Eliminate misunderstandings as the original source of the collagen industry

Although the collagen storm has faded since last year, the fallout from this storm continues to affect the industry as a whole. From relevant scholars to general processing enterprises, to Brahma volkswagen is still full of doubt about collagen. For China's collagen industry is facing a crisis of public opinion, Xintian Gelatin Co., Ltd. President Zeng I xiandao has different views, in his view, questioning is the survival of the fittest process, the so-called real gold is not afraid of fire, the real strength of the brand will stand out from the crisis. And to introduce the whole industry into a benign development track, it is urgent to solve is the original source, to break the public's misunderstanding of collagen.misconception: Collagen is ineffectiveIn fact, collagen peptides for the skin and bones of the efficacy, at home and abroad in many authoritative institutions and academic literature have been introduced. At present, the China Food and Drug Administration approved (
CFDA
) collagen peptide health care products have
36
, its functional appeal mainly focused on improving skin moisture, increase bone density, antioxidant and so on. This information is
on the
website of the CFDA. In
more
more than 40 health products with collagen peptides as the main efficacy components are also being declared.In Japan, Shinta has worked with a number of leading universities to study the mechanism, efficacy and safety of collagen, as well as in professional institutions and hospitals in India and China to conduct collagen efficacy studies and clinical trials in the united states, bones, nutrition and other fields. Some of the results have been patented in Japan, while others have been published in well-known academic journals at home and abroad. And Xintian collagen for osteoporosis, deformed arthritis and hemorrhoid improvement research has also been patented in China. In addition, from the global collagen market applications, collagen has long been widely used in the medical, cosmetics and food industries. As a nutritional supplement, oral collagen (peptide) products have been popular in the international community for many years, in France, the United States, Japan, Korea, Taiwan, Hong Kong, China is very popular. These applications and studies can fully prove that collagen is not as ineffective and worthless as stated on the market.the "collagen event" that has led the public to question the efficacy of collagen, which is related to the current stage of the development of China's collagen industry. According to statistics, the global annual consumption of about
25,000
tons, of which the most mature is the Japanese market, a country alone
6000
tons. Collagen growth and development in Japan after more than 30 years, consumers initially from cosmetics to collagen in the beauty effect, and then some large beauty companies and food companies to promote "inside out" oral beauty care products, so that collagen peptides came into being.Japan collagen market is so prosperous, because its collagen market is mainly by some big brands and professional collagen producers such as Shinta gelatin into production, research and development, marketing, publicity, so the market is relatively mature. Since large factories such as Shinta not only focus on the improvement of collagen process, but also for collagen mechanism and efficacy has been invested in a lot of research, so as to provide the entire Japanese market with truly safe and effective collagen products. Consumers use the body sense is obvious, the repurchase rate is very high, so gradually establish a good reputation among consumers, coupled with the leading brand to promote the role of the industry towards positive development.In contrast to China's collagen market, because of the rapid growth, in the lack of professional research on the basis of many collagen factories springing up, but whether the collagen produced by the ability of collagen peptides is not known. In addition,
,
China's collagen market is driven by the import of high-end collagen oral solution, and with the introduction of domestic goods
,
its quality and prices are uneven
,
plus publicity is exaggerated
,
Inscere consumers can't really understand collagen
,
in the market is full of products can not identify the advantages and disadvantages
,
so that a wind and grass media coverage will cause the entire collagen market suddenly suffered a major setback. Wearing
,
or because China's collagen peptide industry is still in its infancy, research results are far less than in Europe and the United States and other countries, so similar to "eat collagen is better than eat pig's feet; collagen is non-premium protein; collagen molecular weight is the lower the efficacy of the better" and other stereotypes still exist in the non-collagen field expert brain
,
misleading consumers about collagen understanding and consumers and the market lost confidence in collagen.Misconception II: the smaller the molecular weight, the easier it is to be absorbed
,
the better many manufacturers tout their product molecular weight is small, so it is easier to absorb. However, Xintian adopted the in vitro model "
Coca2
cell test" (
Caco2
cell model, which is widely used abroad in recent decades to determine the absorption rate of drugs in the body standardized screening tool. For different companies on the market, different sources of collagen absorption rate of comparative testing, the results show that: collagen peptide absorption rate and molecular weight size is not absolutely indented relationship, therefore, the molecular weight of collagen absorption rate is not necessarily high. The absorption rate of collagen depends only on the amount
of functional copeptides that enter the human body after absorption, and
how much of that functional copeptides depends on the production process.is functional glyphosate? The general misconception is that collagen enters the body will be broken down into amino acids
,
so that eating collagen is not effective, it is better to eat pig's feet. But the really effective collagen peptide absorption mechanism is: collagen into the human body after partial decomposition into amino acids, partial decomposition into functional dispeption fragments containing hydroxy proline(hydroxy proline
-
proline, hydroxy proline
-
glycine). These functional peptide fragments act as a "signal" to cells that promote the proliferation of fibroblasts, which are the places in the body to produce substances such as collagen and hyalurnic acid. As a result, these functional lipids eventually cause fibroblasts to produce more collagen and hyalurnic acid. Therefore, the key to collagen efficacy lies in functional peptides, not molecular weight.Misconception Iii: Deep-sea fish sources are saferSome businesses use consumers' natural-worshipping psychology to promote deep-sea fish as safer and more effective. In fact, the deep sea is not the clean soil people think of, in recent years, reports of marine pollution are frequently reported. In addition, due to fishing cycle constraints, many deep-sea fish are transferred from production to production for longer periods of time, which make it difficult to sustain industrial production. Moreover, deep-sea fish fishing is often ocean fishing, it is difficult to ensure the fresh and single source of fish skin, raw material specifications are difficult to standardize, these factors will affect the quality and stability of the final collagen, resulting in large differences in raw material batches.from the chart above, it is not difficult to see that, whether it is the content or absorption rate, deep-sea fish are not as good as the "legendary". In fact, in order to ensure the safety of products, we must start from raw materials, the formation of a set of strict management system. As the only company in the world that uses a strict management system from raw materials to end products, Xintian ensures that every batch of raw materials used to manufacture collagen has a traceable source and ensures that consumers are provided with products that are absolutely safe from the source. In order to allow Chinese consumers to enjoy the same acceptance of collagen products as Japan,
in 2010 and
Shinta set up a collagen production plant in Guangdong, citing advanced equipment and controlled by Japanese technical experts throughout the production, the factory is also the world's only
FSSC220000
certified collagen production plant.founded in
1918
, As a company with a nearly 100-year history, Shinta
WellnexTM
collagen has long been Japan's most trusted brand raw materials, especially Shinta fish collagen in the Japanese market share of nearly
70%
. Not only in Japan, Shinta in India, the United States, Canada, China, Vietnam and other places have factories, the global production and sales
nearly
20. For China, a huge growing market, Xintian not only has collagen production plants in Guangdong, but also sales and application research and development companies in Shanghai. In addition, a factory has been set up in Beijing to produce collagen intestinal clothing.the negative wave of collagen, Xintian has said that this is currently in a state of chaos in China's collagen market has a positive positive effect. After this storm, brands such as Shinta can really erect a unique flag. He believes the current collagen crisis is temporary and that this is the best time to bring the industry back to rationality. Because collagen is not only in the beauty of the efficacy of recognition, in the face of the arrival of a high aging society, collagen will certainly make more contributions to human health. Therefore, Xintian is willing to invest in research in China for a long time, but also willing to bring advanced experience to China, and grow with Chinese manufacturers and consumers. It is also expected that the collagen industry can once again stand at the high point of
,
positive direction of development.