Effective management of Chinese feed enterprises across the century

Introduction: on the eve of entering the 21st century, China's feed industry is developing at an amazing speed, and has become the second largest feed production country in the world and an important emerging industry in the national economy Looking at yesterday today, we can be proud of yesterday's achievements, while looking at tomorrow today, looking at the world's developed countries and advanced feed enterprise groups, we feel that yesterday's achievements are far from enough It is a difficult process to accelerate the transformation of feed industry from extensive type to intensive type, and it has become a realistic and urgent task to improve the overall quality and efficiency of feed enterprises and realize effective management In this paper, based on the subject of "effective management", combined with my ten years of working experience in domestic enterprises and Zhengda Group's farming and animal husbandry enterprises, I would like to make a few comments, which are for reference only 1 The concept and theoretical framework of effective business 1.1 Effective business concept: effective business of feed enterprises means that enterprises can not only be welcomed by the majority of social customers (i.e customer satisfaction), but also earn reasonable and sufficient profits (i.e reasonable profits) On the contrary, the invalid operation of an enterprise means that an enterprise organization cannot make reasonable profits or earn reasonable and sufficient profits, or can create satisfaction but cannot earn profits, or can earn profits but cannot create satisfaction, or can neither create satisfaction nor earn profits No matter how good other aspects are, as long as we can not create customer satisfaction and reasonable profits at the same time, it is ineffective operation Enterprises have two purposes: survival and development Only when an enterprise implements effective management can it maintain its survival and growth The effective enterprises can survive and grow in the fierce competition market, while the ineffective enterprises can only survive in the artificial monopoly market 1.2 according to the definition of "effective" and "invalid" operation, the effective operation type divides "satisfaction" and "profit" into four types First class business, effective operation, customer satisfaction, reasonable profit, benefit people and self-interest Able to survive and grow through competition Second class business, customer satisfaction, unable to obtain reasonable profits, profit and loss No competition, no survival The third-class business, which can only obtain reasonable profits but can't achieve customer satisfaction and benefit others, can survive only when monopolizing or monopolizing The fourth class business can neither obtain reasonable profits, nor achieve customer satisfaction It is harmful to others and cannot survive 1.3 effective operation of enterprises must learn from the fact that there are many feed enterprises in China, some of which have been closed for less than one year or even half a year since their opening It is really worth pondering: has the enterprise implemented effective operation? How to stay in the dead and survive? Effective management is the only way 2 From the above conceptual framework, we can see that the two goals of effective operation of an enterprise are customer satisfaction and reasonable profit 2.1 how to obtain customer satisfaction? To ensure customer satisfaction, we must guarantee satisfaction in the following five aspects: ① quality satisfaction Responsible for quality control department and production department; ② price satisfaction Cost + profit = price Responsible for purchasing, production and other departments; ③ time satisfaction Timely delivery does not make customers wait too long Responsible for purchasing, production, storage and transportation department; ④ satisfied attitude The attitude is amiable Responsible for sales, finance, storage and transportation department; ⑤ service satisfaction Including three services before, during and after delivery Only when the above five satisfactions are achieved at the same time can the customer be satisfied 2.2 quality satisfaction is the most important of the above five The instability of product quality is the main problem that puzzles most feed enterprises in China Four aspects should be done to ensure the quality satisfaction: ① functional reliability; ② use effectiveness; ③ operation convenience; ④ enjoy safety 3 The relationship between the effective management and the management characteristics of the feed enterprise 3.1 The characteristics of the feed enterprise 3.1.1 The feed enterprise is the intermediate industry which is connected with the planting industry and the breeding industry The production cost and the market price are subject to the double restriction of the grain price and the breeding product price With the increase of grain price, feed price tends to rise and feed cost continues to increase According to the actual situation, the increase of feed price has been lower than the increase of feed raw material price and price 3.1.2 output = (heredity + environment + nutrition) × management From the perspective of industry, there are "big triangle" relations in the industry: planting industry, feed processing industry, and breeding industry; from the perspective of product input-output relations, there are "small triangle" relations: variety, feed, management Feed and breed are both used as a kind of raw material for breeding producers and operators The quality of feed can only be reflected by the actual feeding effect of the farmers But high quality feed can give full play to its use value only on the premise of good varieties and scientific and advanced management 3.2 effective operation and advantage combination The biggest advantage combination and good resource allocation is to integrate the advantages of livestock and poultry varieties and high-quality feed, and reasonably allocate them according to the requirements of specialization, commercialization and modernization, so as to form a six in one feed production, livestock and poultry breeding, livestock and poultry feeding, slaughtering and processing, internal and external sales, and technical services, which can be operated continuously, In order to obtain the benefits of scale economy, flexible scheduling, link saving and market risk dispersion, we should take the practical approach of overall planning and individual calculation, while avoiding the disadvantages of unclear target responsibility, unclear cost-benefit