E-commerce is like breaking bamboo, paint enterprises do a good job of "internet" preparation

China Coatings Network
: With the current rapid development of social and economic and network information, in the strong social demand, e-commerce has been amazing development. The emergence and development of e-commerce has had a strong impact on the production, operation and management of the whole traditional industry. For the Internet e-commerce wind swept,
coating enterprises
ready to "internet" ready?
in 2014, e-commerce transactions exceeded 12 trillion yuan, an increase of 20%. At this point, e-commerce will replace the traditional retail industry is also constantly being verified, the rapid growth of the traditional retail industry feel a "chilling wind." In 2015, the e-commerce industry will enter the era of oligarchy competition, the transformation of O2O in traditional industries, the rapid growth of Haitao, mobile will surpass the PC side, price software-enabled price information transparency these five trends. In recent years, the
Coatings
industry to discuss the heat of e-commerce continues to heat up, the Internet for the traditional industry of coatings gradually into the substantive stage, then for the coatings industry, e-commerce significance and opportunity point where?
the biggest advantage of e-commerce is that it can better solve the problem of effective integration of coating-related industries. When coating consumers actively through e-commerce to effectively search for paint pre-purchase information, it is possible to e-commerce through the interactive function of network information to the traditional relatively independent enterprises organic integration into a unified consumption process. Compared with the traditional attempt to establish closed consumption barriers through the so-called "one-stop consumption" mode, coating e-commerce will form an open information interaction platform with the participation of many paint enterprises, so as to realize the transparency of information, and gradually promote the formation of coating ecosystem with the optimization of consumption efficiency.
the future e-commerce market will become more and more fierce, as can be seen from Tmall and JD.com's Double Eleven. Paint companies also need to think calmly and lay out. Whether it is coating enterprises to internet thinking, innovation model into the traditional market, or to understand products, groping chains, quality control, service first, need to be realistic. Paint enterprises how to find their own real driving force, can use their own innovative model to avoid short, occupy the user's mind, capture the user's heart, if the time after exploration or will be more clear.