E-commerce to expand the market farmers as anchors.

On July 21st, in the demonstration point of the rural e-commerce-assisted lychee sales in the hot spring town of Longgang, Chen Zhiqiang, a "village two", was busy packing and shipping fresh lychee and dragon's eye with other partners.
same day, a few kilometers away from the hot spring town of Taolian village rural Taobao service station, "village two" Xie Ruibing is also busy counting orders.
July Lychee Red! In this lychee season, a group of young people from chemical e-commerce daily running in the field, through the villagers and customers of the bridge. By force of e-commerce, they for the local characteristics of agricultural products to drink hard, achieved bright sales results, significantly enhance the visibility and external influence of specialty agricultural products.
, figure / Guangzhou Daily all-media reporter Zhang Wei correspondent from the chemical zone civilization office, from the chemical zone to create a
decipitation base e-commerce power
as we all know, from the chemical lychee quality is excellent. But fruit farmers have always had a headache, that is, when lychee meet the New Year, the amount of multi-price low, seriously hit the enthusiasm of fruit farmers to grow. As it happens, this year from the chemical lychee meet the New Year, then what is the price? According to data from the Agricultural and Rural Bureau of chemical areas, this year's output from chemical lychee is 60,000 tons, the same as in 2018, but this year from the average sales price of chemical lychee 8 to 9 yuan / jin, is 2 to 3 times the sales price of lychee in 2018.
" with the help of e-commerce and other new industries, new industries, in recent years, the huge potential of the rural market is accelerating the release. After several years of development precipitation from chemical e-commerce, there is a certain basis, which is this year from chemical lychee can sell a good price of a very important factor. "From the chemical area of agriculture and rural bureau related to the person in charge said.
, once relying only on individual sales and acquisitions to sell the way is gradually replaced by e-commerce platforms, agricultural products sales channels are also increasing. "E-commerce has become the main channel for selling agricultural products at higher prices." Pan Qi'an, secretary-general of the Regional Rural E-Commerce Industry Association, said. Over the years, from the development of e-commerce in the chemical region to cultivate a number of rural entrepreneurship of e-commerce youth. Now this group of young e-commerce workers are running around, 1000 or to help sell lychee, or to help farmers provide express packaging, packaging, delivery services, or teach villagers how to do e-commerce. Fruit farmers in this atmosphere rendering, but also have picked up mobile phones for their own lychee endorsement, even in the field of uncles, aunts have learned to use a circle of friends to promote. "Sometimes, fruit farmers come and send more express orders than I do." Chen Zhiqiang said.
Xie Ruibing has bought more lychee this year than in the past. "In fact, it's all the results of all these years of e-commerce precipitation." Xie Ruibing admitted that since 2015 began to contact e-commerce, this way, there are bitter, but also a lot of surprises. Some time ago, Xie Ruibing in the service station busy, a strange merchant from the field to find the door. "It turned out that the merchant was here to buy lychee. He knew that we from the lychee good, word-of-mouth is also good, directly to us here, but also gave us a big order of 100,000 pounds. Xie Ruibing said. In his eyes, e-commerce sales of agricultural products this matter must adhere to, "the first two years to do e-commerce, in fact, not many customers, is the experimental stage of it." Gradually, we have tasted our products, know that our products are of good quality, it will attract more and more people to come over. This year, Xie Ruibing also opened a temporary processing plant next door to the service station, dedicated to packaging lychee, and hired more than 10 nearby villagers to work. In the joint efforts of all, so far, Xie Ruibing through the e-commerce with goods, has sold about 50,000 pounds of agricultural products, sales of about 650,000 yuan.
, in fact, the e-commerce atmosphere has been in shape since 2015. In March 2015, the Rural E-Commerce Industry Association was established to integrate agricultural product resources with rural tourism information resources. In October 2015, from the chemical district government and Alibaba Group signed a cooperation agreement, the rural Taobao project officially landed, to promote the development of new rural e-commerce industry. At present, from the region has 30 leading agricultural enterprises to develop e-commerce, has gradually formed a good rural e-commerce ecosystem, especially since the outbreak, actively through the way of live e-commerce, to help farmers to solve the slow-selling agricultural and sideline products Qingmei more than 30 million pounds, more than 60 tons of vegetables, honey more than 20,000 bottles, more than 5000 bags of rice.
