Don't let the "niche milk" reap the IQ tax

According to the industry standards of China's dairy industry, there is not much difference between
the nutrition of "niche milk" and milk.
Some unscrupulous businesses portray the nutrition of "niche milk" as "fantastic" advertising, but in fact, there are
more components of commercial hype.
Relevant departments should strengthen supervision and investigation, strictly prohibit false propaganda on "niche milk", squeeze out the moisture of "niche milk", and let consumers clearly consume
it.

In recent years, with the rise of the "new concept" of health, camel milk, goat milk, yak milk and other "niche milk" have also rapidly become
popular in the market.
When many businesses advertise, they use niche milk as a gimmick with good nutrition, closer to breast milk, easy to digest and absorb, etc.
, although the price is not cheap, it still attracts a large number of "fans"
.
(According to the Yangtze Evening News on October 11)

Nowadays, people are paying more and more attention to nutrition and health, and "niche milk" has become a new consumer fashion
.
However, the actual composition of "niche milk" is mostly ordinary animal milk powder, and its nutritional content is not much different from milk, and consumers have been fooled into spending money
unjustly.
The author believes that the expensive "niche milk" needs to be squeezed with water, and consumers should also recognize the true face of "niche milk", and do not let the "niche milk" harvest the IQ tax
.

In order to make economic profits, some unscrupulous businesses advertise that "niche milk" is more nutritious than milk, or more conducive to the absorption
of nutrients by certain groups of people.
Some consumers mistakenly believe that drinking "niche milk" is more nutritious, so as to meet their own needs for "consumption upgrades", so they do not hesitate to spend a lot of money to buy "niche milk"
.
There are also some consumers under the influence of herd psychology, believing that the more expensive "niche milk" must have higher nutritional value than milk, and at the same time satisfying the face consumption psychology, blindly pursuing "niche milk"
.
In fact, these propaganda itself is to create a market atmosphere, and the difference between "niche milk" and ordinary dairy products is not so evil
.

According to the industry standards of China's dairy industry, full-fat milk powder, sheep milk powder, yak milk powder, camel milk powder, they contain little difference in protein and fat content
.
The nutrition facts and ingredient lists of various raw milk show that there is little difference in the nutritional content of cow's milk and buffalo milk, goat milk, yak milk, camel milk and other niche milk
.
In other words, the nutrition of "niche milk" and cow's milk is not much different
.
It can be seen that the advertising campaign that portrays the nutrition of "niche milk" as "skyscraping" actually has more components of commercial hype
.

There is no denying that "niche milk" does have some advantages
in specific aspects such as digestion.
But compared with the price, milk is the cheapest of all milks, and the price of other "niche milks" may reach 2-5 times or even more
than milk.
That is, the cost performance of "niche milk" is not so reasonable
.
Relevant departments should strengthen supervision and investigation, strictly prohibit false propaganda of "niche milk", squeeze out the moisture of "niche milk", and severely punish illegal acts such as false publicity and consumer fraud, thereby increasing the cost of violating the law, forcing businesses to truthfully publicize "niche milk" so that consumers can clearly consume it; On the other hand, consumers should also consume rationally, carefully choose milk products that suit them, do not blindly pursue "niche milk", and avoid being fooled by merchants and being the "big head"
.

All in all, from the perspective of simple nutritional supplementation, consumers do not need to choose more expensive "niche milk", it is better to use the money saved to eat more meat, eggs, vegetables and other foods, and try to make their diet more balanced
.
This is the correct and worthy concept
of consumption.