Fake goods are very noisy, paint e-commerce development focus on the future

China Paint Network
News: According to the recent release of the General Administration of Industry and Commerce in the second half of 2014 online trading commodity orientation monitoring results show that a well-known C2C website genuine rate of only 37.25%, which immediately set off a stir in China. In fact, "knowing and selling fake" has become the sub-rule of many e-commerce enterprises, in the
coating
industry is no exception. Indeed, in the popularity of gold worship today, online shopping is difficult to avoid the appearance of "fake", but paint e-commerce should look to the future, adhere to the integrity of management can really keep the permanent "prosperous".
well known, the current domestic e-commerce boss is still Alibaba, its Taobao, Tmall and the platform is also the first choice for many home enterprises to open up e-commerce battlefield platform. And from the current statistics, including paint, including many home enterprises have a lot of shops on it. Although this "first-mover" strategy cannot be misplaced, in the long run, the actual effect of such behaviour is debatable.
incomplete statistics, on the Taobao platform, 20%-80% of the products are imitations, this data is not surprising. Alibaba developed platforms such as Tmall not only to improve the quality of its products, but also to reduce the impact of Taobao fakes on the group. Taobao's current "fake" is also to support Alibaba to go on one of the key business, so Alibaba is now very difficult to "counterfeit" in the end, otherwise it will crisis to the enterprise itself.
, so there will be problems, in the current people are still pursuing "low prices", Taobao market has much to offer; But in the future, once people's brand awareness and consumption concepts rise to a certain height, these fakes will have nothing to escape, and then carry these "fake" platform will also be implicated, and then let people feel that the platform is basically fake, even the real good brand will be "a stick to kill." This will undoubtedly have a great negative impact on
brand
Taobao's brand, and even lower the brand grade. In the long run, this situation is very detrimental to the enterprise's e-commerce road.
Any enterprise wants their brand to have a long history, in the e-commerce road is also the same, and in order to be able to long-term, there must be a systematic planning, can not rush to follow the trend, see Taobao do a good job want to get together a piece of the pie, but did not realize that it may exist behind the risks. Although Alibaba is the undisputed NO.1 in the e-commerce sector, there are already many up-and-downs in the segmented home sector, whether it's third-party platforms or many companies' own shopping malls, which also show that they have their own long-term plans to throw long lines into years or even decades. With this as a mirror, the coating enterprise's e-commerce road to the future is necessary, but also necessary.
First of all, paint enterprises should have a good positioning for their e-commerce brand, in a year or two is what state, in three or five years will reach what height, and even more than ten years later can be in what position, this must have a system planning. Whether there is a third-party platform to ensure the implementation of these plans, if not meet the requirements, enterprises can consider building an independent mall, although the early may not benefit and invest more, but the future of the enterprise e-commerce is certainly a hundred and no harm.
Second, paint companies should adhere to the real brand, for the factors that may adversely affect the brand are all PASS off, long-term real brand can let consumers form a deep-rooted impression: "their home will not have fakes", as JD.com just came online when the praise. Although JD.com now also has a proliferation of counterfeit goods, but this is due to its own "misconduct points" caused. This requires paint enterprises to adhere to the "true" reason to go all over the world, resolutely resist counterfeit and inferior products.
again, high quality is the long-term development of coating e-commerce, because e-commerce lack of practical experience, so consumer recognition of products is a key part. Paint enterprises only adhere to high quality, in order to dilute the lack of experience brought about by the lack of consumers in the physical can recognize the quality of the product. Such products can go further in the road of e-commerce, otherwise after a flash of brilliance, the rest is only full of mess, enterprises will also lose a lot.
fact, the paint e-commerce integrity of the serious absence, the ultimate injury is not only consumers, paint e-commerce will also face a crisis of confidence, reduce consumers' desire to buy. Network is not only a platform to help the development of the paint industry, but also the strongest media of public opinion. Network fission mode of transmission will allow
brand
the problem can spread quickly. Therefore, paint e-commerce needs to strengthen the integrity of the construction, strengthen industry self-discipline, with the "long-term fishing big fish" thinking to treat the road of e-commerce, in order to win a better future.