Emperor Zeus Industrial Wu Wei: Do powder coating promoter to create a coating ecosystem.

According to statistics, China's total sales of powder coatings in 2018 nearly 2 million tons. With the national environmental protection high pressure and green development requirements in recent years, China's "paint powder" trend accelerated, powder coatings in China's entire coating system accounted for a growing share. Powder coating after years of market brewing, technology and market in the gradual recognition, but to a more mature direction of development, it will take some time, Wangzhou Industrial Deputy General Manager Wu Wei in an interview with Huizheng Information, said that The Emperor Zeus is committed to being a powder coating promoter, to create a coating ecosystem .focus on powder coatings to do stealth champion
Emperor Zeus industrial cultivation in the field of powder coatings, accumulated a strong talent strength and scientific research strength. Jiangmen City Emperor Zeus Industrial Co. , Ltd. was founded in September 2006, is born in the state-controlled enterprises - Guangdong Caiyan Co., Ltd., a powder business, its powder coating business began in 1989, is China's first powder paint suppliers. Based on industrial development reform, in March 2009 with Guangdong Caiyan Co., Ltd. powder coatings division merged operations. In the course of decades, the emperor Zhou for several years as a day's insistence, thick accumulation of thin hair, do the industry invisible champion.Ten years ago, Emperor Zeus Industrial Deputy General Manager Wu Wei
Ten years ago, Emperor Zeus encountered two opportunities, one is to replace the electroplating industry, one is to enter the wood plate field, Wu said, WangZhou then chose to replace the direction of electroplating silver, and now also in this field to achieve the championship status. Now also began in the direction of wood spray research, the establishment of research and development, demonstration base. At present, the achievements of Emperor Zhou are obvious to all, but still in the research and development of innovation on the road to open up, last year also invested in a new infrared curing technology and production lines, to low-temperature curing direction of research.wu introduced that the wood-panel raw materials to meet certain requirements, the curing temperature of the powder coating in 120 degrees below to achieve a good fusion. Low-temperature curing of powder coatings is a major trend, but also a permanent trend, WangZhou has been doing research on low-temperature curing, not just for use in wood, according to Wu, when the temperature is as low as a certain degree, can be applied to plastic, even leather collars.
Wu believes that for the time being, small appliances and construction machinery are the most promising application areas, and with the maturity of technology, Wang Zeus has also begun to make efforts in other fields. This year, WangZhou in the automotive industry also has some breakthroughs, Wu general analysis to the current automotive industry in the environmental protection requirements also need paint powder, car paint powder is more difficult, now mainly concentrated in construction machinery, such as Sany heavy industry, heavy machinery, sightseeing vehicles, and so on, and some spare parts. Emperor Zeus to do first easy to difficult, with China's environmental protection cause, down-to-earth forward.the core force of the product is the mature nano-dry plating series of powder coatings. Nano-dry plating technology is an all-environmental powder coating technology independently developed by Emperor Zeus, the effect of which is close to electroplating and metal paint, but no VOC, no electroplating wastewater, no paint residue, is a new choice for the surface coating of new environmentally friendly metal products. After many years of development and improvement, the new nano-dry coating powder coating, higher performance, more stable.
the implementation of environmental protection policy, "paint to powder" in the market spread, giving the powder paint development space, but also let the Emperor Zhou have greater opportunities, and even accelerate the pace of development, is the so-called opportunity is left to those who are prepared.
to do differentiated competition to create a coating ecosystem
powder coating on water, air in all aspects are relatively environmentally friendly, WangZhou in 2017 proposed "paint powder", at that time also got a great response. Guangdong Coatings Industry Association, China Coatings Association have made a lot of related topics to share, but also let more people have a deeper understanding and understanding of powder coatings. Wu introduced, in fact, before this, powder coatings have not been very well recognized, compared to other coatings, the ranking is relatively low.
With the advantages of powder coating appeared, was recognized by the market, The Emperor Zeus is gradually known by more people, one after another, the leadership of the Tuan Association to visit the Emperor Zeus, Wu always revealed, but also set the Nanlu Branch as a demonstration base of the Guang Tu Association. As a "three demonstration" base, including technology demonstration, business demonstration, coating ecosystem demonstration.Huangzhou Industrial (Jiangmen)
Wu always mentioned a very important point, ecological circle demonstration, the demonstration base of Emperor Zeus is not closed, is external, any furniture factory, home appliance factory, automobile industry can visit. According to reports, in the South Lu branch side, many eco-circle enterprises are willing to give away, preferential prices for the use of their products or equipment, mainly because The Emperor Zeus will provide feedback to these equipment enterprises and improve the direction. Wu said that Wangzhou wants to be the promoter of the whole powder coating, not the brand promoter, to push this product line to everyone's approval.
an important part of the development of powder coatings. Wu general analysis to now most of the use of powder coating manufacturers, lean coating is not enough to understand, encountered a lot of construction problems may not be able to solve their own. Emperor Zeus had a sense of providing technical services ten years ago. Ten years ago, the Company established the Technical Services Department, which can provide advice or solutions for the entire system. He has 30 years of experience in the field of powder coatings, gathered senior industry experts, has twenty or thirty years of experience in technical services, which is also the core competitiveness of Wangzhou.
years ago, Emperor Zeus has been training the awareness of the team of application experts, and now began to improve the construction of the ecosystem, Emperor Zeus has been doing differentiated competition to create their own unique advantages.
competition, to build the core competitiveness, can not be separated from the accumulation of talent advantages. Wu said that the emperor gathered talent, the team worked together to have so many new products and new technologies, the future will continue to improve the incentive mechanism.
interview with Wu, we felt that Emperor Zhou also has a unique charm, learning-oriented enterprises, which is the long-term development of enterprises, an important factor in life. From shareholders to employees, have maintained a positive enthusiasm for learning, product technology innovation, talent management innovation, let us see a vibrant emperor.
enough to prepare for the upward trend
" as China's first powder paint suppliers, in the development of the emperor Zeus is not all the way flat. China's economy, five years a small cycle, ten years a big cycle, for the powder, is three years there is a crisis, small limitations or opportunities. "Wu always said, can let the emperor Zhou so all the way up against the trend, and the enterprise's ability to foresee can not be separated. At each stage, The Emperor will do a lot of research and reporting with customers and industries, and will be clear in making decisions and making suitable strategies for development.Huangzhou Industrial (Yangzhou
to the recent trade war, for example, have many enterprises have or large or small impact, Wangzhou also made an advance estimate, last September began to do a lot of research, when according to customer feedback, and market conditions, the estimated performance is flat, slightly increased. Wu always revealed that in the half-year summary, are still relatively pessimistic, the report came out, found that in the first half of the time just flat, or even slightly increased, exceeded expectations.
Wu introduced to the first half of the additional growth mainly from the hotel furniture field of metal furniture, many furniture factory customers are mainly export, in the face of trade war, are more anxious, hoping to take some new things to compete. Wangzhou's powder coating products, in terms of environmental protection and performance have a unique advantage, to bring customers a competitive advantage.
can achieve growth in the face of the trend, in addition to his ability to quickly predict the market, there is an important point, always on the road to research and development innovation. The current market environment is not optimistic, but the emperor Zhou unexpectedly by virtue of product advantages to achieve growth, in the course of decades of development, years such as a day to adhere to the original heart, thick accumulation of thin hair.
not a one-off success, the recognition that Emperor Zeus received in the market today, are by one step a footprint, down-to-earth forward. The mature development and application of powder coatings, there is still a way to go, it is also the need for such an attitude, has the strength of the enterprise to promote.
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