Everything has a degree of paint enterprise micro-marketing grasp a good balance

China Paint Network
: In the "Internet plus" era of big data, a variety of micro-marketing came. For the current
coating enterprises
, micro-marketing is indeed a way out, but, space, friends in the various brush screens, consumers are very disgusted with it. So, in the era of big data,
coatings
enterprises how to do a good job of micro-marketing?
" micro-marketing method is sought after by everyone, this is related to its 'acquaintance economy', buyers and sellers understand each other, quality and price are more assured. "An industry insider said that in the process of micro-marketing, often through their friends or friends to spread product information, and their acquaintances to buy the "acquaintance economy", quality credibility is reliable and guaranteed.
, the micro-marketing online and offline combination of the O2O model, convenient and fast to facilitate transactions. According to the head of a paint enterprise, in the micro-marketing platform people can spread information more quickly, more convenient to save the middle circulation of the purchase costs. In contrast, micromarketing is a form of O2O marketing, where people can buy and pay for products on the mobile side or buy online and trade online.
In addition, compared with traditional marketing, the advantage of micro-marketing is that the enterprise's potential customers collect more accurate, more perfect interaction experience with customers, can get customer feedback in a timely manner to adjust and upgrade the enterprise's products or services, for paint merchants to do promotion and publicity to provide new channels, coupled with traditional newspapers, television, magazines and other means of communication, micro-marketing low-cost advantages, which are also important factors for micro-marketing to attract audiences.
consumer's mind is the square place, only to allow limited information. According to Dr. Miller, a psychologist at Harvard University, the average person's mind cannot hold more than seven units at a time. A telephone number of seven is reasonable and easy to remember. Here's a rule: the simpler it is to understand, the easier it is to impress people.
consumers are always subjectively and emotionally absorbing information they are interested in and turning a blind eye to information they don't want to see. For example, a person who likes basketball will love NBA professional basketball games, all the events related to basketball and other information to be prepared, but the news of the Japanese sumo game is blind.
the premise of dialysis consumer psychological characteristics, merchants can take appropriate measures to drug the disease, positioning marketing. For the first characteristics of the business should create a class can become the market "first" products, first become the first in a certain category of products, preempt to enter the minds of consumers. There is one marketing law that is to get the first place in the hearts of the people than to get into the market first.
For paint enterprises, micro-marketing has good or bad, so, paint enterprises must grasp this degree, so that consumers trust, find the right marketing focus, long and short, do more with less.