Drugstores need to dig into consumer databases

How to establish customer loyalty, dig customer database and improve the sales performance of drugstores is an important issue in the current drugstore marketing management The OTC trusteeship team of effective marketing believes that: the process of drug retail is the process of studying consumers, and the operation process of drugstores is also the process of managing consumer data Loyal customer groups are the most stable and long-term source of income for drugstores Therefore, drugstore consumer data management can not only accumulate customer resources for drugstores, but also help to establish good customer relationship Not to be Jiang Taigong, most single stores and small chain stores are in the state of "willing to be hooked" by consumers, and fail to take the initiative In fact, it's just a kind of passive "sucking" marketing, which doesn't inspire consumers' desire to come to the store actively The leaflet was finally filled with garbage cans on the street The customer information that was hard to collect was not fully applied and developed in drugstores Today's drugstores live close to each other, so it can be seen that they compete so fiercely with each other to make a living At the same time, with the rapid development of online pharmacies and fast, low-cost express logistics, there are many "out of the sky Snatchers" in the original limited cake Can single store and small chain store operators still fish by the river? Can you laugh till the end without taking the initiative? Farewell to "cold" sales many consumers went to the drugstore to buy more than 60% of the drugs are quietly coming, and then quietly going (because of the enthusiasm of the salesperson is not very believed), not taking a cloud, the whole process left a few cold paper money, took a few boxes of speechless medicine It seems that this is a successful deal But it's not a successful sale Because the drugstore did not keep the consumers' interaction and follow-up service For example, consumers with gastrointestinal problems are long-term consumers of gastrointestinal medicine When they buy the same gastrointestinal medicine again for the second and third time, will the drugstore suggest that they replace other gastrointestinal medicine or other high-value products (such as probiotics)? If we have established his personal data file, can we push and share with him some knowledge about gastrointestinal maintenance and good eating habits? Drugstore consumer database needs the membership system of drugstores with a lot of micro relationships for several years Drugstore operators have not explored the great potential of membership database A golden mountain lies on the opposite side of the river, but I don't know how to develop and excavate it Establishing a drugstore database is actually a very simple form As many drugstore operators say, as long as the clerk can persuade the customer to leave the main information, then the customer's health record will be established Although there is also a problem in the process of filing, that is, many customers are reluctant to leave their family information when they ask about their personal information In fact, the collection of customer archives is no longer as passive as in previous years As long as we can get the mobile phone number and micro signal of the consumer or let the consumer scan the store QR code, we can basically establish a file for the consumer We need to make full use of the current marketing tools and platforms (such as wechat) Once the micro relationship is established, we can interact with consumers through the micro marketing platform For example, you can track his medication and see if it is effective; if it is not effective, you can remind him to change other products again; you are satisfied with the service of the drugstore; you can push information such as preferential activities or gifts to consumers through the micro platform next time If a drugstore can integrate more than 5000 residents' information around, and fully distribute mining and interaction, there is no worry about no business Finally, we must be convinced that the current marketing is at the fingertips, micro relationship, big business, and the premise is that there must be a consumer database.