Do not rely on price wars, do the first in the industry!

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Three Trees was established in 2002.

 

Open up a blue ocean market,

Open up the blue ocean market, open up the blue ocean market,

A Chinese company focused on "doing stupid things"

A Chinese company that focuses on "doing stupid things" A Chinese company that focuses on "doing stupid things"

 

 

 

 

Twenty years ago, the Chinese paint market was a mixed bag.

Twenty years ago, the Chinese paint market was a mixed bag.

The whole line is pure and pure, doing things that most people can't do.

Change oil to water in an all-round way, and do what few people are willing to do.
Change oil to water in an all-round way and do what few people are willing to do.
On December 30, 2020 , Sankeshu announced that it would completely stop producing oil-based wood paint.
In recent years, with the continuous improvement of my country's environmental protection laws and regulations and the enhancement of consumers' awareness of environmental protection, the coatings market tends to be healthier and safer, and the comprehensive "oil-to-water" plan is becoming more and more intense.
Under increasingly stringent environmental protection standards, some paint companies with pollution problems have fallen one after another, some are playing side-by-side while watching, but Sankeshu has rushed to the front line of "oil-to-water".
In the domestic coating industry, most of the surface coating of woodware is based on solvent-based (polyurethane PU paint and nitro NC paint) wood paint, which is what we often call "oily" wood paint on the market.
This category has the characteristics of high cost performance, high film fullness, high hardness and quick drying, and thus is favored by the majority of construction workers.
However, behind these advantages is the indisputable fact that oily wood paint contains a large amount of harmful volatile substances.
Water-based wood coatings, which are diluted with clean water, are non-toxic and tasteless, volatile harmful substances into the air are much lower than oily wood coatings, and are not prone to yellowing and other defects, but they are costly and technically difficult.
At the beginning of the business, Sankeshu first entered the field of home improvement oily wood paint with "three leaves".
The product not only has excellent performance, but also focuses on the concept of "clear taste".
The highly compatible product features quickly swept the market.
With the changes in politics, environment, technology, economy and other big environment, at the same time, the brand health concept is strengthened again.
Before the relevant requirements of the country were issued, Sankeshu made a historic decision-changing oil to water.
At present, water-based wood paint has no price advantage, and its competitiveness in the low-end market is relatively weak.
Many coating companies are unwilling to give up their profits and enter the water-based wood paint category.
Only Sankeshu insists on its original intention and prefers to abandon the 100 million yuan of retail oil.
With regard to the market share of wood paint, it is also necessary to provide consumers with more environmentally friendly water-based wood paint.
This year, the national "14th Five-Year Plan" proposes to speed up the comprehensive rectification of VOCs emissions, reducing the total emissions of nitrogen oxides and VOCs by more than 10%.









If we can control the emission of VOCs from the source and vigorously develop water-based coatings, it will have extraordinary significance for the coatings industry and even the overall environment.
This is also the original intention of Sankeshu's full-line water-based retail products.

When the employees suggested that some oily wood paint should be retained, Hong Jie, the founder of Sankeshu, refused and emphasized, “Sankeshu is a company with a mission.
It is our mission to make the home healthier, and we must let Chinese consumers use it.
The products will be removed from the shelves after January 2021 at any cost, just like our first full-line clean product in the world last year.
Although we increase the cost by more than 80 million a year, this is the meaning and value of our company’s existence.
.
"

When the employees suggested that some oily wood paint should be retained, Hong Jie, the founder of Sankeshu, refused and emphasized, “Sankeshu is a company with a mission.
It is our mission to make the home healthier, and we must let Chinese consumers use it.
The products will be removed from the shelves after January 2021 at any cost, just like our first full-line clean product in the world last year.
Although we increase the cost by more than 80 million a year, this is the meaning and value of our company’s existence.
.
"

 

 

How did Three Trees achieve self-revolution?

Self-revolution, how did Three Trees do it? Self-revolution, how did Three Trees do it?

 

 

" Environmental protection" is a relatively abstract word.
How can people see and feel it? 

" Environmental protection" is a relatively abstract word.
How can people see and feel it? 

 

 

To achieve this goal, Three Trees has three important upgrades: 

To achieve this goal, Three Trees has three important upgrades: 

 

 

The first is product upgrades.
 

The first is product upgrades.
The first is product upgrades.
 

 

 

Every time Sankeshu releases a new product, it refreshes a new level of paint manufacturing.
 

Every time Sankeshu releases a new product, it refreshes a new level of paint manufacturing.
 

 

 

The product research and development concept of Sankeshu is "Ultimate Health, Ultimate Performance, and Ultimate Application".
It constantly promotes product upgrades and iterations and intensifies product technological innovation.
 

