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The annual "Double 11" carnival shopping festival officially ended, combined with the sales data of major e-commerce platforms, health products have once again become this year's "Double 11" dark horse, occupying a high level of popularity, and are still one of the
important growth categories in recent years.
CBNData's "2022 New Health Consumption Trend Big Data Report" shows that the normalization of the epidemic has accelerated the upgrading of Chinese consumers' health concepts, "health" has become the lifestyle and attitude of most people, and people are more willing to pay for health products than ever
.
It is understood that in the first 5 minutes of the opening of Jingdong Double 11, more than 1,000 small and medium-sized merchants in the nutrition and health category doubled the turnover
year-on-year.
It is worth noting that in addition to traditional health care products and sports and fitness products, more and more people are buying NAD+ dietary supplements, and internal anti-aging products are welcomed
by consumers of different ages.
In this year when all walks of life are struggling to find growth points, the American brand Celifu focusing on AI multi-target anti-aging has attracted much attention, and various data indicators have grown steadily, ranking firmly in the anti-aging category of nutrition and health products
.
According to the latest statistics, due to the appearance of a number of products at the 5th China International Import Expo (referred to as: CIIE) this year, the two-way linkage between the Expo and Double 11, more than 11 flagship star products of Double 11 this year have achieved good results
.
The explosive Lihuo Yuan (Sailifu NADH) once again won the top spot in the NADH category of the whole network, and the same star products of the Expo, Sailifu ProNMN and Sailifu Classic NMN performed well in the same category due to the "spillover effect" of the Expo, and achieved good sales
.
Sales of Celifu Liver Easy and Celifu Cell Knight have also skyrocketed
due to the exposure of the Expo.
Based on the theory of systemic vascular anti-aging, the cardiovascular and cerebrovascular protection system "CDG troika" (T gold sheet, natrjan, vascular gold) created by Sailifu reached a new high during the Double 11 event after the 618 years of this year's Zhongda promoted to regulate the growth rate of the three high
categories.
The spillover effect of the Expo helped Double 11, and many categories of Sailifu broke out in full force
At this year's Expo, Sailifu brought new technologies, new products and new services around the concept of "AI multi-target anti-aging" to the scene, which received great attention
from the media and audience.
In recent years, the marketing methods of many merchants of Double 11 have become complex and involuted, so that consumers cannot feel the most tangible discounts
.
The theme of this year's Double 11 is "Save Money and Worry, Enjoy Health", simplifying complexity, returning to the essence of brand management, and giving consumers real discounts
.
Celifu not only pays great attention to the consumption needs and opinions of customers, but also cares about the experience
of products.
Each product from the selection of raw materials to the final launch is to ensure safety first, quality first, with strict quality control and authoritative qualification certification, is the perfect combination
of professional quality and safety.
AI multi-target anti-aging technology innovation leads
Since the establishment of the brand, Sailifu has adhered to scientific research as the foundation and established a "health system" integrated with three major centers: scientific research center, product center and health center, and the scientific research center covers four major anti-aging research platforms: holographic aging big data analysis platform, core raw material selection platform, advanced preparation process research and development platform, and systematic testing application platform, with profound scientific research achievements
.
Celifu applies big data artificial intelligence technologies such as artificial intelligence network pharmacology, systems biology, and computer-aided drug design to aging research, explores AI multi-target anti-aging technology, and opens up a new direction
of aging research.
The successful conclusion of this year's CIIE and Double 11 is inseparable from its profound scientific research accumulation and continuous innovation
.
Celifu has always been based on solving people's health life cycle needs, and believes that it will exert greater energy in the future and truly realize its mission
of "restoring life vitality".