervision and crack down on them
.
Bloggers or anchors who "plant grass" also have their own professional ethics, and they should "plant grass" to consumers or help everyone avoid pits based on their real consumption experience
.

Regarding the phenomenon of "fake grass and real advertising", 65.
9% of the respondents suggested that advertising should be standardized, and soft advertisements should be marked with the word "advertisement", and 63.
9% of the respondents suggested that further targeted regulatory opinions be issued, which is effective Regarding supervision, 53.
1% of the interviewees suggested encouraging platform competition and avoiding a dominant one, and 41.
0% of the interviewees suggested smoothing out complaint channels and encouraging consumers to defend their rights
.

"As consumers, we must improve our own quality.
On the one hand, we must provide correct comments based on facts, and on the other hand, we must keep our eyes open.
Don't be deceived by false positive reviews and marketing methods that damage our own interests
.
" Zhang Fuyao said , Remember to shop around when buying the same type of products, you get what you pay for, don’t be greedy for cheap
.
In addition, choose some formal channels, and try to choose an anchor with a better reputation when watching the live broadcast
.
You can go to the physical store to experience it before you buy it, and it's not too late to start
.

Huang Xing hopes that various platforms will further strengthen supervision and block accounts in serious violations
.
In addition, we must focus on improving the quality of customer service and encourage consumers to defend their rights
.