The product research and development concept of Sankeshu is "Ultimate Health, Ultimate Performance, and Ultimate Application".
It constantly promotes product upgrades and iterations and intensifies product technological innovation.
 

 

 

For example, Sankeshu and the National Environmental Photocatalysis Engineering Technology Research Center developed and launched Sankeshu Fresh Breathing Air Purifying Paint.
  

For example, Sankeshu and the National Environmental Photocatalysis Engineering Technology Research Center developed and launched Sankeshu Fresh Breathing Air Purifying Paint.
  

 

 

This product is a bit screaming.
It can sensitively capture the active organic pollutants in contact with the paint film through intelligent sensing of visible light and degrade them into harmless substances.
 

This product is a bit screaming.
It can sensitively capture the active organic pollutants in contact with the paint film through intelligent sensing of visible light and degrade them into harmless substances.
 

 

 

At the same time, it effectively removes odor molecules such as trimethylamine and methyl mercaptan produced in home furnishings , and strongly resists 19 common bacteria and molds, which is equivalent to an "air purifier" painted on the wall.

At the same time, it effectively removes odor molecules such as trimethylamine and methyl mercaptan produced in home furnishings , and strongly resists 19 common bacteria and molds, which is equivalent to an "air purifier" painted on the wall.

 

 

For another example, Sankeshu BB paint, the first domestic wall paint that meets the requirements of FDA food contact grade standards, is the first to use food contact grade emulsion as its core raw material, and the "food contact grade" wall paint developed by the company can be assured for mothers.
Used by infants.
 

For another example, Sankeshu BB paint, the first domestic wall paint that meets the requirements of FDA food contact grade standards, is the first to use food contact grade emulsion as its core raw material, and the "food contact grade" wall paint developed by the company can be assured for mothers.
Used by infants.
 

 

 

Not only does the raw material formula reach the food contact level, but also has a skin-friendly touch, high-efficiency antibacterial, and can withstand tens of thousands of scrubbing times.
It is a high-end wall coating that is known as "Kiss TA" in the industry.
 

Not only does the raw material formula reach the food contact level, but also has a skin-friendly touch, high-efficiency antibacterial, and can withstand tens of thousands of scrubbing times.
It is a high-end wall coating that is known as "Kiss TA" in the industry.
 

 

 

As early as 2018, Three Trees has declared for China's green product certification, becoming the first paint company in the industry to respond to the application for China's green product certification and pass the largest number of products.
 

As early as 2018, Three Trees has declared for China's green product certification, becoming the first paint company in the industry to respond to the application for China's green product certification and pass the largest number of products.
 

 

 

The upgrade of products to make environmental protection more perceptible is the prerequisite for all explosive products.
 

The upgrade of products to make environmental protection more perceptible is the prerequisite for all explosive products.
 

 

  

The second is technological upgrading.
 

The second is technological upgrading.
The second is technological upgrading.
 

 

 

The reason why Sankeshu can pass many of the world's most stringent environmental certifications and continue to provide environmentally friendly products to the market is supported by its strong technical strength.
 

The reason why Sankeshu can pass many of the world's most stringent environmental certifications and continue to provide environmentally friendly products to the market is supported by its strong technical strength.
 

 

 

It may be difficult for you to imagine that although it is a traditional industry, Three Trees is more like a technology company.
 

It may be difficult for you to imagine that although it is a traditional industry, Three Trees is more like a technology company.
 

 

 

A complete scientific and technological research infrastructure has been built.
The headquarters R&D center covers an area of ​​6000 square meters, has more than 1,000 scientific and technical personnel, and has formed 30 technological innovation teams, with Nobel Prize winner Professor Gemari Lane as the chief Technical Adviser.
 

A complete scientific and technological research infrastructure has been built.
The headquarters R&D center covers an area of ​​6000 square meters, has more than 1,000 scientific and technical personnel, and has formed 30 technological innovation teams, with Nobel Prize winner Professor Gemari Lane as the chief Technical Adviser.
 

National Enterprise Technology Center, postdoctoral research station, the National Academy of Sciences expert workstation and CNAS accredited real laboratories, three trees are all fully equipped.

National Enterprise Technology Center, postdoctoral research station, the National Academy of Sciences expert workstation and CNAS accredited real laboratories, three trees are all fully equipped.

At present, Three Trees has participated in the formulation of 50 national and industry standards, now has more than 300 authorized patents, developed more than 30 first-level confidential formulas, and published 37 core technical journal papers.
 

At present, Three Trees has participated in the formulation of 50 national and industry standards, now has more than 300 authorized patents, developed more than 30 first-level confidential formulas, and published 37 core technical journal papers.
 

 

 

For Three Trees, this is a very powerful moat.
 

For Three Trees, this is a very powerful moat.
 

The most important thing is the strategic upgrade of Three Trees.
 

