Don't have their own watch, paint companies want "real material"

China Paint Network
News: In the business community, many people think that "strong" means "strong and big", so many enterprises after the strong began to expand rapidly, and scale expansion is the most common way of expansion, wardrobe industry is no exception. Indeed, scale is an important manifestation of the comprehensive strength of enterprises, and expanding the scale is conducive to establishing a strong brand strength image in the minds of consumers. However, the market competition is objective, consumers are rational, there is no core competitiveness of the brand, if there is a "flashy" appearance, it is only a table, and can not bring much benefit for the enterprise, may not be worth the loss.
In the eyes of visionary wardrobe companies, scale is the result rather than the goal, but some wardrobe companies turn it around and size is the only target of the chase, making it look big and short-sighted. So there is the result: China's wardrobe enterprises a large number, but with international competitiveness is very few, it is many of them, the most important two things to operate lost one technology and brand.
The most effective means of upgrading the scale is marketing, so China's wardrobe enterprises generally pay more attention to marketing than international enterprises, a penny should also be used for advertising rather than for research and development, most Chinese wardrobe enterprises have become "marketing-led" enterprises, rather than "technology-led" enterprises. In this way, the end of the upside down, enterprises are always in order to make money for wardrobe products to fill the vicious circle of marketing expenditure, the real profit is very little, especially in today's wardrobe industry production costs generally increased, especially.
why Chinese are you so big? The reasons are manifold, one is related to China's many years of advocating "economic construction as the center" to form a "GDP thinking". China's wardrobe enterprises "big but not strong" rooted in the scale complex, so that they look very large, a bit like the northern dragonfly, when threatened to "blow" themselves big, in order to scare each other, but it turned out that the success rate of this trick is very low. Make yourself look big after all is not really big, belong to the bluff, clear-eyed people will know at a glance.
However, good in China's more and more wardrobe enterprises slowly understand that the real competitive enterprises are "real material" companies, rather than "foreign strong in the dry" company, the latter is very large, but the fighting force is not good, belong to the fat type; The former "has food in hand, the heart does not panic", is the kind of enterprise that can really control their own destiny, full of combat effectiveness. Moreover, in today's capital-first era, companies that are really bullish by investors are often "real material" companies.
In short, now the market competition is becoming more and more intense, and wardrobe enterprises must constantly improve their core competitiveness, strengthen the brand internal skills, wardrobe enterprises should change the scale of priority development purposes, pay attention to products and other internal, so as not to be eliminated by the market.