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The frozen food market is really hot
Recently, at the Tmall strategy conference, the "New Chinese-style Frozen Dim Sum" track ranked among the 29 trend tracks released by Tmall in the first phase, which attracted widespread attention
Behind the hot track is the change in
There is no shortage of deer chasers in the star track, and the major brands have their own efforts, and the frozen market has blossomed
At the same time, there are more cutting-edge brands such as Pot Circle Food Hui, which have taken a different path and entered the quick-frozen track from different fields such as hot pot ingredients and prepared dishes, while traditional brands such as Sanquan and Si Nian have successively made new moves
Qianwei Central Kitchen, which was born out of thoughts, aims at B-end quick-frozen products, which are different from tangyuan, dumplings, wontons and other products
In addition to traditional quick-frozen food brands, there are many "semi-cross-border" expanders
Among them, after more than half a year of research and development, Baixiang Fuxi's "star single product" old noodle steamed bun has effectively filled the market gap in the industrial restoration of the taste of old noodle steamed buns, northern flavor, authentic noodles, delicate taste, and has won the unanimous recognition
From the birthplace of the first frozen tangyuan to the largest production base of quick-frozen food in the country, Henan has naturally sat on the throne
"Everything can be frozen"
