Experts say that standardized management will help the healthy development of the milk powder market

News from our newspaper (Reporter Yang Xiaojing) Recently, the article "Experts Reminds Beware of Milk Powder Marketing Affecting Breastfeeding" published by Xinhua News Agency mentioned that at the 2021 World Breastfeeding Week theme seminar held by the Chinese Nutrition Society on August 5, many Experts said that the marketing of formula milk powder is a major reason affecting the choice of breastfeeding for pregnant and lying-in women, and it is necessary to strengthen the regulation of the marketing behavior of breast-milk substitutes

In fact, due to the decline in the number of births and the increase in the breastfeeding rate, the sales of milk powder in the first and second stages have fallen sharply, the contradiction between the production and sales of infant milk powder has become more prominent, the production capacity is severely overcapacity, and the market competition has become more intense

In recent years, new promotion methods for a milk powder have been continuously developed, such as giving pregnant women a test pack of milk powder, pacifiers and bottles and other small gifts on the pretense of mother-infant training or lectures for pregnant women

Song Liang said that infant formula powder is a highly specialized product, which requires the brand to give professional explanations to consumers, but there is indeed a certain blind spot between normal explanations and induced publicity

In this regard, a number of industry insiders also said that consumer education needs a more professional perspective.

"China Food News" (August 13, 2021 02 edition)

(Editor in charge: Lian He)