The most important thing is the strategic upgrade of Three Trees.
 The most important thing is the strategic upgrade of Three Trees.
 

 

 

At the key point in the development of the industry this year, Sankeshu proposed that it not only provides products, but more importantly, provides consumers with "more environmentally friendly, more quality, and more convenient" home improvement solutions.

At the key point in the development of the industry this year, Sankeshu proposed that it not only provides products, but more importantly, provides consumers with "more environmentally friendly, more quality, and more convenient" home improvement solutions.

 

 

 

 

 

  

How can big country brands make China win the respect of the world?

How can big country brands make China win the respect of the world? How can big country brands make China win the respect of the world?

In the past, China's manufacturing power was strong and numerous foundries were born, but the brand power was relatively weak.
 

In the past, China's manufacturing power was strong and numerous foundries were born, but the brand power was relatively weak.
 

 

 

As a benchmarking company in the coatings industry, what reference significance does the success of Sankeshu have for the industry? 

As a benchmarking company in the coatings industry, what reference significance does the success of Sankeshu have for the industry? 

 

 

The coating industry is undergoing structural development and changes-behind the appearance of competition in channels, users, brands, categories, etc.
, it is actually a big test for brand upgrading.
 

The coating industry is undergoing structural development and changes-behind the appearance of competition in channels, users, brands, categories, etc.
, it is actually a big test for brand upgrading.
 

 

 

In the process of change, Three Trees firmly grasped two key points: technology and environmental protection.
 

In the process of change, Three Trees firmly grasped two key points: technology and environmental protection.
Technology and environmental protection.
 

 

 

Putian Sankeshu Factory was rated as a national green factory, Sichuan Sankeshu factory and Anhui Sankeshu factory are provincial-level green factories.
Located in Anhui, the Sankeshu Ecological Industrial Park has passed ISO system certification and realized fully intelligent management.
It has introduced the world's top automated production lines and clean production systems to create a benchmarking park for intelligent manufacturing and green production.

Putian Sankeshu Factory was rated as a national green factory, Sichuan Sankeshu factory and Anhui Sankeshu factory are provincial-level green factories.
Located in Anhui, the Sankeshu Ecological Industrial Park has passed ISO system certification and realized fully intelligent management.
It has introduced the world's top automated production lines and clean production systems to create a benchmarking park for intelligent manufacturing and green production.

Three Trees Sichuan Factory Map

Three Trees Sichuan Factory Map

It is precisely because of its deep insight into consumer needs that SanTree uses technological innovation as a breakthrough point to continuously bring disruptive black technologies and products, and contributes a series of Chinese solutions to global environmental protection.
 

It is precisely because of its deep insight into consumer needs that SanTree uses technological innovation as a breakthrough point to continuously bring disruptive black technologies and products, and contributes a series of Chinese solutions to global environmental protection.
 

 

 

In addition, actively responding to the goals of achieving carbon peaks by 2030 and carbon neutrality by 2060 proposed by the “two sessions” this year, Sankeshu advocates vigorously developing green buildings and maximizing savings during the entire life cycle of buildings.
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In addition, actively responding to the goals of achieving carbon peaks by 2030 and carbon neutrality by 2060 proposed by the “two sessions” this year, Sankeshu advocates vigorously developing green buildings and maximizing savings during the entire life cycle of buildings.
????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Resources, protect the environment, and reduce pollution.

As a leading company in China's coatings industry, Sankeshu is committed to creating a one-stop integrated system of “six in one” green building materials for coatings, waterproofing, thermal insulation, flooring, auxiliary materials, and construction.

As a leading company in China's coatings industry, Sankeshu is committed to creating a one-stop integrated system of “six in one” green building materials for coatings, waterproofing, thermal insulation, flooring, auxiliary materials, and construction.

In the past 19 years since its establishment, Sankeshu has implemented green innovations in every aspect of its operation and management in its high-quality development, established a green management system and carbon emission management standards, formulated corporate green standards that exceed international standards, and adopted green raw material procurement, green R&D, green intelligent manufacturing of factories, green products, green delivery, and green construction to create a green ecosystem and industrial chain.

In the past 19 years since its establishment, Sankeshu has implemented green innovations in every aspect of its operation and management in its high-quality development, established a green management system and carbon emission management standards, formulated corporate green standards that exceed international standards, and adopted green raw material procurement, green R&D, green intelligent manufacturing of factories, green products, green delivery, and green construction to create a green ecosystem and industrial chain.

Relying on the platform of the national-level enterprise technology center and strong scientific research strength, Sankeshu pursues the ultimate product, the ultimate performance, the ultimate application, promotes the third revolution of the inner wall from health to beauty to a better life, and makes the outer wall more Environmental protection, energy saving, beauty, empowering buildings, painting the city, improving the living environment, and building a beautiful China.
 