and low personal enthusiasm The "one-stop" operation system links all stages of procurement, breeding, product sales, etc By using the division of labor and cooperation between management experts and farmers, we can create economic benefits with low cost and high added value with group strength Unified planning, unified coordination, independent and responsible enterprises, comprehensive operation, division of labor and cooperation, complete supporting, realize the integration of production, supply and marketing, so as to improve the overall economic benefits 4 The corporate culture and organizational climate that an effective operation must possess 4.1 An effective operation must implement the humanized management and be modest and conscientious It requires managers and employees to learn not only how to be a person but also how to do things In enterprise activities, people are responsible and willing to do a good job The evaluation of employees' work should encourage the positive innovation, unlimited achievements and positive progress of "doing more, doing more and being right" Life: good interpersonal relationship, good at uniting and cooperating with people; work: focus on the big, start with the small Be modest and conscientious 4.2 effective operation must be based on the principle of "people-oriented", fit for the needs of people, know people well and be responsible for their duties, and discuss merits and rewards We should pay attention to the group's strength and pay great attention to the cultivation of talents internally, because it is not easy to cultivate a real talent "for the sake of politics and people" Therefore, on the one hand, enterprises should be cautious in employing talents, on the other hand, they should cherish talents When choosing talents, enterprises should choose "strong soldiers and strong generals" If an entrepreneur is muddleheaded and uses people casually, and makes mediocre talents flood, it will lead to cancer in personnel, which is out of control 4.3 effective operation must establish the concept of "three benefits" investment and business is a noble activity of benefiting the country, the people and the company (benefiting shareholders and employees) Under the guidance of this idea, a series of effective management ideas have been formed for the enterprise personnel Why do enterprises regard customers as "God"? This is because only when customers buy satisfactory services and goods, can enterprises recover capital and make profits In order to make customers buy satisfactory goods and services, enterprise production should take customer service as the ultimate goal 5 Three problems in the concept of effective management 5.1 how to treat our past successful Chinese feed enterprises which have experienced rapid growth in the past 20 years, the huge market demand has promoted the rapid development of feed industry, provided huge development space and rare development opportunities for the development of feed enterprises, and also made some enterprises seize the market opportunities and succeed at one stroke However, with the development of feed industry slowing down, the past opportunities have become the past, market competition is becoming increasingly fierce, enterprises will gradually change from earning market opportunity money to earning management money We should correctly understand that success in the past depends on luck and failure on ourselves The real success lies in constantly surpassing oneself and conquering oneself "Success is the mother of failure" We should be careful not to cling to the past experience and regard it as a panacea We should fix the successful experience and do not know how to innovate and cope with it This kind of conservatism after success has restrained the innovation of enterprises to adapt to the changes of environment The biggest potential crisis of an enterprise lies in "self righteousness" The external business environment of an enterprise is changing If an enterprise cannot adapt to the changes of the external business environment, it will be eliminated by the market 5.2 it is a common sense that how to meet the challenge of the market downturn when the business operation is not only smooth, but also in adversity, when it is profitable, and when it is suffering losses But fundamentally speaking, the operation of an enterprise should not go smoothly or not because of the external situation The business operation should have developed smoothly under any circumstances, and we should keep the belief of winning every battle If we fully realize that the cause of failure lies in ourselves, we will eliminate the cause in advance and think of danger in safety Therefore, failure will be correspondingly reduced and operation will move forward smoothly under any circumstances In the face of recession, as far as the industry as a whole is concerned, the achievements of enterprises will decline and the profits will not rise, which is a very realistic problem But has the performance of any enterprise deteriorated equally? Not necessarily Even in this case, some enterprises have steadily expanded their performance In reality, it is not difficult to find that some companies can still substantially improve their profits even when the whole industry is in a low tide and almost all the same industries are in deficit What are the reasons for good or bad business performance? We are looking for it from the external objective of economic depression? Or from their own internal business methods to find it? Business methods can be said to be endless If the business methods are right, it will succeed Different from the market boom, no matter the business or products are subject to the strict inspection of users and society, only good products that can really stand the inspection will have a market So for those excellent enterprises that can stand the test, the recession is a good opportunity for development That is to say, "good as it is, bad as it is." 5.3 how to view the effect and efficiency through the fierce market competition phenomenon and its essence? Today's market competition is not only reflected in the competition of products, but also in the competition of an enterprise's comprehensive strength Inside the enterprise, the management ability of the business operators and the comprehensive strength of the enterprise are transformed into the competitiveness and adaptability in the market First of all, it is man-made Market competition is the competition of talents in the final analysis But it's not that we can win the competitive advantage if we have excellent talents The key is that the enterprise doesn't