Ensuring that the liquor market is clean and healthy

In order to create a good consumption environment and safeguard the legitimate rights and interests of consumers, in the past few days, "3.

High profits make criminals take risks

On the issue of fake wine, famous wine is often the "hardest hit area"

According to Cai Xuefei, an analyst in the liquor industry, fake wines continue to flock to the market, mainly in two directions

In addition, there is also the flood of fake wine in the rural liquor market

So, what are the main counterfeiting methods of liquor at present? According to industry insiders, there are currently two mainstream counterfeiting methods

The manufacture of fake wine has more advanced technology, and the expansion of sales channels in the wine industry has given more opportunities for fake wine sales

With the transformation of sales channels, shopping in the live broadcast room has become another emerging shopping method for consumers, and a large number of wine merchants have settled on the live broadcast platform

Why is fake wine so common? China's food industry analyst Zhu Danpeng pointed out that all fraudulent and illegal activities are based on huge profits

The production and sale of fake wine has always been the focus of all parties' crackdowns

The proliferation of counterfeit alcohol has made consumers worry about the process of purchasing alcohol

In order to protect the rights and interests of consumers, relevant departments continue to crack down on the production and sale of counterfeit alcohol

Industry associations are also advancing related work

Liquor production enterprises and liquor distribution enterprises are also constantly exploring ways to solve the problem of the proliferation of counterfeit liquor

In addition, many live streaming platforms are also cracking down on merchants selling fake and shoddy products

How to solve the problem of counterfeit and shoddy

Relevant departments, industry associations, enterprises and other parties have made efforts, but the current problem of producing and selling fake wine has not been eradicated

"To combat counterfeiting and shoddy, we must clear the source and eliminate the roots

　　Cheng Wansong, secretary-general of the Beijing Liquor Circulation Industry Association, said that in the face of repeated counterfeiting and selling fakes, all links need to work together

　　Shen Meng believes that the impetus for making and selling fakes stems from the mismatch between supply and demand.
If supply and demand are balanced, even if the price is high, there will be no room for making and selling fakes
.
In addition, as long as the market demand can be met stably, fake products will not have the opportunity to fill the gap of genuine products
.

　　"It is necessary to strengthen the protection of intellectual property rights of alcohol, and intensify efforts to crack down on fake and shoddy alcohol
.
" Zeng Na, the 23rd generation inheritor of the traditional brewing skills of Luzhou Laojiao, and general manager of the Tasting Innovation Center of Luzhou Laojiao Co.
, Ltd.
Build a communication and collaboration platform with the participation of government, industry, wine companies, media and other diverse entities, and set up a judicial appraisal agency for intellectual property rights of alcohol products
.

　　"Only by increasing the punishment and speed of the laws and regulations, can the appearance of counterfeit alcohol be reduced to a greater extent
.
" Zhu Danpeng said
.

　　(Comprehensive arrangement by Gu Yufei)

"China Food News" (04 edition on March 21, 2022)

　　(Editor-in-charge: Gu Yufei)