Facing stricter supervision and fierce competition, medical insurance pharmacies are actively integrating into new business formats

Designated retail pharmacies are products under the medical insurance system, which have passed the qualification examination of the labor security administrative department and determined by the medical insurance agency to provide insured personnel with off-prescription and non-prescription drug retail services
.
It is understood that it is not difficult to apply for fixed-point medical insurance.
Whether it is a chain pharmacy or a single pharmacy, as long as the address, equipment, etc.
meet the requirements, it will basically be approved
.
In this context, data from leading retail pharmacies can be found that in the first half of this year alone, the six major chain medical insurance designated stores accounted for more than 80% of the total.
Among them, ordinary pharmacies accounted for a relatively high proportion, reaching 89.
37%
.
Industry analysts believe that, according to earlier, the relevant person in charge of the Treatment Protection Department of the National Medical Insurance Administration has publicly mentioned that eligible retail pharmacies will basically be included in designated medical insurance pharmacies.
In the future, competition in designated medical insurance pharmacies will become increasingly fierce
.
In fact, some people in the industry have pointed out that China actually only needs 200,000 pharmacies, and the current state of the pharmacy industry is already excessive competition
.
Statistics show that on May 11, 2021, the results of the seventh national census were announced, and the mainland has a total population of 1.
411 billion people
.
If there is a pharmacy with 6000 people in accordance with international practice, China currently needs nearly 235,000 pharmacies
.
However, according to the State Food and Drug Administration, as of the end of June 2021, there were nearly 580,000 retail pharmacies across the country
.
As of the end of 2020, the number of designated medical insurance pharmacies across the country has also reached 390,000
.
In this regard, the industry believes that the total number and proportion of designated pharmacies will continue to rise in the future.
When all pharmacies are designated pharmacies, the competitiveness of "medical insurance designated sites" will be greatly reduced
.
It is worth noting that in addition to increasing competition, designated pharmacies will also face increasingly strict supervision
.
At present, in order to further strengthen the supervision of medical insurance funds, better safeguard the safety of medical insurance funds and the legitimate rights and interests of insured persons, regulate the daily management of medical insurance designated retail pharmacies, and ensure that all medical insurance designated retail pharmacies comply with laws and regulations, designated service agreements and other related management systems , From the country to the localities, a series of documents and regulations have been issued to strengthen the multi-faceted supervision of designated pharmacies
.
For example, the use of "cloud technology" to monitor the behavior of pharmacies in real time has become a microcosm of Shaoxing's exploration of the establishment of a medical insurance fund regulatory credit system
.
It is reported that the unified credit supervision system currently implemented by Shaoxing has been able to supervise the purchase, sales and inventory data and sales behavior of pharmacies 24 hours a day and the whole process, and the entire process of monitoring the purchase, sales and storage data and image data of pharmacies.
The data is saved in the cloud for three minutes before and after the transaction.

.
In the face of stricter supervision and fiercer competition, how can designated pharmacies remain competitive? Analysts believe that the current basic pharmacy can brush Medicare card, "that price will lose margin, it is necessary to fight professionalism, fight the"
.
It is understood that for better development, under the background that the scope of sales involved in pharmacies is no longer limited, more and more pharmacies have begun to accelerate their transformation, and diversified development methods such as opening drugstores and hospitals have emerged one after another
.
For example, the informatization team of Yixintang organized and implemented the self-operated O2O business in the aspect of "Internet + business".
Currently, it has launched the Onexindaojia O2O business, and built Onexindaojia, Yixintang Medicine City, and points mall by itself.
Procedures
.
In the first half of 2021, Yixintang covered O2O business in 90.
6% of its directly-operated stores, and its O2O business accounted for 78.
3% of the company's e-commerce sales in the first half of the year
.
It is worth mentioning that on October 30, Yixintang signed a strategic cooperation agreement with Yunnan Sports Lottery Management Center
.
Lottery buyers can purchase Chinese sports lottery tickets at the nearest Yixintang Pharmacy .
On November 1st, Yixintang also mentioned in the minutes of the investor survey meeting that in the fourth quarter of this year, it will probably deploy lottery business in dozens of stores
.
From an industry perspective, these physical pharmacies successively opened drugstores, hospitals, and sold lottery tickets.
These are actually landmark events in the transformation of domestic pharmacies.
It not only represents that these companies are actively trying to diversify operations, but also herald the entire pharmaceutical industry.
The retail industry has begun to transform
.
But in general, no matter how the marketing model changes, the truth of “meeting consumer needs” in the medical retail industry will never change. .
Therefore, in the face of new market changes, in addition to actively transforming, looking for new growth value in addition to drug sales revenue, and increasing the additional revenue of pharmacy services, we must continue to practice "full system specialization"
.