Reporters learned that in the process of e-commerce to help rural revitalization, from the rural e-commerce industry association also spent a lot of effort, especially before the arrival of the lychee season, the district rural e-commerce industry association asked members during the lychee festival through a variety of online and offline channels, do a good job from the positive publicity work of lychee. "We have connected with the relevant courier companies, as far as possible to reduce the cost of express delivery, while guiding the youth of e-commerce publicity from the According to our preliminary statistics, 50% of lychee is expected to be sold through e-commerce this year. Our e-commerce to buy good quality lychee, good quality also means high prices, the ultimate benefit is the villagers. Pan Qi'an, secretary-general of the Rural E-Commerce Industry Association, said.
live-streaming drive "mountain goods" playful sales
in the Demonstration Point of the Longgang market, a mobile phone, a bracket, supporting Chen Zhiqiang's live broadcast scene. "Welcome to our live room, you see, our lychee and dragon's eye are fresh and fresh." In the face of the live netizens' questions, Chen Zhiqiang answered fluently.
under the influence of the epidemic, how to make agricultural products sell better? From the chemical zone in accordance with the "1 plus 2 plus N" layout, efforts to build Guangdong, Hong Kong and Macao Bay Area ecological broadcast room, district, town, village, community cadres at all levels of continuous appearance, carried out dozens of large-scale live production activities, effectively broaden the sales channels of agricultural products. At the same time, some from the local farmers also took the initiative to adapt to the development situation, when the real farmers host, in the field head live with goods. Chen Zhiqiang is one of them, since the first day of broadcast, Chen Zhiqiang's live room has been almost every day online. Live picking lychee, eating lychee, and even packing and shipping, printing orders are also broadcast live. So far, he has broadcast more than 100 live in the orchard, selling Sanhua Li, lychee and other high-quality agricultural products worth more than 1 million yuan. "Agricultural production and sales have not been affected by the outbreak this year. Through live e-commerce, sales are higher than in the past, and that's the charm of traffic. Speaking of live e-commerce, Chen Zhiqiang can not help but feel, break through the traditional sales model, bring not only traffic, but also real agricultural benefits.
At present, from the chemical zone in accordance with the layout of "1 plus 2 plus N", successfully built the Phoenix Ecological Live Room, Yongfu Man Street Live Community and Eco-Design Town Live Community, and through mobile live vehicles, farmers live broadcast, etc., the live broadcast room "opened" in the field head, to promote high-quality specialty agricultural products and eco-cultural travel products to the market.
in order to keep up with the "energy" surge of live e-commerce, from the chemical zone in the supply chain and logistics support on the rapid layout. At present, from the chemical has been introduced suning South China e-commerce and green cold chain headquarters, Yunda South China e-commerce industrial park, Guangzhou Yixian e-commerce industry leader, and layout of China's supply and marketing trade and circulation integrated industrial park, agricultural products deep processing and live e-commerce supply chain base, to create an intelligent supply chain platform. Faced with the strong impact of millions of orders in a short period of time and several seconds at high frequency, the chemical region has basically matched the largest support of the live e-commerce economy - supply chain and warehousing logistics, to achieve orders to produce instant delivery of high-speed operation. In particular, Suning South China e-commerce and green cold chain headquarters, can provide cold chain real-time distribution services, completely open the "up-line agricultural products" and "consumer goods down" channels.
Live e-commerce economy can not be separated from technical support, China Telecom Guangdong, Hong Kong and Macao Great Bay Area 5G cloud computing center settled, can provide ultra-low latency data transmission and cloud services, project services throughout the Great Bay Area, covering the Guangzhou-Shenzhen-Hong Kong-Macau science and technology innovation corridor, with the data port of external Unicom support role, for live e-commerce 5G data analysis and transmission services.
from the rapid distribution of the supply chain and logistics supporting the chemical e-commerce and from the development of the e-commerce formed a virtuous circle, the ultimate benefit is the villagers. And through a mobile phone, pry not only the sale of agricultural products, but also introduced from the green mountains and green water.
in Chen Zhiqiang's WeChat and live-streaming room, there are often customer messages asking about the situation. "A lot of people have tasted our produce, feel good quality, and then want to come to our orchard to experience the fun of picking fruit, feel the green water in the country life. For example, many netizens from Dongguan, Shenzhen, Zhuhai and other places came to buy more fruit, because they said to share good things with relatives and friends! Chen Zhiqiang introduced, visitors to the scene to buy the reached turnover, than the turnover of the live room orders are several times higher, "a mobile phone on the pry a huge consumer market!" "
now, through e-commerce, Chen Zhiqiang and Xie Ruibing have made their rural Taobao sound and colorful, but also directly drive local specialty goods out of the township, to the market." Next, we will continue to work on the form and way of e-commerce development, so that the road of e-commerce more and more far. Of course, we also expect more young people to join the e-commerce sales force to work together to revitalize the rural areas. Pan said.
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