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China Paint Network
: Recently, a "I am a singer in the 18 truths of life" in the network of friends crazy spread. Rightly or wrongly, it's fire anyway. View
coatings
enterprises, the same we can explore the coatings and enterprises must pay attention to the commercial rules, as well as coatings and enterprises to survive.
who are on a horizontal line will also regret it, because a master can understand a master. Master trick is fun, alone to seek defeat is no fun. Just like the West Gate blowing snow and leaf lonely city, wind and step surprise clouds, there is each other is a good thing. There is competition in the market, there is competition will progress. Peer competitors only at the same height can stimulate upward potential, in order to learn the advantages of the opponent to make up for their own shortcomings, a market if a brand long-term monopoly position, then in the long run this market will slowly fade out of the public eye.
whether singing or being human, skill is important, truth is more important. Have a real feeling, others will remember. From the point of view of coatings and enterprises, marketing is very important, publicity is very important, their own quality is more important, from the customer's point of view is the most important, paint brand is the consumer's awareness of paint products, it is not a simple compliance, not a trademark or packaging, nor is it a paint products general concept. Paint brand is a kind of consumer's emotional benefit recognition of the product, it is a kind of satisfaction of the consumer's emotional value. Customers are God, all to the interests of customers as a starting point, a foothold in order to impress consumers.
low face value is the catalyst. There must be two extremes to the evaluation: "too powerful" or "ugly and not strong yet"... It's hard to have a "not bad" rating or anything like that. So, work harder. Relative to the paint enterprise, low face value is like the face of a door, the user's first direct perception of the door is not quality, its feeling is from the appearance of the door, surface details began, so for the paint enterprise patronizing the quality of the problem and ignore the paint, style is undoubtedly difficult to get the customer's love; Or paint enterprises only pay attention to the interests of purely low prices leading to quality appearance two mistakes is also difficult to have a "good" evaluation, the same difficult to win consumers. So only styles are attractive enough and hard enough to laugh to the end!
not pandering may be out, and that's the law of survival. But not everyone is fit to live under the same law, and that really doesn't mean anything. Sometimes the user experience determines everything, professional people say it doesn't count, the user says it. What does that mean? It shows that the spirit of the Internet is everywhere, and the customer is God. Times are changing, unpredictable, must keep up with the pace, follow the trend, paint enterprises must meet the needs of consumers, understand the survival law of this big era, the future is popular, small crowd is only part, after all, can not become the climate, paint enterprises to understand the situation, direction to be clear, if not in line with their own height, the original intention, it is still early exit from this market, another direction.
Li Zongsheng's song can only be sung by Li Zongsheng, otherwise it is just a song. The experience of sorrow and joy is life for oneself and a story for others. Paint enterprises need to find their own positioning, grasp their own style, direction, rather than the imitation of the pioneers, the same in the hearts of consumers only one of the best paint enterprises, only one of the best brands, it is the real protagonist, the others are supporting actors. Imitation follow is not the icing on the cake, but gandging green leaves, paint enterprises have their own degree of identification!