"Double Eleven" national consumption model has been launched

It is precisely due to factors such as logistics and after-sales service that consumers appear to be worried during the purchase process.
Therefore, it is the first priority for most consumers to go to the building material city and other paint physical stores to buy.

The above-mentioned various factors are the direct reasons why many consumers do not choose to buy coating products online, which makes the coating industry on the road of e-commerce relatively bumpy.
In this case, the paint offline experience store is particularly important.
Because it can provide consumers with a platform to experience the texture and painting effect of paint in physical stores according to their own preferences, and finally decide whether to buy.

When consumers buy a coating product, what they want to know most is the final coating effect.
After all, the visible effect can make consumers feel at ease.
The establishment of physical stores, especially experience halls, can bring people a whole new consumption experience.
In the experience hall, customers can increase their understanding of product performance and coating effects, and can experience the image of the coating store, service attitude and other added value of products.
As for the painting effects that people want to know, the shopping guides in the experience hall will provide customers with professional and detailed product knowledge explanations, warm service and guidance, so that every customer will become an expert in paint purchase and enjoy a pleasant shopping experience.
Loose "up position".

On the other hand, paint companies have invested heavily in the establishment of experience halls.
First, it can build the company's paint brand image, show the company's strength, and strengthen the confidence of partners; second, it can allow customers to visit and experience, provide customers with product design inspiration, and promote cooperation.
Negotiated.

The above reasons have caused the limitations of paint products in e-commerce.

The Brand Significance of Double Eleven to Coating Companies

On the whole, the Double Eleven Promotion has played a significant positive role in driving the e-commerce process of paint brands.
So, what is the significance and value of the Double Eleven Promotion for coating companies?

"Double Eleven", although this is a festival speculated by e-commerce giants, this carnival can not only stimulate domestic demand, but also bring benefits to netizens.
Consumers will always be ready to "chop their hands".
For paint companies, it is a good time to increase sales and brand influence.

Different from traditional sales channels, the Internet is an open, equal, and shared platform.
The influence of paint products on the Internet is wider and the evaluation is more comprehensive, which is basically not affected by the region.
If the paint products can accumulate praise during the "Double Eleven" period, it means that the influence of the paint brand will be indirectly expanded.
.

In the past, traditional paint brands’ understanding of e-commerce only remained at the channel level, but after experiencing the tremendous power of the e-commerce wave, the traditional paint industry began to actively cooperate with online channels in terms of product development, design and supply chain management.
The combination of online and offline has created a development path that suits you.

The Brand Significance of Double Eleven to Coating Companies

Unlike the past, paint companies are now equipped with e-commerce teams.
The editor believes that the biggest significance of Double Eleven is to achieve the effect of team training, and a professional e-commerce team can be deposited.

From the preheating of marketing to the execution of the activity on the day of 11.
11, to the later order processing, zero order delivery and after-sales service, from the operation process drill to emergency incident handling.
.
.
The shortcomings of each link will have a huge effect on the overall effect of the event.
Impact.
This is a high-intensity employee training.
The entire team's understanding of platform rules has been enhanced, e-commerce practical experience has been improved, and teamwork has become more efficient.
"Benefits a lot" is everyone who has experienced the double eleven promotion baptism.
The most sincere appraisal from the telecom merchant.

In short, the traditional paint companies touch the Internet to provide consumers with online access to and purchase of brands, which not only optimizes the user experience of the existing target consumers, but also realizes the expansion of the brand's online customer base.

Summary: Although the coating industry does not seem to be suitable for online sales, there are still a group of coating companies who believe that everything is difficult at the beginning.
They still insist on exploring the possibility of adding value to the industry in this field in the future.
This point is worthy of appreciation and learning.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )