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7-fold to 48,961 hectares
.
According to the Comité de Cerezas Committee of the Chilean Fruit Exporters Association (Asoex), this means that Chile currently exports 72 million boxes (5 kg/carton) of cherries to the world
every year.
Chilean cherry export earnings increased significantly
Chile's Interferencia website reported that some analysts pointed out that this prosperity is mainly due to the growth
of Chilean Chelizi exports to China.
According to Asoex, about 90% of cherries are currently exported to the Chinese market every season, which is much higher than the share
exported to the United States (1.
8%), Latin America (1.
5%) and Europe (1.
3%).
of Chilean Chelizi exports to China.
According to Asoex, about 90% of cherries are currently exported to the Chinese market every season, which is much higher than the share
exported to the United States (1.
8%), Latin America (1.
5%) and Europe (1.
3%).
In terms of exports, Odepa said that Chilean cherries exports were $389 million in 2013 and increased to $1.
6 billion in 2019, which means that Chilean cherries exports have quadrupled
in a few years.
In addition, Chile's Ministry of Agriculture said that from November 2020 to May 2021 alone, Chilean Chelizi exports to China brought in $1.
7 billion in revenue
to the country.
6 billion in 2019, which means that Chilean cherries exports have quadrupled
in a few years.
In addition, Chile's Ministry of Agriculture said that from November 2020 to May 2021 alone, Chilean Chelizi exports to China brought in $1.
7 billion in revenue
to the country.
Exporters believe this growth is mainly due to four aspects, namely strict phytosanitary care, deepening promotion in China, diversification of new markets, and unity and collaboration
across the industry.
across the industry.
Public and private organizations have joined forces to help promote its activities in China
In recent years, one of the key figures driving the growth of Chelizi's export business to China has been Luis Schmidt, the former Chilean ambassador to China
.
.
Schmidt is an expert in agriculture, serving as president of the National Federation of Fruit Producers of Chile (Fedefruta) and president of the National Agricultural Association (SNA) from 1997 to 2006 and from 2005 to 2009
.
.
Schmidt is not only trusted by former President Sebastián Pi?era, but also a close friend
of Juan Sutil, the current president of the National Federation of Production and Commerce (CPC) of Chile.
It can be said that he has multiple sources of information, which helps him to help Chilean Cherry export business
to China.
of Juan Sutil, the current president of the National Federation of Production and Commerce (CPC) of Chile.
It can be said that he has multiple sources of information, which helps him to help Chilean Cherry export business
to China.
In addition to Schmidt's personal efforts, the promotion activities carried out by the General Directorate of Export Promotion of Chile in China also contributed
to the growth of Cherry's sales in China.
to the growth of Cherry's sales in China.
In order to increase the number of Chinese cherries consumers and attract new buyers, Chile invested $5.
9 million in advertising in public-private partnerships in the 2021/2022 season and encouraged Chinese consumers to buy cherries through the slogan "Regálate un momento rojo todos los días
".
9 million in advertising in public-private partnerships in the 2021/2022 season and encouraged Chinese consumers to buy cherries through the slogan "Regálate un momento rojo todos los días
".
The exquisite appearance and anti-seasonality make Chinese consumers fall in love with Chelizi
As far as the fruit itself is concerned, the red cherry symbolizes prosperity and prosperity for Chinese, which makes more and more Chinese choose cherries as gifts for relatives and friends, because this fruit symbolizes a good wish
.
.
In China, cherries are bought mainly from the middle and upper classes, and Chilean producers define them as demanding and willing to pay high prices for the quality of their products
.
.
In terms of timing, the Chilean cherry season is concentrated between October and January of the following year, just in time for the Chinese New Year
.
It can be said that the anti-seasonality of Chilean cherries has benefited it a lot
.
.
It can be said that the anti-seasonality of Chilean cherries has benefited it a lot
.
As a temperate climate fruit, cherries are mainly concentrated in central Chile, with R.
de O'Higgins, R.
de Maule and Santiago Capital Region (RM) ranking the top three
with 22,966 hectares, 17,656 hectares and 3,681 hectares respectively.
de O'Higgins, R.
de Maule and Santiago Capital Region (RM) ranking the top three
with 22,966 hectares, 17,656 hectares and 3,681 hectares respectively.
In terms of crop water consumption, the water footprint of 1 kg of cherries (both direct and indirect water use) is 1411 liters, which is less than the water footprint of 1 kg of avocados (1981 liters), which is good news
for Chile, where water shortages have been increasing in recent years.
for Chile, where water shortages have been increasing in recent years.