Relying on the platform of the national-level enterprise technology center and strong scientific research strength, Sankeshu pursues the ultimate product, the ultimate performance, the ultimate application, promotes the third revolution of the inner wall from health to beauty to a better life, and makes the outer wall more Environmental protection, energy saving, beauty, empowering buildings, painting the city, improving the living environment, and building a beautiful China.
 

 

 

Hong Jie, the founder and chairman of Three Trees, said in an interview, 

Hong Jie, the founder and chairman of Three Trees, said in an interview, 

 

 

Resources will always be exhausted, and only culture will continue.
The key to future corporate competition is cultural competition.
From the perspective of the impact on enterprise development, culture can affect 100 years, strategy can affect 10 years, and tactics may only affect 1 year.

Resources will always be exhausted, and only culture will continue.
The key to future corporate competition is cultural competition.
From the perspective of the impact on enterprise development, culture can affect 100 years, strategy can affect 10 years, and tactics may only affect 1 year.
Resources will always be exhausted, and only culture will continue.
The key to future corporate competition is cultural competition.
From the perspective of the impact on enterprise development, culture can affect 100 years, strategy can affect 10 years, and tactics may only affect 1 year.

Behind environmental protection and innovation, Sanshu has absorbed the traditional Chinese philosophical wisdom of "Tao follows nature, respects nature and loves people", adheres to the path of harmonious coexistence, satisfies people's pursuit of a better life, adheres to the path of nature, and green and innovative development.

Behind environmental protection and innovation, Sanshu has absorbed the traditional Chinese philosophical wisdom of "Tao follows nature, respects nature and loves people", adheres to the path of harmonious coexistence, satisfies people's pursuit of a better life, adheres to the path of nature, and green and innovative development.

For example, donating trees for afforestation in the Gobi Desert and desert areas, building oasis, setting up the "Three Trees Public Welfare Fund" and a special group for targeted poverty alleviation, to promote the economic development of the region and help the poor get rich.
.
.
not just products, these are all Part of the brand DNA of Three Trees.

For example, donating trees for afforestation in the Gobi Desert and desert areas, building oasis, setting up the "Three Trees Public Welfare Fund" and a special group for targeted poverty alleviation, to promote the economic development of the region and help the poor get rich.
.
.
not just products, these are all Part of the brand DNA of Three Trees.

 

 

The strong brand power of Sankeshu is to provide a more environmentally friendly, higher-end, and more convenient solution for the coating industry.
It has always been committed to leading the healthy development of the coating industry and promoted the revolution in the clean taste of interior wall coatings and the construction of exterior walls.
The revolution of imitation of petrochemical coatings, as a national brand, demonstrates the strength of a major country brand.
 

The strong brand power of Sankeshu is to provide a more environmentally friendly, higher-end, and more convenient solution for the coating industry.
It has always been committed to leading the healthy development of the coating industry and promoted the revolution in the clean taste of interior wall coatings and the construction of exterior walls.
The revolution of imitation of petrochemical coatings, as a national brand, demonstrates the strength of a major country brand.
 

 

  

Conclusion: 

Conclusion: Conclusion: 

The incremental market brought about by new consumption scenarios is one of the opportunities for new brands.

The incremental market brought about by new consumption scenarios is one of the opportunities for new brands.

The younger generation of consumers have weakened their perception of traditional brands and no longer blindly believe in big names, allowing many new Chinese brands to come out.

The younger generation of consumers have weakened their perception of traditional brands and no longer blindly believe in big names, allowing many new Chinese brands to come out.

As a leader of high-end products in the coatings industry, Sankeshu has become the first stock of civil coatings in China from its listing in 2016, and will achieve a total revenue of 8.
327 billion yuan in 2020.
Behind this is Sankeshu's strong explosive power.

As a leader of high-end products in the coatings industry, Sankeshu has become the first stock of civil coatings in China from its listing in 2016, and will achieve a total revenue of 8.
327 billion yuan in 2020.
Behind this is Sankeshu's strong explosive power.

At the same time, it also gave many Chinese brands the best example of going global:

At the same time, it also gave many Chinese brands the best example of going global:

First of all, we have the world's best supply chain capabilities, which can guarantee both price and quality.
Second, unlike previous imitations, it is necessary to have R&D capabilities, that is, to master R&D principles.
Third, master the core technology and no longer be "stuck".
Fourth, have global sales capabilities.
Fifth, know how to accumulate a brand.

First of all, we have the world's best supply chain capabilities, which can guarantee both price and quality.
Second, unlike previous imitations, it is necessary to have R&D capabilities, that is, to master R&D principles.
Third, master the core technology and no longer be "stuck".
Fourth, have global sales capabilities.
Fifth, know how to accumulate a brand.