Domestic high-end fruits enter the seller's market

Original title: Domestic high-end fruit enters the seller's market, Hongjiu Fruit's IPO in Hong Kong is intended to be proofing for fruit companies

With the filing of IPO applications in Hong Kong by Hongjiu Fruit and Pagoda, the two leading players in the trillion-dollar fruit market have received high attention

Jointly build the ASEAN Agricultural Products Distribution and Trading Center

Deeply cultivating business opportunities in the "Belt and Road" market

It is reported that Hongjiu Fruit has been operating in the fruit industry for nearly 30 years.

As a high-end fruit distributor, under the pressure of the epidemic, Hongjiu Fruit has doubled its performance growth last year, and the company has entered a period of rapid development

Deng Hongjiu, chairman of Hongjiu Fruit, said at the signing meeting that the key to the construction of the distribution center lies in the guidance and support of national strategies and government policies such as the “Belt and Road” initiative and the new international land-sea trade channel, as well as relying on the China-Singapore interconnection project, using The physical resources of Hongjiu Fruit's multinational industrial chain further enhance the integration of international resources, and closely combine the agricultural product industry chain with digitalization and intelligence to form a modern agricultural product system

According to industry insiders, the domestic sales of Hongjiu Fruit are scattered all over the country.

Regarding the current actions of Hongjiu Fruit, China food industry analyst Zhu Danpeng said that it was a very wise choice for Hongjiu to set up the ASEAN Agricultural Products Distribution and Trading Center, because ASEAN is a large supplier of Chinese imported fruits, and the strategic layout and positioning are also very important.

Over 70% of private brands

IPO helps companies develop rapidly

According to the prospectus of Hong Jiuguo, it has won the favor of many investment institutions, including Alibaba China, China Agricultural Reclamation, CMC Capital, Jinyi Capital, Sunshine Life and other investment institutions in the shareholder list

Investors are optimistic about the future development of Hongjiu Fruit, and Hongjiu Fruit has doubled its performance in 2021 when the epidemic continues

　　According to the prospectus, the prepayments from 2019 to 2021 will be 660 million yuan, 880 million yuan and 1.

　　It is worth mentioning that Hongjiu Fruit’s business is mainly high-end imported fruits.

　　In this regard, Shen Meng, executive director of Chanson Capital, said that fresh fruit supply chain companies need a lot of investment to achieve continuous growth.

　　In the opinion of industry insiders, the listing of fruit faucets such as Hongjiu Fruit will play a positive role in the development of the entire industry in addition to its own development

　　Shen Meng said that fresh fruit supply chain enterprises are the bridge connecting growers and consumers.

　　In fact, although it is a "porter" of fruit, Hongjiu Fruit has technical guidance on upstream fruit and data on downstream market demand, which will play a positive role in the future development of the domestic fruit industry

　　In addition, there is a common situation in the fruit industry that there are "categories but no brands".

　　In terms of the use of the raised investment funds, Hongjiuguopin wrote in the prospectus that the company intends to use the funds raised from this IPO to improve the fruit supply chain, fruit brand building and product promotion, digital system upgrades and the global fruit industry Internet platform.

　　According to CIC data, the size of China's imported fresh fruit market in terms of retail sales has grown from 72.
7 billion yuan in 2017 to 164 billion yuan in 2021, with a compound annual growth rate of 22.
5%
.
In the future, the size of China's imported fresh fruit market is expected to grow at a compound annual growth rate of 14.
7% from 2021 to 2026 to 325.
5 billion yuan in 2026
.

　　In Zhu Danpeng's view, as a distributor of high-end fruits in China, the company has a strong voice in the supply chain, and its listing has great strategic significance for the company's medium and long-term development and the improvement of its national distribution network in the future
.

　　Now, Hong Jiu Fruit's IPO is waiting for the hearing of the Hong Kong Stock Exchange.
The successful listing will undoubtedly accelerate the company's expansion, and at the same time, it will also successfully prove the development of domestic fruit companies
.
As more and more fruit companies IPO, the road for "China from a big fruit producer to a fruit power" may not be far away
.
Let's wait and see
.
(CIS)