Enlightenment from World Internet Conference to Coating Companies

As a result, "Coating companies and paint distributors get together to upgrade the added value of their products, and service becomes a breakthrough", "Coating distributors transform and upgrade to service providers", "Coating companies increase the added value of their products and extend the service chain is the key" and other types of articles One after another.
It is undeniable that service is indeed one of the important forms to build up corporate brand awareness and enhance corporate soft power.
After all, in this market environment where competition in the coatings industry is fierce and comparable to the "battlefield", once the company's innovation is not strong, the homogeneity of products will become more serious, and the service will provide a necessary way to better win over consumers.
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After all, service has become an important force for paint companies and distributors to win the hearts of consumers.

Xi Jinping mentioned at the Internet Conference: Speeding up the construction of global network infrastructure and promoting interconnection.
The essence of the network lies in interconnection, and the value of information lies in intercommunication.
Only by strengthening the construction of information infrastructure, paving the way for information to flow, and continuously narrowing the information gap between different countries, regions, and groups of people, can information resources flow fully.
China is implementing the "Broadband China" strategy.
It is estimated that by 2020, China's broadband network will basically cover all rural areas, opening up the "last mile" of network infrastructure and allowing more people to use the Internet.
China is willing to work with all parties to increase capital investment, strengthen technical support, and jointly promote the construction of global network infrastructure, so that more developing countries and people can share the development opportunities brought about by the Internet.

Hmm, the editor nodded in agreement.
Nowadays, many paint companies play the banner of serving old customers and free painting, and send their various painters to consumers' homes to make free paintings for consumers.
Not to mention that this event is motivated by publicity and hype, but it is really thinking about what consumers think, to a certain extent, allowing consumers to gain a good impression of their own brand.

Editor's comment: Come on and run towards the "last mile"

Technology is the primary productive force, and the risks of transformation are insurmountable

Since 2014, China's economy has entered a new normal, the domestic economic growth has slowed down, and the downstream real estate and furniture industries in the coating industry have declined significantly.
It is unlikely that it wants to pick up in the short term.
In the century of paint, what has emerged is the low level of technological innovation, the lack of independent research and development capabilities of enterprises, the serious homogeneity of products on the market, the blindly following the trend of small and medium-sized paint companies, and the disorderly market.

It is mentioned that the transformation ahead has become the road to blessing, and the technology as the primary productive force has also been promoted.
Many companies have taken the knife to the battle and marked the slogan of "Leading the forefront of science and technology, taking the road of innovation and technology", and they are bound to go out.
A sunny avenue.
Jiren High-tech and Shanghai University of Engineering and Technology jointly established the "Industrial Paint Waterborne Technology Joint Research Laboratory", Dewey Coatings established a doctoral service station, Jinling Company has successively carried out close cooperation with Beijing University of Science and Technology, Dalian University of Technology, Hunan University and other universities, introducing and Cultivate scientific and technological personnel, senior management personnel, and highly skilled personnel.

1.
Technical risks.
High-tech projects are often developed successfully in the laboratory, but the high-tech projects that are verified in the laboratory must be put into production and marketed, and they have to go through the stage of bow length experiment and large-scale production.
The characteristic of this stage is that the technology has just been successfully developed.
There are many uncertainties from the advancement of high technology, the exploration of technical principles, the conception, and the organization and implementation of technology development.
The coating products that are widely accepted by the society have not completed the technological innovation process.

2.
Market risk.
This is caused by the potential of the high-tech product market, and it is difficult to make an accurate judgment on whether the market can accept it and how much capacity it has.
The development and innovation of high-tech projects are closely linked to the market.
The success of high-tech projects depends on whether high-tech products can be accepted by the market.
Global Coatings Network understands that for consumers, high-tech products are new foods.
It takes a process to be accepted by consumers.
Whether the products can be successfully listed, whether the existing sales channels are unblocked, the emergence of competitor coatings, and the new technology and new products are Risks such as imitation or being counterfeited.
This is also the root cause of the serious homogeneity of paint products and the frequent occurrence of fake and inferior products in the market.

3.
Capital risk.
In the development and innovation stage of high-tech projects, the risk of failure due to the inability of funds to arrive in time.
The research and development and industrial production of high-tech projects require huge capital investment, and due to the short life cycle of high-tech products and fierce market competition, banks and other financial institutions are often unwilling to grant loans, which has led to more channels for obtaining financial support.
Therefore, it is prone to the risk of being unable to obtain timely financial support at a certain stage and the urban area is actually surpassed by potential opponents.

4.
Manage risks.
High and new technology has the characteristics of large investment and rapid product update, which makes investment decisions for high-tech projects should be very cautious.
Once the decision is made incorrectly, the loss caused will be immeasurable.
Generally, the success of investment decisions for high-tech projects in developed countries in the world is not more than 30%, which easily leads venture capitalists to pursue short-term benefits in their operations and ignore the production operation management, labor and personnel management, and quality management after the project is put into production.
And process innovation management, forming the risk of decision-making.

5.
Policy risks.
The adjustment of national industrial policies, the changes in the control methods of high-tech development, and the changes in national taxation, foreign trade, environmental protection and other policies have all brought risks to high-tech projects.

At the conference, Jack Ma said: Technology may not be good, and technology can also bring troubles, but the potential for rational use of it is unlimited.
And we usually divide technological innovation into three modes: independent innovation mode, imitative innovation mode and cooperative innovation mode.
These three models have their own advantages and disadvantages.
When choosing an innovative model, coating companies must consider the company's own situation and combine the current situation of the company.
When these three models are not necessarily applicable, coating companies must know how to adapt, make timely improvements, and selectively carry out technological innovations.
Only in this way can the sales of coating products achieve the greatest victory.

Editor's comment: Waterway, dirt road, asphalt road, the road that suits you is the best road.

The prospects for environmental protection policies are good, and the confidence in "oil-to-water" still needs sufficient

In the first half of the year, the overall economy of the coatings industry in Guangdong Province showed a downward trend.
With the exception of the leading companies such as Carpoli, Dabao Chemicals, Bardez, Zhanchen Coatings, and China Paint and other leading companies, their sales remained slightly flat.
The production and sales of most small and medium-sized enterprises have fallen sharply.
Huang Kai concluded that the current coating industry presents the following 4 characteristics:

First, the decline in the price of plain materials has a limited impact on the operating costs of finished product manufacturers.
The main tasks of production enterprises are still to prevent the decline in production and sales and stabilize the market;

Second, brand competition in first- and second-tier cities has intensified, and product competition in small and medium-sized cities in third and fourth-tier cities has become increasingly fierce.

The third is that the national macro policy is becoming more and more strict, and the environmental protection pressure of enterprises is increasing;

Fourth, consumers' demand for environmentally friendly products has increased.

According to the analysis of the results of the "Furniture Consumer Market Report": When the questionnaire asked consumers whether they were willing to pay more if they knew the odorless, environmentally friendly, healthy and safe characteristics of water-based paint.
Nearly 90% of consumers are willing to pay more for water-based paint furniture, and 60% of consumers are willing to pay less than 30% more.
Faced with such survey results, will domestic furniture companies increase their confidence and motivation to "change oil to water"?

Furniture companies should choose the most suitable production line instead of pursuing the lowest cost or the most expensive production line.
As long as it is adjusted to the most suitable state through mature process cooperation, paint materials and equipment support, and produces qualified products, this is success.
When building a new or renovating production line, six aspects of process, substrate, coating, equipment, personnel and environment must be considered at the same time.
All of them are indispensable.
With these six elements, it can be built with the shortest time and the least cost.
A production line with superior performance.

Editor's comment: The environmental protection wind is blowing fiercely, and coating companies boldly move forward 
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )